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Archetypes.com Presents 'ME' by iD.ollogy

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Published on Mar 9, 2014

Everyone has experienced a level stereotyping or discrimination at some point in their lives. Whether it's related to race, religion, sexual orientation, interests, or economic status, it happens. But the Archetypes iDolls have had enough.

In a dynamic stop motion video by iD.ollogy, four limited-edition dolls - Fiona, Izzy, JJ, and Rowdy - proudly sing the original song "ME" as they rally against stereotyping and uncover their true selves.

iD.ollogy is a unique brand that features artistic dolls, including a special-edition line known as the Archetypes i.Dolls, each with a distinct Archetype-based personality. The concept is the brainchild of famed doll designer Andrew Yang and Cristina Carlino, founder of Archetypes.com. Yang's couture dolls received breakout recognition in 2010 at Anna Wintour's Fashion's Night Out charity event hosted at Barneys New York.

Love what you see? Archetypes.com will be giving away a number of the limited-edition dolls, along with a signed copy of the coffee-table book idollogy, which details the creative process that went into the making the ME video and the iD.ollogy brand.

Archetypes users can visit Facebook.com/archetypes or idollogy.com to sign up for a chance to win!

Curious to learn your archetypes? Take our simple quiz to find out: https://www.archetypes.com/user/quiz

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