 Hey y'all, I'm super excited. I gotta do me something here. I gotta turn my lights on. It's kind of dark. All right, so we're gonna be talking about iFast in ketones. It's finally arrived. We're finally here. And it's just the beginning of us talking about it, but I'm excited about the end of this year. I'm excited about people starting next year. You know, with the world being upside down for the last three years, it's kind of fun because this is the opposite. Like anytime there's hard times, there's a huge opportunity, I guess, and the opportunity for us to take our own control of our health, our wellness, our vitality, our finances, whatever that might be for you. And so we get to launch something brand new that's never been done in the history of the world. Some of them that's groundbreaking, life-changing and truly transforming and we get to bring it to you. And I'm super excited that we get to do that. So let's have some fun. I'm just gonna kind of go a little overview with it all, have a little bit of fun and then we'll be doing more resumes throughout the week. But it's finally here that I fast with ketones. What we've known over the last seven years, and if you've been following me or if you've been just alive in this planet, Keto has gotten big, right? This Keto conversation. What's up, Kristen? How are you? So Keto has gotten, like, I'm just gonna tell you, 15 or 15, in 2015, when we launched, the word Keto wasn't even Googled. Like it didn't, the word Keto really didn't even exist. People did ketogenic diet or ketosis was, but the word Keto wasn't there. We created it. And it's went nuts for the last seven years. It's now becoming a global concept, a global understanding that, yes, being in ketosis is super important to elevate health, vitality, longevity, brain, all this good stuff, right? The results are extraordinary. But then we're like, how do we help people create a more sustainability and how do we maximize even further? And one of the things that we've been teaching for almost, you know, since we launched was fasting, but people tend to dread fasting. They tend to dread that, oh, I got a fast. I can't go without food. What's up, Crystal? I can't go without food. I don't wanna go that long. Okay, reading. Reading and talking at the same time, I'm not the best dad, but hey, I'm getting better. So really quick, if you don't mind in the chat, just hit me up. What fasting, what's the longest you went fasting? Do you like fasting? Do you hate fasting? What's up, Alicia? I did 14 days of fast. Now, I did my fast most because I felt crappy. I was really unhealthy. I was sick. I needed to get better, right? That's why I did it. I didn't have any kind of tools that we have today. What's up, Tyler? What's up? Yes, I hope you also had a merry, merry, merry Christmas to everybody out there. It was amazing. Tyler's done 60 plus hours, 24 hours. So that's great, you know? But what we know scientifically is that we can fast on a regular basis. It mimics what our ancestors would have done. And what we know that if you want to optimize human health and human potentials, we want to be as primitive as possible in the modern day world. As primitive as possible in the modern day world. That's what we want to accomplish. And so what we've done is we brought together the IFAST plus ketones, because there's a secret weapon within this five-day window of fasting. And it's not a five-day fast, so I'm clear, you're not fasting for five days. What you're doing is each day of the five days, you're going to go as long as you feel comfortable or as long as you want to fast. So you could go for a 16-hour fast, you could do it for a 24-hour fast, you could go a 36-hour fast, you could do a 12-hour fast, that doesn't matter. So what we're going to do is we're going to start to encourage you and teach you how to fast more comfortably. Never really fast it before. This is your shot, because it is such a huge health benefit to fast. Just so you know the research, and I knew this research probably back in 1999, it's when I first learned about this research. I'm big into anti-aging, I've been studying it a long time. I like human performance and anti-aging, they go together in the right way. And fasting has been notoriously shown to lengthen longevity more than anything else. So basically not eating you live longer. And I'm like, shoot, I like food too much. So I'm like, I don't want to not eat, but yet I want to live long. But living longer isn't being alive, living longer is like vitality. But ketones also have proven that they improve longevity and the quality of life and the quality of your overall health. So this is the exciting thing is now we have to bring them together. So the iFAST, what we're doing is we allow people to utilize tools, products like this and our other products. And you can take it while you fast, you get the same benefits and it magnifies the fast, but it makes the fast sustainable and enjoyable. So basically you get the benefits of what it's like to starve without starving. And you have high energy, good focus, mental clarity, sleep great, lean out, become a better fat burner and you perform better. Like that's what we are offering right now. It's unbelievable. I know it's kind of crowned. I mean, it is so big. And yes, I had a guy on TikTok that says fasting, not valid buddy, that is absolutely irrefutable valid. So I love it when people challenge me. You can challenge me all day long. I don't mind it though, but fasting has been proven to be one of the most effective tools to improve overall health. And so, but when you combine that with ketones, it changes everything, truly, truly changes everything. And that's what we've seen. If you've seen it over the last seven years, look at the stories that it's rolling in and rolling on. But also all the researchers and doctors have validated this for us. NASA scientists, top researchers in the world have validated this for us, which is really, really, really, really cool. So what we're doing though is we're launching this right now, we're in a beta phase. We've been playing with this package and this process for