 Hello everyone! Hey, I wanted to do a little impromptu video for you this morning because I had a little inspiration. When I was on a call this morning, one of our pro tip calls with an office manager from one of our offices, she was sitting in the optical lab area while we were having our conversation and I noticed in the background one of the other opticians was getting some orders ready that had obviously just come in or some frames ready to put up on the board for inventory and it was you know taking the frames out and you know taking off all the packaging and you know taking out the cases and throwing away the boxes and some of the extra packaging material. We were talking and I was like hey you know you might want to actually keep some of that packaging and she's like why? Like we have so much of it you know it takes up a lot of room. We're keeping the cases anyway so why not keep some of the pretty packaging that comes with it? Now I get some of the packaging is super lame and super gross but here's a simple truth with our I guess world that we live in today. Packaging matters and you know go and get a new phone. I don't care what type of iPhone or Android or whatever kind of phone you get, the packaging is beautiful. I mean even in shoes it's beautiful and we talk about it in one of the cell smart courses that we teach. How important how important the packaging and presentation is when you give it to your patient. So I ask you this I ask you to really pay attention because some of the the brand and frame manufacturers are really good with some of their packaging. Like way more than just the case especially you know some of the independent brands for example state. I'm going to show you a visual here of you know what state optical does with some of their their casing and their branding and packaging. It's absolutely beautiful. You can use this in your social media. You can use it you know like as an unboxing. You know you've got a new frame in so you're going to make a post on your social media where where you unbox a new frame and you take out the package and you unwrap the layers and layers of all the really cool stuff before you get to the frame. That's exciting. People love seeing that stuff. The other thing is when you have a patient that their glasses have come in go ahead and you know take the prescription read their glasses make everything beautiful and then package it back up so your patient can have that excitement of opening up this beautiful packaging for this you know investment that they made in their eyewear. It'll make a huge lasting impression for your patients. So let me walk you through the layers of really awesome packaging that the state frame has. So first off the multicolored box amazing and then you open it up and it's oh the frames aren't quite there. There's another little layer in there so you take off that layer and then there's a beautiful cleaning cloth that oftentimes we just stuff in the case and then you know the patient doesn't really notice how special it actually is so state has this beautiful cleaning cloth with Chicago and all this awesome stuff on it and then when they open it up it's still not quite even to the frame yet because then you have the case that's beautifully wrapped up and then once they open it up then you can see the frame there and these awesome tinted lenses that we had made at VA Optical and then once you get all of that you know you've got your happy patient who's putting on their glasses and they have an amazing experience that they just had an opening up their packaging. So for some of you you still have those little baggies that the dentist gives you for the little freebies for your tooth floss and your toothpaste you know some of you are still giving stuff away in that we really don't recommend we recommend investing in really great packaging but whether you have the dental floss baggies or you have really great packaging really utilize this packaging products that have been given to you through some of the frame manufacturers. So I ask you to think about the ways that you are utilizing some of the packaging or not utilizing it especially when it's been given to you and included in the frame and how we can be setting a better experience for our patients. I hope you have an awesome day!