 Generating leads from Facebook. So I mean want to do this topic because I think there's some confusion around it and I have my methodology that I want to share with you and I'm just going to come out and start it is first don't be an asshole that's and I'm gonna I have to throw that out there because this is part of the marketing and let me back up a little bit. So people always go okay how good is Facebook at marketing? Well it's made their company worth quite a bit. So their targeted ads can get very focused very targeted and do a great job of you know gaining leads to an extent. I have not found businesses. Business owners you know they're gonna be a little bit more subjective of who they turn over all of their IT to and it's not just IT if they're if you're any type of service-based company and you're trying to win the business of another business whatever that might be they have to have a level of trust with you a reason to use you it's not all about price it is about relationship building and it's hard to build a relationship off an ad. So not really gonna talk about ads because I don't find at least my experience with them. I got really great experience when I was focused on retail and bringing in retail business to ads that worked well. I never really seen a big return on the B2B on Facebook in terms of trying to get them to sign up for managed services, IT services, security services, etc. I never found Facebook to be as effective. What has been really effective is going out and meeting people I've mentioned at many times chambers of commerce and business events etc. But the extension of that and where I say don't be an asshole is having a good Facebook profile filled out and everyone's like but isn't LinkedIn for business? Yeah I guess LinkedIn seems to be more spam. I do connect with people on LinkedIn and I do have you know relationships I've curated through it but I'm it's shocking how many more I've curated through Facebook and my Facebook feed is connected with a lot of people who are CEOs of businesses, decision-makers and I friend request people very frequently that I meet in person but that obviously you know I made an impression when I met them in person and the part where they have the next impression to you is your Facebook filled with rants about the latest outrage marketing that has you either on one side or the other of a strong opinion about something a company did a sports player did and some political movement you want to rant about politics whichever side of the fence you're on and that's what your Facebook is right and a lot of Facebook arguments aren't really about being right they're all about who wants to be the loudest and they have the most snarky comment and of course people watch you playing in the mud like that and like oh I know what this person is and the person you may have met at this business event who may want to engage further with you figures out real quickly you're on one side of the fence together and hopefully you're on their side of the fence if you want to win their business or you're not so let's break this down a little bit I'm gonna show you my Facebook profile first thing about my Facebook profile first there's silliness that is part of my personality I generally you know kind of animated I like to laugh a lot about things but I also want to point out this right here people know I'm a tech enthusiast entrepreneur open source advocate I have social media because I was doing a lot of social media talks and I just put that on there and a hot sauce addict I am the owner and president of this company right here that's clear this is something that puzzles me about a lot of people they don't fill our Facebook profile out and I meet texts all the time that I for every question I'm like wow you want a business and I have no idea anything about the business you own why wouldn't you fill that out then you can see my feed is not filled with politics or anything there's a picture of my car I posted this morning and then I posted something silly about American robots lose jobs to Asian robots according to Adidas of course it is a conversation starter my son at work Stanley the anniversary of him etc. Oh look a house when we a lot of engagement here now why does this engage a matter when people engage with you they inadvertently say oh yeah this guy owns a tech business he occasionally post about tech things not all tech things and this is just one of the things I want to bring up that's really important you know a discussion about entrepreneur life 36 people like not a massive amount of likes on it but you kind of get the idea you're raising levels of in what I'm going to call a more coherent engagement a more intelligent engagement I won't engage people who say do you support such political movement to me that is completely useless it's not that I don't think people should be activated or involved in politics it's that I think Facebook is a pretty place pretty much a place that just rants about politics and I don't think any real issues are solved people just divide and argue with each other so this is just a really short video here to bring this up just to say get your Facebook file without quit just don't be an asshole on Facebook engage with people and by the way you'll see I see other tech people I don't know where they got this idea but they post very you know generic looking ads of do you need cybersecurity I'm not gonna even engage with it and you know what I mean and I don't know that you have clients that will but if you just become more likeable and you have conversations you know we have conversations about food and hot sauce and cars and once you start talking these people we've gotten leads that have come in from that you know like oh yeah you talked about cars for a little while oh man you know what you seem to I seem to your profile you do computer stuff can you talk to me about business we have landed some huge you know someone I had posted in kind of talking about my business a little bit you know we're toasting about some big piles of wire that seemed interesting to someone so you do wiring that led us to about a hundred thousand dollar project all about someone who seen it happen to be a decision-maker and they knew they were looking for a wiring person at this company and that then turned into first a big project and then a series of other projects because people know you you do a good job for me etc etc and this came in from Facebook all of a discussion of me posting some pictures and a pile of wire and making some joke about it and so that's an older post I couldn't find out trying to find out something something funny I had in there but think about it when you're doing these engagement think about has your fate is your Facebook profile filled out are you just ranting every day and posting about politics every day because what people do and me included if I see you posting about politics all day is removing from my feed I don't unfriend people for it I'm like whatever I'm just not gonna engage with it because I don't think anyone's mind has been changed on Facebook and most of the time they're linking to a bunch of crappy half-baked news articles on whatever side of the topic they're on and everyone just want it's like an argument or a reason to throw it down come on argue with me on this point change my mind yeah so I kind of stay away from all of that be personable have your Facebook profile filled out of what you do and think about how it represents you and you know there's nothing on my Facebook profile I mean there's some stupid pictures under at least some I mean I've been on Facebook for like forever so I but I try not to be the ranty political or any of that I try to keep it clean try to keep it you know engaging if I want to engage with people because if it's not just about gaining clients from it I actually have good friends that I talked to on there and things like that but if a client sees it what do they think of you and reality is a lot of these business owners are you know in their 40s and 50s and on Facebook there's a massive demographic there's 2 billion people on Facebook there's a lot of potential clients on there so I'll think about how you represent yourself and think about having your Facebook profile filled out and I will tell you it has brought us a lot of business because like I said it's an extension of meeting people in person friending them and by the way when a CEO of a company you happy friends with them and they know another CEO because some other supply chain person that they work with may go you know I need a tech guy I've been tagged in post that's led to some really things because they can instantly recall my name like oh yeah Tom they tagged me and I get a message right now there my sales team is driving down and finishing an install for a company that just someone tagged me on Facebook and said hey I heard you do so and so stuff and Ed said you were really good at it it was a Facebook message absolutely will call right away boom built out a whole office computers everything top to bottom all of it just one little Facebook message easy sale because they like Ed and we done work for Ed for a long time and tags us in a post and now we have another client with MSP everything we built their office out though the whole project is done well finalizing I should say that's what they're down there finalizing a couple more components to it but all of a Facebook post it's something to think about in when I see you pay people about their Facebook come filled out or just ranting about things I don't get it but maybe I'm wrong and let me know thanks and thank you for making it to the end of the video if you like this video please give 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