 Most organisations understand that video is a powerful tool for marketers to convey stories, connect with their audiences and differentiate their brand or service. However, skills gaps and squeezed budgets can mean that video is not being used to its full potential, despite its versatility and accessibility. The British Film Institute's Filmmaking and Video Production course teaches marketers the principles of planning, shooting and editing professional video content. You will be shooting on a smartphone, iPad, DSLR camera or any video device you have at hand and you will learn about lighting, shot types and any other key considerations that you need to know before you set up your shoot. We will also look at basic editing skills and effects using Adobe Premiere Pro and show you how to use the interface and export videos in different specs. In case you're not familiar with them, the BFI is the UK's leading organisation for the moving image. I have been teaching at the BFI for a few years now and I really enjoy doing this because the BFI reaches outside of the film industry, diversifying the appreciation of cinema and giving more people the skillset to create films and video content.