about five years more intently on implementing different fasting strategies with ketones. Now, this is the important part. Fasting without ketones sucks because if you don't metabolically, if you're not metabolically efficient, you don't get deep enough into ketosis. Therefore, fasting creates a struggle, though the drain fog, the lethargic, the feel like crap, the not moving very well. I mean, it's crazy how bad it can feel, but yet how valid it is, especially if you're a healthy person. So that's why fasting with ketones are so important because when you fast with ketones, what ends up happening is you get the fuel to your brain. You don't have the crash. And more importantly, when you come out of the fast, you don't binge eat as much. And so why we're liking the IFAST because it's five days long. We found a secret weapon in the five days, but you could go, like I said, you can kinda go 18 hours one day and 16 hours the next day and 24 hours the next day or eight hours the next day. It doesn't matter. That part doesn't matter. If we can create consistency and congruency, you start to transform your health. Your metabolic system activates and you get healthier and you became a very efficient human being and you live better, you feel better and you look a lot better, right? At the end of the day, we care about that too. So, but here's the coolest thing is for a limited time right now, I'm part of this whole process. So I just see you guys all know. We are putting together and we're offering our transformation guide, our fitness guide, and you're gonna get some of the most exclusive coaching from the top thought leaders in the world, medical doctors, top researcher doctors. You're gonna get the top coaches that have well over 100, 200 years of collective education, science and practitioners in the space to guide you and coach you along the way to provide a high level education. So it's just absolutely amazing that it's here. And what's cool about it is that you're gonna be ordering now, it's gonna be shipped out mid January. We're all gonna do a big one at the end of January to kind of kick off the new year. But also what we wanna do is we really wanna provide the high level education that supports what we're doing. It's not just another fad, that we're past all that. One question I get often is what diet do I have to follow? And we're finally really gonna put a lot of more energy in this, like we are huge fan of elevating ketone levels and utilizing ketone supplementation. We are not saying that you have to do a ketone diet. I do a hybrid low carb diet, more of a paleo natural diet, but it's relatively low carb. I'm in ketosis with or without our product, but I'm therapeutically in ketosis with our product continuously. I have athletes, I have people that I work with that are on a standard American diet where they eat more carbohydrates. We have people that do a Mediterranean diet. We have vegans that are doing a vegan diet. We have people that are just trying to figure out should I even do, what should I do about dieting and what kind of food should I eat? And they're just getting started. It doesn't matter what diet you choose. It truly doesn't matter. It just matters that you start and that you know that you're gonna create a new lifestyle, whatever that looks like for you. Everybody has no idea what kind of lifestyle that, people always say it's not diet, it's a lifestyle, but what does that even mean? If you're 50 pounds overweight, the lifestyle that you start this week or this next month will not be the lifestyle that you live when you're 50 pounds down. So I want to be clear with that. Like we're not gonna give you a lifestyle. We're gonna teach you how to create your own lifestyle to make it sustainable so that you can enjoy your life. Some people love like gelato when you go to Italy. That's my lifestyle. It's part of my lifestyle is to go to Italy and eat gelato, but I still wanna be fit, strong, healthy and play with my kids, so that makes sense, right? Now some people go, I just wanna drink beer and eat pizza all the time and that's my lifestyle. Well, then that lifestyle, you might be a little heavier, you might be a few pounds overweight, but doesn't mean you can't feel good with fasting and ketones, right? Hopefully it changes some of the behaviors and makes you desire better foods and you can maybe even get the benefits of both, right? So that's kind of the goal, maybe have pizza once a week and beer once a week. That'd be a better lifestyle if you're looking for longevity. Does that make sense? So that's what we're gonna teach you through this process, meet you where you're at. I'm TikTok, I know I'm getting people hitting me on TikTok. I'm gonna read it over here, it's small writing. Poor TikTok, I love you guys on TikTok, but I tell you what, I'm so into Instagram and Facebook that I always gotta like, I gotta TikTok too. If you wanna send me a message and you can't hit me personally, come over to Facebook or Instagram and hit me a message, I'll take care of you. At the age of 60 and lost 90 pounds, that is awesome way to go. Keep it up. Now hopefully at 60 years old, it's really important you maintain muscle mass. So we have a lot of people that lose a lot of weight, but if you don't maintain muscle mass and keep your metabolism up, guess what? You'll end up gaining that weight back and that's really important. That's why we teach the way we teach. So it's no more fads, I just gotta lose the weight. No, you have to improve the body, improve the mind, improve the health, improve the muscle system so that you can ultimately sustain the results as you're creating that lifestyle. And that is what we, that's what we do, that's what we create. All right, how many times a month can I do the IFAST? That's a great question. It kinda comes down to the individual person. The way it's formulated, remember we want people to eat real food, we want people to eat. So I would tell you, as long as you're providing a high quality food for yourself to provide energy, you could do two or three IFAS a month, if you want to. You can legitimate do it every day. But I