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TEDxUFM: Magatte Wade - Disruptive Brands as Cultural Innovation

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Published on Sep 6, 2011

Magatte Wade was born in Senegal and educated in France. Her first company, Adina World Beverages, was founded in her home kitchen and was originally based on indigenous Senegalese beverage recipes using organic ingredients.

The company is now the most widely distributed U.S. consumer brand founded by an African entrepreneur. The World Economic Forum named her one of their Young Global Leaders for 2011, and she is currently launching her second company, Tiossano, producing luxury organic skin-care products based on indigenous Senegalese skin care recipes.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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