 So we're here at Optoma here at CES 2018 and hi so who are you? I'm Billy Harrison product manager for mainstream video projectors and Optoma is a world leader in 4k projectors right now right? Yes sure is since June we have shipped more 4k projectors than any other vendor by a margin of five to one. Five times more than Acer? Five times more than anyone else. And BenQ and all the other guys and so right here this is the latest one so you had the UHD 60 which is $19.99 and this is right this is UHD 50 it is designed with the new Texas Instruments DMD. The goal is to make 4k more accessible so we have a new price point of $14.99. So actually it's like a lower cost of 4k even? Right right but has many advantages. UHD 60 had one HDMI 2.0 port. UHD 50 has two ports of HDMI 2.0 it is still 4k UHD 8.3 million pixels meets the CTA requirement for 4k UHD has HDR by way of HDR10 support for DCI-P3 wide color gamut there is 15% vertical lens shift which we have across our entire 4k line and a 1.3 zoom. And a 123 zoom? The zoom is a 1.3 zoom. 1.3 all right so so actually it's even better than the UHD 60? In some respect yes with the two HDMI ports. How about the brightness? Brightness is 2400 lumens UHD 60 is at 3000. So it's a little less? Yeah so if you still prefer to have a brighter image then you could go to UHD 60 but here we have 2400 lumens and an RGB RGB color wheel and as you can see you can even still view the image with ambient light. Is it the same size as the UHD 60? UHD 60 was 19 inches wide this this unit is down to 14 inches wide. Whoa there's a bunch smaller. It's not as deep by two inches and it weighs five pounds less. So wow it's smaller more less weight five hundred dollars cheaper. Yep and in some sense it's portable because it's easier to move around the house. You can move it from a living room to a bedroom to a den. Is there any chance this might be 999 by the end of the year? That's a little difficult to say at this point. Black Friday? We're just shipping so we'll have to wait and see how things work out. And then you have another one over there. Right sure that's our UHD 51 which will be the world's first Alexa enabled projector. All right so it has the same quality in terms of all the projection and everything. Yes it is also 2400 lumens, 500,000 in contrast ratio, a 15% vertical lens shift, a 1.3 zoom, RGB color wheel and then of course HDR with HDR10 wide color gamma support. Optima always does 1.3 zoom right now. Also the 1080p's is like is it because the lens is... No no it actually varies. We have 1080p projectors from 1.1 all the way up actually to 1.6 zoom and the UHD 60 and 65 have a 1.6 zoom. 1.6 is that more expensive? Oh yeah of course right. Any time you have a larger zoom you have a more complicated lens. So larger zoom means a bigger image. Right a bigger image at the same throw distance yes. So here's 1.3 both of them right? Right. All right so you need to put them a little bit further back to get the same size image. You could depending on the image size that you're looking at. Well that's actually not true here because we have a different throw ratio here. We have a shorter throw ratio here which will allow this projector to be used in small to medium size rooms. And so where? With UHD 60 and 65 you did need to have a medium to a large size room. So how does it work? How can you trigger it? Say hey Alexa. So here I will give you a demonstration. Right. Alexa turned off living room. Alexa turned off living room. Okay. Alexa change input to HDMI 2 on projector. Okay. And here we have we have moved from the onboard media player to the HDMI 2 port and we have a 4k UHD Samsung Blu-ray player that's connected. So it's doing all that it's connected to the Ethernet here so the other one doesn't have Ethernet right? Correct. So here's the Ethernet port and there will be wireless for the Alexa Alexa. Yeah. Skills can be utilized. And here's the USB host port because this is actually a smart projector. It has Android. Yes. Can you show how it looks? See the Android operating system. An Android OS which features a built-in media player. So actually it's possible to install Netflix. Not to install any apps. It is the base OS that we've used versus using some kind of custom Linux kernel. The Android operating system allowed us a fast time to market in terms of introducing Alexa smart home and custom skills. But so not to installing apps for sure. Not for installing apps. All right. And any chance who will integrate with Google Assistant 2 or only Amazon? We are in the progress studying for Google Home and will release more information in the future. And this is only $200 more than the other one right? Right. $14.99, $16.99. And otherwise it's exactly the same brightness, the throw ratio and everything. Right. Color gamut support, HDR, zoom and and lens shift. So how big is it gonna be the 4K DLP market this year? Is it gonna like it's gonna be huge right? Because the best way to experience 4K. We'll continue to grow right? We were the first company to have a 4K HDR projector below $2,000 and we're one of the first to have a projector at $14.99. So the goal here is better pricing, more accessible, larger market share.