 What's up? What's up everybody? Once again it's Sean Taylor and I do this because I believe artists you control their own destiny and Marketing branding and business strategies is how you make that happen So if you are artists, especially make sure you go ahead and subscribe because I decided to do this pretty regularly now today We're going over can bummy artists artists images still win. That's how I write into it first thing Bing bummy is subjective as a mug man. You it's such an opinion So I want to make that point and the reason I've been decided to bring that up is because Searching for bummy rappers and just bummy dressing. I found this picture right here Now this girl calls this bummy swag But where I'm from you see your dress like this and it just makes you go Eat that thing up. I'm going right up at her. So bummy is obviously subjective because in my head She kind of don't and she don't look about Anyway, but the answer is yes. Hell. Yeah, bummy rappers can win. Well, how do we know this? Why? Obviously, we got these two young lads right here Kendrick Lamar J. Cole. Let's hop into it I'm gonna really address J. Cole at the end because he's a little different Kendrick is a way better example of how and why So we know that a lot of people think Kendrick looks like a bum Shalemaine has said it Kendrick even says hey, I mean, you know, I get recognized He doesn't really look like a star at the end Shalemaine says that's why people like him That there could be a lot of truth to that because maybe he seems a lot more relatable I will actually yes in a lot of ways it helps him seem a lot more relatable to the regular man But let's get deeper into some otherwise You care about stuff like image and things like that. I mean it plays alone with the park That's hip-hop. You know as far as fashion, you know, we got to go with the rhymes. I feel that's all traditional So I like that you do your own thing though. It ain't like you try to dress like everybody else dress Yeah, man, you know, I feel like, you know, I was talking about the essence, you know Everybody got to be their own individual. I don't like the fact that people bite off each other You know gotta get you shunned out the game for what I used to know definitely about the rock somebody this morning All right, so the biggest part about this is authenticity As Kendrick said, you know, he likes he he doesn't like people copying other people's style and things like that It's not that he doesn't like to ever dress up and things like that But his brand and form of this is really just him being authentic to himself. He doesn't really like dressing up like that And putting on certain costumes outfits. He's not really a bling-bling type guy If that's not you just don't do it because people can tell That you're kind of putting on an act anyway Some people do like to dress up asap the whole asap mob is very It's very clear that they like to dress up and that works for them. That's very aren't authentic Oh But that would probably look kind of corny on a guy like Kendrick because he wouldn't even know how to handle that swag caution huge huge caution Music is what matters more than anything. I don't even want people to get caught up too much into this image brand And especially if you're a bumming rapper per se That's the word that they use. I don't use it. Um, especially the northern dudes man use a bum The bum The the music is what matters because If people do not love your music They don't really care about the rest. They can find a guy on the corner or just in their own hood Walking down the street who can dress fly and or people could just wake up one day and find the costume and put on a certain image But music is actually first Somebody like me can't even help really not something sustainable until you figure out the music We always have that neck to you know, put it out the way you want to and Our thing is is is the people go like it regardless. They don't like it or they're not so you can put it out You can put the people on stage you can do the war shows you can do radio But if they don't rock with the music, they're not going to get it See Kendrick said it nicely himself way more elegant on you than I said it But once again music over everything music over everything So now we're going to get to j Cole and dress this Why I put him at the end is because j Cole didn't really take the route that Kendrick took J Cole started off walking around. He was you know, he was kind of on that. Let's be fresh thing. Let's look nice I don't know if he had a stylist because he doesn't really seem to have too much natural style himself Or just really care to do that because he's that basketball dude Who really just likes to really be basketball shorts and hoodies and things like that himself But when he first started his career, he kind of went to that side of hey I'ma kind of be fresh but really he was walking around kind of just regular old light skin larry, right? Let's be clean. Let's be popular And get that done and then the second part of his career. He started going a man Know what? I don't really care about this He even said that his mom always went like an artsy fartsy type kid wanted him to be that way So he kind of stepped into that too in addition because his mom But he also was just fed up with all the other stuff attached to the game But as I said Cole had a fan base already Right. He switched to this only like two years ago dude. I've been rocking with dudes since like 2009 2010 So what's important is realizing that once again the music matters more than anything People rock with his music. They cared about him, but it didn't really matter What's so important for this is knowing your audience because even for jaco It could have been dangerous when he becomes as big as he did and then all of a sudden switching to this Quote-unquote bummy image, but his audience they didn't really care about that kind of thing Anyway, they weren't the types to be so caught up in these Superficial images or too caught up in bling none of that stuff anyway because he wasn't even like that in his music So in some ways he was going An inconsistent route in terms of how he was dressed and the music and I guess that's a part of him You know that huge withdrawal as well going into the extreme artsy or I don't give a fuck look because it wasn't really in line With who he was anyway, that's that authenticity So subtle image what in the world is a subtle image? That's basically what Kendrick Lamar and jaco have I'm not going to go too much deeper in here for time sake But I actually made a whole video on subtle image. I don't know if I'll put it out before after this I'll link it if I am and put it in the comments But it explains how you make that image and that bummy thing if that's what you have or even just not a I'm flashy thing work for you so subscribe everybody if You find this stuff helpful just for some reason like to know a lot about this marketing image Branding type stuff for your own good. Maybe you have a artist. I don't know don't really care, but hopefully it was helpful Have a good one. It's Sean Taylor. I'm out