The Rapid Growth Stage is where the organization's past and future collide. As a result of its early growth, the organization is now much larger and becoming much more complex. The company's very success has created the need for a fundamentally different way of managing and operating.
The focus in the Rapid Growth Stage is on scaling operations and building the organizational infrastructure necessary to support growth and complexity. It's no longer enough to simply add more people, money, technology, and space to cope with growth. This means that the organization needs to bring its people, systems, and management capabilities in line with the new demands of the much larger business it has become.
In many ways, the Rapid Growth Stage of a company is the most difficult phase to manage, because it is the time when a company is going through the greatest set of market, people, operational, and organizational changes.