wouldn't probably recommend that because that's not a, probably a sustainable lifestyle. That probably wouldn't fit into a normal, because it's, you're drinking utilizing tools, you're using ketones, you're using a mitoplex, it can become more, right? We're trying to teach people how to create a better relationship with food. So I usually recommend two to three times a month is a great way to get started for people that are maybe just trying to maintain, maybe they do it once a month. So that's something that people have to figure out. What's up, Eric? I haven't seen you in a long time. Y'all give Eric some love, give him a shout out. I want to study his, congratulations also on all the amazing things you have going. Is that Ian? What's up, Ian? I haven't talked to you in a long time either. It's been a long, been a minute. So really, really fun. So we have this new fasting protocol that's been released. It's being released right now with ketones and it's something that's pretty cutting edge. We've been working with, like I said, the top doctors that literally create formulations. They work with the most elite athletes in the world, the most elite performers in the world, all go to them, they do all their testing and that's what we've been working with on developing this as we're rolling it out to the world. Of course they played a huge role in rolling out ketones to the world with us. And it's exciting that we have to bring it all to you. I mean, we even have new trainers that are coming on board. I don't know if I'm allowed to say, maybe I can. But basically the most wealthy people on the planet is their trainer is coming on board and he's actually a whole friend of mine. I haven't talked to him in a few years but we got to reconnect actually just a few weeks ago and he will be coming on and doing some fitness coaching and perspectives and also some nutritional coaching perspectives. He's actually a celebrity trainer kind of guy. So you've seen on TV maybe a few times. So it's really cool that we're good to bring these people on and help bring some different wisdoms and perspectives for people that wanna participate in this program. So last thing I gotta go, it's eight o'clock, I gotta go, but one more thing I would say is this, remember this is that transformation, everybody's going through that at any time in their life. I'm going through a different transformation at 46. We just had a fourth child. I've had a hip replacement in July, two shoulder reconstructions over the last two years. I probably have to go back and clean this one up. I have an MRI this week. I clamped my shoulder one more time. And the reality is, is that we're going through, I have my own transformation, right? And when we think about transformation, I want you to think about like at the end of 2023, how do you want your life to be? Like if it's business or financial or health or whatever it is, but like create that, but start creating it now. Like I think so many people put on a goal and they just focus on that one goal, which is fine. You always have to have a benchmark to go after, but really what are you creating? And it's nothing's more frustrating for me, and I do this too by the way, I'm not perfect, but nothing's more frustrating when I work with people and they have a goal, but then at the end of the year they didn't maintain, they hit the goal and then they don't maintain it, right? So I always tell people like, if you wanna run a marathon, do you wanna run a marathon or do you wanna be a marathon runner? They're very different goals, right? If you wanna be a marathon runners, take three years to run a marathon. If you wanna run a marathon, run it, don't train very hard for it basically, and just go run the marathon because you'll wear yourself less out, right? But if you wanna be good at marathoning, then become a good runner. Like focus on becoming a better runner so that a marathon doesn't overwhelm or stress your body. The same thing with your life transformation, your health transformation, it's like at the end of the next year, what can you maintain? What can you create in this next year to maintain it? And so many people go, yeah, I did this diet and I stopped that, I went back to my old lifestyle. Well, no shit, because you went back to your old lifestyle. That's not a new lifestyle. Your old lifestyle doesn't work for you. It didn't work for you. It's not a good one, right? But if you love where you're at and every element to your life, we'll still find a way to enhance it. How do you optimize it? Because you know in six years from now or five years from now, it's gonna change, right? It seems to be these hormones change, right? That's called wisdom, by the way, when you get older, you realize, you know, when I'm 60, it's gonna be different, right? When my kids are babies, it's different. I sleep way less now than I will probably in four years. At least I like to believe so. Or at least quality of sleep when you have a little one screaming in your ear. So the reality is, is that as you're looking out through this year and you wanna transform your life, it can look different anyways. We have another Olympic athlete we're working with and she's in a different phase of her career. She's in a different phase of her life and she's trying to optimize her performance, right? She's trying to get the most out of it. She's trying to create a new level for herself. That's no different than somebody that wants to lose 50 or 60 pounds, right? You have to come about it at the same approach, like, but you can't live the way you are today, right? If you wanna maintain a new life. If you wanna lose that 30 pounds and maintain that for the rest of your life and enjoy who you are and look good in a bathing suit, but yet go have some pizza, right? I'll be in the end of the year, I'll be out in Oregon. End of January, I'll be in Oregon, I think. Something like that. I'm going somewhere, but like I'm gonna have fun there. I'm not gonna follow a rigid diet. I'm gonna have some alcohol beverages. I'm gonna have probably some chips. Like, that's okay. Because I understand where I'm gonna end up in.