A Dummy film about Kristina Records





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Published on Apr 20, 2012

Filming and editing: *Aoise Tutty*

Interview: *Charlie Robin Jones*

"*Kristina Records*":http://kristinarecords.com/ a small shop in north east London which opened in June 2011. It stocks around 3-4,00 pieces of vinyl, with a 60:40 second hand:new ratio. Such a limited stock carries second-to-none quality control and there is a really impressive set of first runs and DIY labels carried from a mix of techno, indie, world and noise.

Significantly, they're the first bricks-and-mortar store in London to open since the monumental changes to the music industry in the last decade. Kristina realises that the collapse of the market for physical copies has been and gone. There will always be record collectors who like buying objects; but to persuade them to shop in person rather than online, you have to sell them things they wouldn't find otherwise and you have to sell them in a nice environment.

It's this romantic but unsentimental take on the business of flogging vinyl that makes Kristina one of the best record stores in London, if not beyond. For this year's Record Store Day, we went behind the scenes at 44 Stoke Newington Road and find out how and why their first year trading was such a success.

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