 Well, she's going to be talking on Accelerating Digital Reach in Bharat for businesses. Ladies and gentlemen, please put your hands together for none other than Seema Walia, SMB head, Shercha joining us. A huge round of applause for Seema. Thank you. Good afternoon, everyone. I'm pretty happy to be here and catching all of you just before we break for the lunch. I think I'll have a lot of attentive, awake audience who would want me to be quick with the presentation. I promise to make it small and interesting for all of you. I'm Seema Walia and I work with Shercha. I take care of the SMB side of business. I'm here to talk about a very interesting topic today and that is how we are helping to accelerate the digital reach in Bharat for the businesses or the brands. I'll quickly start with it. Before we actually talk about the role that Shercha and Moj as platforms are playing for the brands, let's take a quick understanding of India as a landscape and what Bharat is all about. We all know that we are living in a country which has about 1600 dialects, about 800 plus mother tongues and 22 official languages. The initial 200 or 250 million internet users or the 10% of India that we talk about, when they started on internet, primarily English was their official languages and that is how the platforms which were built initially for them actually catered to that demand. The real revolution happened when possibly let's talk about 2015 with the advent of 4G, when the 90% of the remaining Bharat or the 90% of today's internet users started using internet or social media to influence most of their decision and it is this Bharat that all of us are focused on today. We heard a lot of interesting success stories during the panel discussion and otherwise as to how everybody today knows that the next big wave of growth is going to come from this Bharat. Now, a very popular misconception and it's a very sad misconception is that when we talk of Bharat, we say that Bharat is poor or uneducated or possibly they don't have the money to spend, it's completely unfounded. If you look at, some of you would have already got it, we have this amazing Bharat, the Neo-India story that we have done, the chapter that we have done and it would show you in fact that the contribution of Bharat today in the effluent segment of NCCS A and B is highly increasing. In fact, 33% of it is the Bharat is already in the NCCS A segment. Social media today is a top influencer in their buying decisions. We say that about 400 million of digital monetizable population of India, about 85% of that is going to come through these vernacular markets. As high as 56% of them are using these online portals to buy, sell, make online payments, etc. In fact, a lot of this growth actually got triggered with lockdown in the last one and a half, two years wherein we saw most of these late adapters to the technology hopping down on the tech wagon and making the optimum utilization of these resources. Some fun facts about our platforms, together ShareChat and Bodge, we have about 340 million plus active users with us. We have a very strong creator community of 80 million plus individuals who are consistently churning out brilliant user-generated content for us in about 15 languages, not at all guilty in accepting the fact that English is not the language on our platform. In fact, Hindi, Tamil, Telugu, Kannur, Malayalam are top five languages. We have about 250 plus million monthly video views today. Now, how are we connecting, you know, how are we bridging that gap of between Bharat and the brands, you know? It is very important for us to understand that to make inroads into Bharat, language first, you know, has to be the strategy for each brand. And I think very happily, you know, I was hearing to most of the stories and I think happily all the brands have already recognized and accepted this fact that, you know, vernacular is the way to go or Indic languages is the way to go. So it's very critical to understand, you know, that the Bharat, you know, it's actually like cohorts, you know, the cohorts have developed. It could be the base of a cohort could be the interest or the language or the geography or the profession. Now, these cohorts, you know, they work in the Bharat, you know, operates in a typical manner, you know, a few pointers, one, they are fully vernacular. They are very proud of the fact that deeply rooted in their community. They feel no way to come out of the, you know, out of community or vernacular and speak, you know, let's say, do conduct business in the English language. They're completely comfortable as to where they are. They're highly visual, you know, and especially on highly visual dependent, especially on short video formats. And that's how, you know, we believe that they love watching personalized content. So, in fact, you know, with the help of our brilliant AI and multi language based platform, we have been consistently creating content for Bharat, keeping in mind their behavior and the preferences. Our AI, you know, is a beautiful mix of data sciences and some human intervention and how we do it. So, a user sitting in Karnataka and a user sitting in, let's say, Kolkata, log in in the app at the same time, watching content being specifically customized and curated for them, depending on where they're logging in from and the language of their choice, both of them logging in at the same time and when they leave the app, they are taking away, you know, their own personalized experience. That's