 What's going on guys, welcome to a new video. So today we're going to be taking a look at a seven figure Shopify store. If you ask me, there's no better people to learn from than those people doing it successfully. So for example, if you wanted to learn how to drive a car, you obviously wouldn't learn from somebody who isn't a trained instructor or doesn't have a driving license. If you want to learn how to lose weight, you obviously wouldn't seek the help of somebody who was overweight. So today we're going to be breaking down the three core elements and fundamentals to every successful Shopify store. So these guys we're going to be taking a look at. We'll be having a look at their Facebook ads, the products they're selling. I managed to find it on AliExpress too. So you can see exactly how much profit they're making. And we're also going to be taking a look at their Shopify store as well. So that's the topic of the video. Thanks for tuning in. I hope you guys enjoy it. Don't forget to comment, like and subscribe. I read all the comments. So if there's a question you guys want to ask me, just pop it down below and I will get back to you. And with that being said, let's jump straight into it. So the Shopify store in question is called Galaxy Cove. They sell one product. In fact, that's a lie. They sell two products, but they're best seller. If I show you now using Shopify Inspector, go to products, go to best sellers. We can see their best selling product is indeed this Galaxy Cove projector. If you want to buy one of them, they're going to charge you $80. If you buy two of them, $135 or 15% off. But I've gone ahead, found this, pretty much identical looking product. If you look at all the different details, even down to the point of what the actual buttons look like, I believe it's an identical product. This is for $25 delivered in 10 days to Germany. I've been looking at Germany recently. So $25 all in and I believe these guys are selling it for $1 for $80. So the profit margins are super high. They can afford to go up to probably a Facebook customer purchase of $20 and still produce a pretty decent profit after everything. If we take a look at the site itself, it's a really interesting example because in my opinion, it's nothing special. If you download the latest version of the debutify theme, in my opinion, that looks more professional than this does. But it just goes to show that as long as you get the three key fundamentals right, so that is the Shopify store, the product and the actual Facebook ad itself, then you're always going to do pretty well regardless of kind of what levels you then take it to. So it's a pretty basic theme. They have a couple of different add-ons which I'll point out as we go through. So these two are simply an app in which you can download from the Shopify app store to put kind of different features and benefits. It's always nice to point out to your customers the good things about your products or the good things about your business to encourage them to make a sale, so free shipping or grab an extra 15% off. This is also an add-on as well or I believe it could be an image too. I would have to double check, but either way, super easy to implement, super cheap to implement. Moving into the product description then we can see it's been very simple. In fact, the layout is very basic. However, it's pleasing to the eye because of the fonts they've used. They've separated the paragraphs up with different headings in bold as well so you can clearly see the different features in which they want to promote and then at the bottom they have a what's in the box so the customer knows exactly what it is they're getting. These are all really basic things which a customer would expect to see when they're buying a product, especially products which they might not be familiar with because this is quite a unique products that you're not going to see in your everyday store then people might be slightly confused about what essentially it actually is. So you need to spell it out. You need to point out all the different functions and features and exactly what it is they are getting if they buy your product. What really helps sell this product is the fact that it's branded. I haven't actually ordered one of these myself so I'm not 100% sure whether it actually comes with the logo on or not. I have ordered from drop shipping sites in the past to test and just because you see a logo on the product doesn't necessarily mean it will come with the logo on the product but obviously by having that image on your site it makes you look 10 times more professional. So if we take a look at the product images we can see they're all in this kind of vertical format like they've been taken on a mobile phone like they are indeed customer images. So one of the little things that I like to recommend to people is when you take an image or when you have an image sorry on your Shopify site of your particular product, take it or crop it so it looks like it's been taken on a mobile phone or actually take it on a mobile phone even better and then have a little logo in either across the middle or in the bottom right hand corner that says customer image. If you can kind of give across that impression that loads of customers have bought this particular product and posted their own images. Again, it legitimizes your business makes you look that much more professional. What essentially you want to do is when people come onto your site give them absolutely zero hesitations or zero reasons not to trust you as a professional business. Moving down you've probably recognized this app by now it's called Lux Reviews over 300 reviews which is awesome. I re-read a study recently I can't remember the exact numbers but I think it was once a product hit over 60 reviews then there was a certain percentage of people I'd have to double check if I can find it I'll put it on screen now but it's like when your product reaches over 60 reviews and some like 70% of people then start to trust it or those kind of hesitations behind whether your business is legit enough and whether they actually trust you go away once you hit something like 60 plus reviews. If we move down then not to spend too long on the store a couple of other things I want to point out they have a shipping and delivery page which clearly illustrates the shipping and delivery times. They have this bit again which is kind of legitimizes their business so they basically them saying we work with you a UPS Felix and so on. They have a returns and refunds procedure so everybody can see what will happen if they want to get their money back