 All right, Fabian, thank you for asking the question. You have a lot of ideas as many of us entrepreneurial people do and some doubts as all of us do as well about how to start your business. And because of these overwhelming ideas, number of ideas and the resulting doubts or the doubts that happened to all of us, nothing happens or you get this resistance and you get blocked as a result. So what are some first steps I would recommend to get into meaningful action? So thank you for asking. And the first thing I want to do is give two links below this video. So those of you watching later, you can look below to get two links. And the first link is actually I should probably should have reversed them. But the first link I chatted below for those of you live here is the 10-year plan, the 10-year plan for authentic business. And the second link was the first business steps. So whichever one you want to read is just fine. Probably the first business steps is a little bit less overwhelming. But let me just kind of explain these two briefly to what you can expect. And then Fabian, we can have a bit of a conversation about exactly what you're trying to do. So yeah, probably start with the first business steps, which probably actually, because I've gotten this question so many times over the years, I decided to write a blog post, make a video about it. So I think that one will be a really good primer for what the first steps I recommend are. And even those of you watching this who are way farther along might want to take a look at those first steps because it might streamline things for you, for your next steps, even if you're farther along. And so what you'll see in the first steps there isn't hire a coach for $5,000 to get the most perfect brand and the most perfect website and the most perfect niche and their meal. That is typically what stops a lot of people is the starting with perfection. And I'm a big picture perfectionist. I like to say it that way. Not a small picture perfectionist because a small picture perfectionist is I got to get this next thing perfect. When launching your business is the next thing. So I got to get my launch perfect, perfect brand, perfect core message, perfect framework, perfect website, and then perfect clarity of niche and audience. And then therefore I can then go out and be perfect, which those of you who have tried know, my God, it's impossible because there's so many factors, so many what ifs, so many what about that path or this brand or this core message or this niche or impossible to know, how do you possibly know? You can journal all day long and have the most perfect career coach, but this still at the end of the day, a business is an interaction between your passion, experiences, assets and the audiences wants and the market context, the market realities of the moment. And so the only way to know with the fact that the business is an interaction is you have to interact with the market to find out, oh my God, I thought it was gonna be this direction, but no, pivot to this direction. And it's, I'm pivoting all the time, I pivot a lot in the first couple of years, first couple of months, first couple of days. And then now of course, now that I'm 13 years into it, I pivot less often, but I still pivot sometimes to say, oh, I thought this was gonna be the product, but maybe it's gonna be this one instead. But the first three months and pivoting every day, oh, I thought it was gonna be a life coach. No, I'm gonna be a holistic healer. No, I think I wanna do relationship counseling. Oh, no, no, I think I wanna be a spiritual mentor. And next day, why not all of it? George says it's okay to be multi-passionate. First three days, you're gonna pivot 24 times, that's okay. And then the next three days, you'll pivot 10 times. The next 10 days, you'll pivot only twice. And then on and on and the kind of like, you pivot less and less as you go on, the first three months, you're pivoting 185 times or something like that. Maybe you only pivot like four times, but it feels significant each time you change directions. And that's supposed to be like that. So you can expect, oh, hello dog. Dogs and cats and animals always welcome in the video. And then the other blog post, 10-year plan, what you can expect there is, well, it's just like it sounds a 10-year plan and it sounds really long. Some of us are like, I don't know if I have 10 years to live, let alone work on a business, right? It's okay. If you read the blog post and you have a more spacious program, you might say for yourself, at least you give just some breathing space. It's not really a 10-year necessarily, but it's more like a 10-stage or 10-phase plan. You could take each phase for three months if you wanna do that instead of one year. So then it becomes a 30-month plan. So it's up to you how you wanna use it, but 10 years is very spacious and actually in many cases, it's reasonable. Now, you start making money in the first and second year and you might even be full-time by the third or fourth year or the third or fourth phase. You might be full-time income, but 10 years allow for semi-retirement and having a team and all that, it's quite built out. So check that out. So that orientation to those two blog posts, but Fabian, I'd love to hear any specifics about what you're trying to get