 This video is presented by the liquor and cannabis regulation branch and talks about advertising liquor. Advertising can be an important part of doing business and it is important to be aware of the rules around advertising liquor. Advertisements can include information about your business such as its name, location to dours, the types of liquor you sell, as well as information about prices or specials. The Canadian Radio-Television and Telecommunications Commission, also known as the CRTC, regulates broadcasting and telecommunications in Canada and has rules about broadcast advertising for alcoholic beverages. Their guidelines ensure that liquor advertisements don't encourage people to misuse alcohol. We'll talk more about these rules later. When we talk about advertising, this includes traditional ads like the ones and magazines, on billboards, on the radio, or on television. It also includes online advertising through websites and social media platforms such as Facebook, Instagram, and many more. On social media, if you share or repost something originally posted by a customer or someone else, that counts as your own advertising and must comply with the rules. It's important that your advertisements do not mislead people about the type of liquor license you have. For example, if your establishment is a restaurant, your advertisements should not make it appear like a nightclub. Let's return to the CRTC's code for advertising alcohol. The CRTC rules for advertising alcohol fall into five categories. Your advertisements must not show the act of drinking alcohol or encourage the overconsumption of alcohol. You also must not encourage people to choose a drink because of its high alcohol content. Your advertising must not promote the irresponsible or illegal use of alcohol. Your advertising must not associate alcohol with social or personal achievement or portray alcohol as a necessity. Your advertising must not be directed toward people under the age of 19. And finally, your advertising must not associate alcohol with any activity that needs a significant degree of skill or care like driving a car or boat, for instance. We have talked about the CRTC's five general categories of rules, but this is not an exhaustive list. You can find more information about your responsibilities on the branch's website. Under our resources, look for the page on liquor advertising and online promotions. If you have further questions, talk to your local inspector or contact the liquor and cannabis regulation branch.