 Let me just teach you how to be a cult leader really quick. If they had eyes in their head and they can see under the bed, they'll see the heads of lead and eyes of wood. It doesn't really matter. Cult leaders often use this rhyming ambiguous language as a tool to exert control over followers. And this can be explained by a few key principles here. First, there's something in psychology called the rhyme as reason effect. We tend to make this error because it suggests that statements that rhyme are perceived as more truthful. So rhyming makes a statement easier to remember and process, which tells our brain, oh, that must be some good data there. Second, ambiguous or nonsensical language can create mental confusion or cognitive dissonance. So it's a form of a confusion technique where the leader obliterates the familiar, replaces it with weird, and makes you more susceptible. Finally, unusual language can serve to separate the cult from the outside world and kind of creates a unique little vocabulary that only members think that they understand.