 We understand that businesses these days are not only driven by profit motives but by basically long-term focus on on people when the organisation is absolutely crucial and what you know what purpose the people are getting behind in terms of the organisation. Oftentimes businesses are really price driven and we're we're looking for the the best price but price and value are quite different and a saying I kind of repeat over and over is that you know if it's cheap then somebody somewhere has paid for it. I'm a big believer in looking back to see forward. We can look back in New Zealand to a lot of the way Maori culture has operated since beginning but it's about helping mainstream that getting more people and understanding it understanding the benefits of it. People want to see impact in their own backyard mainly so from a fundraising perspective selling the story about preserving New Zealand's native beauty is a really easy story to sell. Technology is only as good as the policies that surround it and the people that are engaged in this technology. Agriculture technology clean energy sustainable food production sectors like that areas that we think will be will be really positive. My being ethical is actually amazing advantage it wasn't a disadvantage because I keep on giving amazing people work walking off the street and saying I'll help you Malcolm. This sense of co-creation and this also idea of citizen science engaging people to participate in data collection being able to utilize these different technologies to create what people call smart cities but ultimately is just creating a more sustainable connected planet in my mind. The big challenge is how do we continue to do our good work and I think that's where we really need to be looking at business model better business models where we can actually create a high levels of income to sustain all the great work that we know we can do. A big believer that people follow business and that government follows people so we have to focus on getting businesses operating under the right model and so that those models are what people want to trust and they want to follow and actually build a better world.