how personalized we have made our entire platform about. Not only that, we also have our, you know, inbuilt analytics to actually help brands track and measure the performance because it's very important when your money's concerned you should be able to figure out and to measure the performance based on standard and custom attributes. Okay, so, you know, when we talk of growth in Bharat, you know, with Share Chat, we have, today we have about 1400 plus SMBs who already have placed our trust in us and have effectively used, you know, our platform to attract this Bharat's attention. We have witnessed tremendous growth, tremendous growth in our campaigns and over 5x growth in net revenues and I'm very happy to share that this growth has been extremely consistent and growing month on month for us. You know, again, a very interesting fact about Bharat is that we have brands from across categories, you know, e-commerce, e-commerce, fintech, etec, entertainment, some of the bigger, you know, and major categories which have been advertising with us. So, our vision has been actually, you know, why we were doing this, our vision has been to create an ecosystem that facilitates language first communication, connects users, brands and creators. So, and we have, you know, we have a wide variety of ad formats that caters to all the sizes and interest to interact with Bharat across the funnels. I would be showing you some examples, you know, in the next slide. But before that, you know, I was actually listening to what Aftab was saying and I think we also heard you Aftab and when, you know, when we're talking about the entire, you know, shared chat ads platform, we actually created a beautiful segment called self-serve, you know, and self-serve is essentially a platform which would enable SMB brands, you know, to directly interact with their users, you know, to directly to have a complete control of their business because when it's your money, you need to have a control over it. You can actually decide what kind of wallet size you want to have, the daily budgets that you would want to control and you can, you know, upscale your campaigns as you grow over the over our platform, the complete control is given in the hands of advertiser with a beautiful team at the back end, which would be guiding you with everything. Now, a quick look into some of the high impact ad formats that we have on the platform. Of course, we have the pin post, a lovely exit interstitial format, you know, which is a last ad that you see when you're exiting our app, native feed ads, video feed ads, and couple of very dynamic solutions, you know, something like a carousel which would have all your products in a single ad placement, dynamic grid ads, you know, which not only showcases your product, but also redirects the user back to your page in video purchase, wherein while I'm navigating the content on the app, I can also have a look at the product discovery. Okay, so this is something very, very interesting that we have been doing at share chat, and this is called chat rooms. This is like a, you know, audio version, wherein there is a moderator, a celebrity, and a lot of users who can actually engage in a very healthy conversation, a very active conversation where the moderator, while the moderator has the complete control over the conversation, audience can actually request for, audience can actually request to connect and converse through a audio chat message. You can do gifting, you can comment, and you can in a very healthy manner interact with the rest of the audience. A very quick sneak peek into a couple of case studies that have worked very happily for us. FMGCG sector, if you look at Curcure, you know, while the objective was to drive awareness for the new flavors, we played on brands' love for creativity, and, you know, we actually used it by creating special branded filters. As a result, we had more than 4K user-generated content videos and 11.5 plus million views, which have been growing day on day. Something we did, we e-commerce, and it has, you know, played successfully on our channels, on our platform, is, you know, redirecting users to e-com websites via gratification-based ad formats. Okay, some great news coming from our portal would be a launch of shared chat ads network or scan, as we lovingly call it. We are going to tie up with some of the top online publishing partners to give our advertisers an unparalleled reach in Bharat. There's a lot more to be discussed on this, but it's under wraps since there's a lot of work happening, a lot of work in progress. We would be discussing more about this in our coming days. So, you know, in the nutshell, I would just want to, you know, leave you with some quick thoughts, and that is the growth in the next decade is completely led by Bharat. Short video formats are here to stay and, in fact, to grow. Personalization, powered by AI, is the key word, you know, and it is to be used to engage with the new users. Creators, you know, or creators, or we can call them the nano or the regional influencers, you know, are the ones who are going to fuel this growth. Hyperlocal is the key word. And, you know, so we as leaders in this, in this language first, short video community, you know, we are here to stay and we are here to make it large for the brands to be successful on our platform. We also want to make it a very safe platform for the users while making content to commerce story a big reality for all of us. Thank you so much. Thank you.