 When I first learned about this reason, it all clicked for me. I love to kick this off, because many in our audience are frustrated by it. How has it helped us? How has it protected us as humans? The inner critic, when I asked participants in coaching groups and Unstoppable, what their inner critic is telling them, you're not good enough, don't do this, you're going to fail, give up. Now, where would you find this evolutionarily? You can go back quite a lot of millions of years and you would still see the inner critic particularly in cooperative mammalian species. It's a little bit of a code program that says, if you're facing an equal who is stronger, give up. And that's what we as humans, we're doing now when the inner critic speaks up. It's that piece of software that is still there that makes us roll over and avoid danger.