 On our farm, up in Causton, we produce a wide variety of fruits and vegetables. We're not afraid of trying new things and eliminating varieties that just aren't going to wow people. And if you know the farmer and you're dealing with the farmer direct, you're actually getting that, you're getting that relationship. I love the consumer and the chef interaction. That's like, that's what keeps me going. That's what I'm passionate about, you know, being able to be at the market and share recipes or, you know, explain something to somebody that they've never seen before. At the end of the day, that connection's real. That connection is important.