 The drive to cooperate with others is fed by what people value, and most especially by what is valued by many people. For this, performance engineering has identified three sources of value, and they are universal because they are human values. The first is always family, that shared sense of value and being members of a family. Even if some member is not personally loved, they are still family. They are still valued because of their connection to the family. It includes the value of trust in parents and their interest in their own children. In education, it is the parent-child value that is honored when a child is entrusted to educators and the trust that the child will do what they are able in learning to support the parents' purpose. The second universal value is personal freedom, the ability to choose what to do to see to our own needs as best we can. It includes taking responsibility for the results of our own actions, both those that are beneficial and harmful. There is value in being effective either way. Freedom is the foundation for adult life, a life where the individual is able to choose what to do to earn a living, to choose where to live and what to eat among available alternatives. Freedom is the opposite of slavery, where someone else gets to decide what the individual will do. In education, it addresses a shift from a child who accepts the education that is offered to a teenager who realizes that educational result is to be a personal value and that it necessarily involves a student's choices on when and where their personal investment is to be effective in supporting of learning. The third universal value is personal prosperity. It is having options available, having sufficient access so the individual is not constrained to do some specific course of action by lack of resources. Prosperity is a companion to freedom, but more specific to economic interactions and having economic choices. Prosperity is more a parental concern than that of the student. It will not be a major issue until the teenager becomes an adult and is called upon to raise up another generation. Then prosperity becomes an issue in terms of the cost of education becoming a burden upon the family. The twofold prosperity concerns are the cost of education being so great that it impacts on the freedom and prosperity of the family to do things and the cost of being too great for the family to bear threatening to deny the next generation of effective education. Paying for education through general taxation has been the way the United States has addressed the second of these. Paying for it in this way also assured its support without assuring that it delivers what people value and it has become an institution that has little incentive to serve its own customers. Freedom and prosperity, of course, also go to family but only as family is valued by you, the decision maker. Caring for the children of the family is a personal cause for parents and their personal decisions accept responsibility to others in the family. Family is the ultimate us and them distinction in humanity. It is an exclusive group that only grudgingly honors outsiders. When it is decision time, the adults in the family act for the benefit of the family and resists sacrificing the welfare of any family member just to gain some non-family benefit or to benefit some other family member. If it is something that supports families in need, then it will have value to almost everyone who learns about the gathering potential. If it is something that will give people choices or increase the choices of those who gather, it will have value. If it is some purpose that will aid people in gaining resources sufficient to give them economic choices, then it will have value to draw people together to make something happen. Education is a significant investment in all three realms as it raises the future potentials of the student. Even as just students, you are the ones who will have families and who need to have choices to best serve your family. You are the ones who will have to have such effect that you can gain resources to see your family's future. You do not know what these needs are going to be. And education is undertaken as a more general way to assure that you can be effective in handling most future needs and wants.