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Published on Oct 23, 2015
Betrayed by the weather and our indifference, our farmers are struggling and fighting against the odds every day. #SeedTheRise is an initiative whereby we can all come together and help improve their lives.
How? By donating money to some impactful projects that work for their welfare.
Naandi Foundation: To help farmers with sustainable cultivation and secure their livelihood.
Swades Foundation: To focus on comprehensive development of every aspect of the farmer's life.
Digital Green: To use technology and information to give farmers an edge.
Nanhi Kali: To help keep a farmer's daughter in school and study further.
Starting 26th October 2015, #SeedTheRise is looking to raise Rs. 4 crores over a month long campaign. And to that end, Mahindra will match every amount donated so that farmers get double the benefit.