 So Kathy has a question here about how we start the video. Do we start with an engaging question and then introduce our name and then frame the topic? You know, that's a very common formula and some people use it and they always use it that way. And people kind of get used to the formula for that channel. And they think that's really the key. It's like you have to come to a formula for your videos that feels really good to you and that it seems like the viewers at least don't mind and then you can stick with that if you'd like. But I also encourage you to try other formulas and see how it feels. The key is don't listen to anybody including myself that says you must start a video in this way or that way. And I know ironically in my video course I do give some suggestions but I hope I always come back to the fact that if everybody starts a video in that way. And in fact, I'm kind of tired of this. I'm kind of tired of, I mean, how many of us have seen videos going, excuse me, talking. So let's say I was talking about shyness and getting over shyness. So, have you ever thought about how you could get over shyness? Hi, I'm George Kow, authentic business coach. And in this video, we're gonna talk about embodied inquiry and how you get over shyness. Let's get going. And be sure to like, comment, and subscribe because it really makes a difference for this video. And you might as well share this with a friend while you're at it. It's like, be sure to watch the very end of the video where I'm gonna give you a bonus tip on how do you overcome shyness. All right, let's get going. Logo, okay. All right, so today we're gonna talk about, oh my God, I can't tell you how many videos I've seen, how many channels I've seen follow that exact formula and I get so, I'm like, this is so fucking inauthentic because who the hell taught this? Somebody taught this and everyone is doing it and everyone knows everyone is being fucking inauthentic doing it, but it's like, are we supposed to do that? It's like, and like, why am I telling you to like, comment, and subscribe before I've even given you the fucking value of the video? It's ridiculous. I don't even tell any of my people to like, comment, and subscribe because it's just, it's fucking needy and it's just like, it's gross. I mean, it's just like those few extra seconds. I mean, yeah, it only takes three seconds to say like, comment, and subscribe, but I get tired of it. It just grates on me when I hear that. I'm like, okay, if everybody on YouTube and Facebook or Instagram has to say like, comment, and subscribe, then it's like an even playing field. Like then the people who aren't saying it are, I don't need it. I think the people who aren't saying it are at an advantage because we are more confident that you're gonna like, comment, and subscribe if you want to, not because we say that fucking three words. You see what I mean? I'm sorry. As you can say, I'm really pissed off at this idea. And so not you by the way, Kathy, right? But you're asking a perfectly good question, which is, is there a formula? And yes, as you can tell, I just gave you the traditional YouTube channel formula for how to start a video. And I'm tired of it. I think I'm tired of it because I've watched so many YouTube videos and I'm so used to it now. And I'm like, oh, God, not another one. So I just really, and I really enjoy the videos that just start. Let me see if I can find, if I could share any example, I will. And so let me just go ahead and go to my YouTube and see what videos come up. And if I could share any examples, I will. And so, okay, obviously there's no formula there. Actually, they kind of have a formula, but it's hilarious. Let me see if this guy has a formula. Oh, I can't even hear, hold on a second. Simple as possible. When you're getting started in investment, you want to keep it as simple as possible and keep it as cheap as possible. Now, what I've tried to do in this video is show you how to avoid. No, I love that he already starts with the value. It's like, that's the thesis. Now I want more because this guy's generous. He gave me the value right up front. Very high fees by having cheap funds and cheap platforms, but also how to keep it simple. The tendency is to become over complicated in your approach to investing. Whereas when you start out, you really want to keep it as simple as possible. So see, what I like about what he's doing is that he's already changing my mind or giving me an insight like, oh yeah, that's right. Cause I tend to over complicate my investments. And now I got, you know, so that's a good example of it, right? Let's keep, let's look at one more. Let's see here. You can tell what my taste are based on what you're seeing here. Let me see if I can find another one here. So, okay, well what about this one? Well, this is more produced video. I'm gonna find one that's another kind of talking head of the video is like the ones that we tend to make. Let me see. That's another investment video. How about this guy? Oh no, that's right in the middle of it. Well, but that's an example. Look at this. The following is a conversation with Cal Newport. He's a friend and someone who's writing like his book, Deep Work, for example. Okay, that's not a great example because Cal Newport's famous. And so the value right up front is like, hey, I'm gonna get an interview with Cal Newport, right? So let's see if we can find another example. Fine, I'll just use this one. Traditional PHY is the process of increasing your savings rates and investing. Four seconds, he's already defined something for me. It's like, oh, okay, that makes sense. Testing to get to 25 times your annual expenses as quickly as possible. This can involve foregoing current happiness levels by delaying gratification with the aim to live the life you want when you achieve PHY and quit work. Even at a 50% savings rate, it would still take about 17 years to get. Okay, you see how 20 seconds, there's already so much value here. There's no high, I'm the money plant. Please like comment and fucking subscribe. Please, please, okay. So anyway, I apologize, sorry and not sorry for my cursing because I wanted to show you my passion on this topic. And so I hope this is helpful. And I wanna call out a few comments here that are relevant to this. Gregory says, it seems like so much of the value in the video is the energy signature of the content provider, the consciousness, the feel of energy that the content rides on. Absolutely, absolutely. As you could see, I mean, earlier, as I gave you those two examples, even though those are both about investing, like they have two different energy signatures. Like one guy's voice is like very calm and like, you know, and then of course, it's like the animation, it's a different style. And the other guy is like looking those in the eyes and he's got a more earnest like mentor, mentor type of energy to him, right? And so absolutely, absolutely. That's really even the first couple of seconds is establishing the style and the energy fit between the speaker and the viewer. And the Maria Corrine says, you know, often people don't hear the first few seconds because their video starts on mute and have to manually check on mute, which is what you just saw me do earlier, right? My video was on mute and I started playing like, oh, wait a second, people will naturally, if they care about the video's topic, the only way, I just think I missed something and go back. And the irony of this is that by them doing that, they're actually showing even more engagement. They're actually proving even more engagement to themselves that, oh, this video is valuable for me. I gotta go from the beginning. So there you go. I hope this helps.