done or any specifics about the resistance or the block that you're encountering. Yes, thank you very much. Hi, I'm Fabian from Germany and over 22 years I'm self-employed as an online marketing manager. Amazing. Yeah. And I made over 100 projects, project after project and four years ago I broke physically and some very bad things happened too. I lost two very, what is it called? Very close souls to me. And I lost my sense, the sense of life and my purpose as a court. And I can teach people, at the moment I call myself online marketing coach for empathetic person who loves the work, but this is just a sign where I'm behind, where I hide myself. And I can tell of course a lot of things what you do. I know a lot of things, I made a lot of courses, I listened to a lot of courses, but at the moment nothing really happens. There are two forces and in the middle, nothing really works. And not works, nothing happens. Everything works for my customer, but nothing for me. So I started a new website one year ago and nothing happens since then. I'm just watching videos and I'm getting crazy about that. I'm reading books, things like this. Very good stuff of course, but my brain is getting bigger and bigger and bigger and bigger, but it's not exploding. It's becoming bigger. And it's unbelievable to see myself doing nothing. It's like, what is it called? The rocket horse, the wooden thing. I'm getting white on it, but I don't move one centimeter. Yeah, that's such a good analogy. And it makes fun, yeah, but you can't live from this. And this is the thing and the question I wrote yesterday. How can the first steps be? Of course, if someone asked me this, if a customer would ask me for a project, maybe he want to get more clients via Google AdWords, I can tell him, it's no problem. But for me to say, okay, I must explain, I don't want to work in projects. I don't like it anymore because you have a project, you have a big budget. Yes, of course, yeah. You're nearly born out after a project and then you have to start again. The opposite of working lightly, yes. Yes, absolutely. And for seven years, I'm working for my own. Because my company burned with fire seven years ago and we all decided to work for our own. Now I'm working only for me in the network. Right, so thank you. I think what you've described. I also kind of understand, yes. Yeah, what you've described is relevant to a lot of us here who are live here and I think a lot of those watching later, it's this, I love this rocking horse analogy. There's movement, but you're not going anywhere. Now, you're not making money. Unless, of course, same with the rocking horse. I think about the rocking horse, they're usually like a coin slot. You put a coin slot so that the thing can rock. If you're entertaining enough on the rock course, maybe people will put in up coins, right? Which is what a lot of influencers are doing, right? They create themselves in their process and people put coins, they Patreon or whatever. But back to the building of business and filling your head with knowledge and therefore the problem with knowledge is the more you learn, the more you realize, you don't know. The more you realize that there's even more to learn before I can really, really, the next book, the next course will really now finally get my perfect framework, my perfect next step. So the reality is I was just talking to this yesterday with another group of clients, like, life is silent. Like that, I've always found it really interesting, you know? Like, if you just stop right now, life is silent. Like there's no, I mean, unless some of you can literally hear from your guardian angels and hire guides, okay, that's wonderful, amazing. But for most of us, life is silent about what our next steps are. And unless you're like listening to me and the consuming information is no longer silent and people talking, but it's like, I feel like life is always beckoning to me, to us to say, what do you think are the next steps? And it's sort of this opportunity, life continually gives us to step into more of our authentic power to make a decision to say there could be a million steps. I could read a million books, take a million courses, but I am gonna decide the next step is gonna be this because life allows me that opportunity to say, yeah, yeah, come on, you could do however you want to. So let me ask you this, Fabian, given that, if I were to ask you to choose or to decide what's one next step for you, what do you think? And you're an interesting case because you have helped so many other people do this. You know, and so with the irony, of course, that that might even make it harder for you. But if I were to say, Fabian, after this call, you're gonna have to take one next step. What do you think the next step is gonna be? I can only say to that, if I would know where to go, up a hill, to the beach or something, I can tell you but I'm sitting here, I know what I want from my life. Okay, what do you want? Let's start there. To feel free, I need freedom. I need to manage my time. I'm a creative person and creativity, okay, comes during work, but I need a bit of inspiration. I need a lot of time for me, I'm a musician as well. I need time in the nature with my dog, with my wife. I want to do, of course, my best, not as a perfectionist. As I laugh for