and then they also have a counterfeits and fakes which kind of helps establish them as the original kind of producer and owner of this particular product and then if we go to the contact us page they have a support email and they have a physical address again. All these little things add up to a professional legitimate business which ultimately becomes more trustworthy in a customer's eyes. Taking a look at their Facebook ads then this is the Facebook ad library. Any page which is running Facebook ads you can do this for so super easy and quick to find and see exactly what ads they are running. There's a couple of ads I want to show you which in my mind in my eyes are the reasons why these guys have been so successful in the past year. If we scroll to the top they've only been around since April 23rd so they're only just a year over and they've hit over a million dollars in sales. In fact going back to that point here's some quick maths just to go through. So on average if we take a look at similar web we can see the traffic overview over the past six months has been around 50K visitors. So we'll take 50,000 visits per month 2% conversion rate which is for the price of the products is probably about right and maybe slightly lower it could be even higher. A thousand orders at an $80 average order value that's if somebody just orders one. So these are rough ball pack figures equals 80,000 per month or approximately $1 million per year. Going back to their Facebook ads then I just want to show you a couple of these so you can see exactly what it is and what contributes towards a successful Facebook ad campaign and ultimately then a successful business. Original content basically. If we take a look at this middle one here and play this I'm not sure if you'll be able to hear the music or not but if somebody was to see this video it's such an awesome like attention grabbing audio because the effects of the actual products are just awesome. It looks so cool. I'll show you the comments I'll put a video overlay on now of the people commenting on their Facebook ad and everybody absolutely loves this product. One of the best things you can do as an advertiser is get people to go back to the Facebook comments section of your post and leave a positive review there because they're probably going to be seen more than the actual reviews on the product page and the fact that it's coming from a real Facebook profile on Facebook makes the review that much more legit. If you've been following me from the very beginning you'll know one of my very first products that sold successfully was the LED dog collar. The reason it sold so well again is because it was such a visual product and what I found was so many people will put them on their dogs, go out walking in the dark, in the dark. They'll be super impressed by their visibility and the brightness of the collar that take picture and then when they got home they'd go back to the original post and post it on there and there was a week or two where I had something like half a dozen people go back and post images and the conversion rate during those couple of weeks increased significantly because people could see it was legitimate people, real people who had bought my product, liked the products, come back and left a positive review and instantly people trusted my business that much more and felt that much more comfortable to actually buy the product itself. To finish the video off, I don't wanna make these videos too long, short shot to the point and hopefully informative as possible. This is one of my favorite ads that's come across in my newsfeed numerous times. I wanna show you guys it to show you how cool it actually is. So if I play this, it should be able to hear the music and when it hits obviously get the really loud kind of production of music. You can see the effects of the product and again it's just really attention-grabbing. It's the sort of thing that anybody would see and think that looks pretty cool. The target market is obviously open to pretty much anybody from the three-year-old child who wants a nightlife to help them sleep all the way up to an adult who might be having a party or having it in a chill room or in the library or whatever it could be. So in its essence to kind of summarize the video, they do the three core fundamentals really, really well. They have a good professional looking Shopify site with lots of contact information, lots of reviews, original images, the logo plastered everywhere and a simple compact product description. One thing I forgot to mention in fact is they have this by with Google Pay. I'm not a big fan of Google Pay. In fact, I don't think I know a single person who uses Google Pay. So I removed this from my site and just keep PayPal and Apple Pay. The second fundamental they do really, really well is the product itself is super cool. It's super attention-grabbing. It's super unique. When somebody comes across this particular product on social media, there isn't a shop in the world or at least to my knowledge that would instantly come into your mind and think, ah, I can get that product from that particular site. So it kind of makes this product original and unique and owned by Galaxy Co. for themselves even though there's loads of other sites in which you can get it from. And then point number three is the actual Facebook ads for themselves. Original content, super effective. To the point and you can see they just speak for themselves in terms of the results. With that being said, guys, I think that pretty much wraps up the video. Hopefully you learned something new. Hopefully you enjoyed the video. If you did, please do me the favor of hitting subscribe to keep up to date with my latest content. Please leave any comments or questions down below. Anything you want to ask me, I'll read every single one. So we'll get back to you. And one final thing then before you go, if you are looking for a training program to help you get started down the right path and build sites like this and find products like this, please check out my Ecom Academy. It comes with my full support and guidance as well. So along this way, if you have any questions or need any help with your business, then I'll be there to support you along with the Facebook group which has a really great bunch of members in it. If you want to hop on the phone and talk with me, all calls are with me. So it'll be me personally that you're talking to to go through any questions you have about joining. We can do that. You can book a free callback service. Thanks again for watching. Hope you enjoyed it and see you in the next one.