things I do, when I do this, when I do them, but at the moment, I can really not say what I'm aiming. I don't talk about money. I don't, nothing like that. That's really good. So there's of course the desire for freedom, which means how you shape your time structure. The desire to, for example, spend more time in nature and with loved ones. And that also, of course, speaks to, are you carving out the time to do that? In terms of the work, your money-making work, what do you think is the next step? Okay, we're getting closer. I have a wish, I can answer to this. I wish to create something like a course or courses, where I don't have to be all the time on air. Yeah. You know what I mean with that? Yeah. You must imagine, yesterday I booked your course and today I'm now speaking live to you in front of everyone, feeling a bit discomfort, of course, about my English. And I appreciate your courage. I like it when the spot goes on. I like it to be on the stage. Right, right, right, right. Maybe there are no stages around you. I can't see them. No, you know what I mean? I'm not in the business. I'm not in the game. Actually, so that's interesting. Now, this is all getting clear to me. I mean, of course, sometimes an easy answer is, well, what do I like that someone else is doing? And how can I therefore emulate that version, my version of that? And so in your case, it's kind of easy because you can just kind of watch what I'm doing and notice, oh, I like it when he does that. I don't like it so much when he does that. Good, now I have my playbook to say, okay, what I like, I'm gonna write that down. I'm gonna do that too. What I don't like, I'm gonna write that down. Make sure not to do that. And you could of course use the same exercise with everybody around you, all the other experts around you. But it sounds to me, therefore, now you say you don't have a stage in audience and we can maybe complete at this point with this one. We all have an audience. I always like to say you were born with an ideal audience, your parents when you first came out and you were just learning to speak, to communicate, blah, blah, go, go, ga, ga, you know, you're speaking. It didn't make any sense, but you still had an ideal audience. Didn't understand you until one day you said, mama, da, da. Suddenly you said something that totally resonated with them. And they were like, yes, yes, yes. And so that's like my three stages of content creation. You first explore, try, go, go, ga, ga, blah, blah. I don't know what I'm saying. I'm just gonna say all these different things, all these different fields pivot at 180 times in the first 30 days, trying all these different topics. And then suddenly one day I say something and the audience goes, mama, da, da, that, yes, you're speaking to me. That makes a lot of sense. I feel that. And so, so, of course, some of us don't have our parents around anymore. Some of us, my parents don't care about my content. They don't understand any of it. But you have an audience, which is all of your friends, all of the people that you could email, all the people that are connected to your LinkedIn or Facebook, blah, blah, blah. So Fabian, I know you have contacts, of course. And that is the audience you start with, perhaps, or the people that they could promote your content to. But, and I sounds like, you know, ads as well, like Google ads, et cetera. But I think the audience, in terms of the advertising audience, obviously you need to get clear on who you're advertising to and maybe you can look at your existing clients and your existing friends and colleagues and say, hmm, of these people, who do I most enjoy working with? If I taught a course and I could have those perfect people come to me, who would I want, you know? And maybe that's a good start to do that exercise and go, okay, it's gonna be, you know, Bob and Sarah and Jane, those are the people. Now, let me talk to them then, in my mind, you know? But I don't know if this is helpful as the next step. It is helpful, but I think it's the second before the first step. When I will listen to you is, when I was listening to you, my thoughts going around, what is my why? Why I'm doing this? Why should I do this? Good question. Of course I raised Facebook accounts with 50 and 60,000 followers. Maybe I'm tired of this, maybe. So the question is, back to the question, what is the next step? And I answered, yeah, are we going up a hill or going to beach? Yeah, yeah, yeah. Like why does it matter to you? Like, yeah. Yes. Why should I do this? Yeah. That is a really... Why should I do this? I love to help, of course. Yeah, of course. If someone asks me, he gets help, he gets an answer, but I want to be asked. Asked, yeah, I want to be asked, yeah. And the question is the why? To help, of course, that's no problem. But sitting here in my office. Isolation. Yes, isolation, of course. Yeah, yeah, yeah. This was the question I was thinking about, the why, why should I do this? Thank you, I'm so glad we ended up with actually the correct question. And let's do that in a different segment. Yeah, so, but for those of you watching this, at least in terms of the first steps after the why, look at the links below for these blog posts that will help you with the first step. So thank you Fabian for raising this. Thank you very much. Yeah.