 So check out my Tula bag right here. This is my video blogging bag and we hear the Tula checking out all the latest bags So hello, so who are you? I'm Anne-Stevens and I'm the product manager for Tula We have some really great products here. That's the one I have. That's the one that you have. This is called a DSLR bag What is it called? Yeah, it's a Tula covered DSLR backpack So it's a really nice backpack and it has a camera compartment right here Yeah, the camera compartment This way you can put the 4k cameras and all the stuff for the microphone and the stuff Yes, exactly And you can also take it out so that you can have it as a regular backpack as well So it's and it has this expanding area right here, which I think is cool So if you need more space, you just have it be bigger Yeah So you can have it actually as a travel backpack as well because there is a lot of space that you can travel with it for two Three days. So is this popular? That one? Yes, it's it's one of our best-selling products that we have in the photo Arguably is maybe the best photo camera bag in the world, right? Yes, you agree? I agree. I definitely agree. All the other competitors. They don't have something like that. No, this is really unique This is and it's also very very good quality. It is a 800D Nylon. So it's really strong material It has also a really good AVA base so that you don't scratch your Material when when you use it and you have it what I think is cool is this basically is like a dual laptop I have a thin laptop here, but you can have a tablet. Yeah laptop here. So two two two spaces here for the exactly So you don't have to open it from the top you have access from the side because still is all about easy access easy travel Easy protection, but this this model is already three four years old, right? Yes This is four years old and so still selling really well still selling great. Yeah, I'm hoping I'm not trying to get information, but I'm hoping maybe you're working on the next version But you don't have to say we will see we will see but then you have some new new products. You're launching here This is more for for laptop. Yeah, this is more the laptop So we have here the tool accents and this is really something that we launched now new To the accent comes in the three sizes of backpacks Where do you put the laptop so the laptop here this this compartment is really nice. So if we take it Everything out so you see you have really a lot of space We also working with accent and the inside it's really bright color So that when you come into this of the bag you really see immediately whereas all your accessories So you have here the laptop compartment This one accesses also from the side because it's exactly the same thing We don't want to have people go inside here So you have easy access from here that you don't have to open it You have a place to hold it right here, and you can check it in and put it as a Yeah, it is a 28 liter back pack So you can use it as a travel backpack as well for one or two days to travel What's the name of that series here? It's a tool accent accent accent. Yes, and so that those are new those are new And what's different? Is it the same three or it's different? No, no, so this one goes open like this Or then you have This one here. This is the the mid-size So you're they all have a safe zone, which is very important. So it's a Yeah, what would you put here? Well, I would put in there my Smartphone or my glasses Everything that is valuable for me and that I don't want to have heard you can put a camera here, too You could you put a little digit digital camera You could put in there as well. You have a big space over here So that we a lot of people are traveling with those big headphones, and they don't know where to put it So we have here a quick access pocket where you can put in those big Headphones and then you have here all the bulk again You have your laptop your tablet and all the bulk it here. So truly is sweet. It says Swedish company Yes, you are based where I'm based in Belgium and what is your job? I'm a product manager for our tooler So I'm working with the tool of brands, but we're in Tula wheels the Tula group We also have another brand which is case logic and case logic is doing also laptop cases sleeves So actually it's a big company, right? It is a really big company because of those two. They're selling you're selling millions of bags Yes, we're selling millions of bags and we are really a big company that are We are over 2,000 people working for the company. So if we talk about this one or if you talk about this one It's built for quality making sure it never breaks you have 10 year warranty We have we have actually now we have Two years warranty. Yeah, it's bring it warranty that it's called. It's two years and We have on the rolling. We have an extension like on the Luggage pieces we have a five year guarantee five year and this is a high high quality Travel travel bags. Yeah. Yeah, exactly. So how do you do this quality? What is a what is the secret ingredient from the tool? What do you do to make sure the zippers don't break and What's the secret about that because Chinese bags will just break sometimes yes, but what we do is that so we are working with Internal designers. We are working with our internal engineers Everybody's working for the telegroup and we have our own testing center and within our testing center We have really high test standards That means that all these bags before they come to the market. They are tested, but really really well really strongly It's strongly so on tear on zippers It's going open and up and they tear on the materials and then they pack it fully and then see if the shoulder straps are Comfortable. Yeah, so it's a That that makes that we have high quality and we are sure about our quality because we are testing it all in house Also while it gets manufactured. There's a yes, there's a high What do you call it? quality insurance Quality managers and we have in even with our suppliers. We have people that are there That are looking while it's produced to make sure they don't take shortcuts and don't change the material Exactly so that they are really looking to the specs of all our products and that they are following each and every spec that we are giving Because it's so important to have a zipper that never breaks and it's not easy to do I think I don't know many companies. It's so annoying that when you have a zipper that is Nice back like that and then the zipper is not easy to make a good zipper actually and a good Made to it. It is very light. Yes, it is a very nice material as well and This back. This is also a nylon material nylon canvas material and what we are Using this one is to make a connection between a lot of people are going To their work and then after they're going to the gym, but I don't want that their Things are interfering one with each other. So we have on the back side We have everything what is involved with your professional life Laptop so you have laptop tablet You have all your paperwork and etc. But then when you go out in the evening or you go to your gym You just have here the space to put in your towel All the accessories that you have to get a shower Maybe Just about the badminton racket And then you have here on this on the bottom because you don't want to have your shoes interfering with all the clothing So you put in here your shoes. That's the shoes area. Yeah, so that everything keeps clean How do you how do you wash that space? Is that possible? It is just gonna be smelly Yeah, it is possible so you can take it out. You can't take it completely out But you can make it like this and then with a nice or nice White clothes you can wash it off. I would not say that don't put it in the washing machine But it is nice to just leave it out Just look over here a little bit. So those are the Luggage and These are A little bit expensive because they are very high quality or they are really high quality And I would not say that it is expensive because if we look nice Next to our competition. We are at the same pricing So it's not that we are here with pricing and the competition is to come like samsonite door. Yeah, exactly But I mean you offer something else. It's not just a samsonite. It's something much more advanced, right? We have something really really nice about each of the products We have something unique like for this is our carry-on and the carry-on has a really unique feature And we call it the compression Board You pick everything so you take this out you pack all your clothes and then you have a pile like this and normally You have to close it and then sit on your head. Yeah, so with this one you don't have to do that So you put here And then you compress everything down and you have enough space and you can close it really easy So this compression board we have a pattern on it. So it's it's for too long. That's really cool Is it the same in the other ones? No, we only have this in the carry-on carry on. Yeah And so it's in really nice material again and yeah 800D Nile and it's the limit for all the airplanes Yes, it's a no for all of them. So it's a carry-on. Yeah, and it has a Because I've had even some samsonites where it just break the rollers. So what is the technology from this? So if there is any problem with our wheels, we can have spare parts and then we can just replace the wheels But again special high quality ones. Yes. It's our own design. We just our own designers Made it all the same technology on these over there. Yes. Yes, and and and these are we looking at right here What kind of market is this? So here we have There's also laptops and oh, yeah, this are two laptop case laptop backpacks So we have a 30 liter and a 23 liter It's only to store your laptop and some other accessories and belongings, but this one is really special This is what we call the travel backpack. So you have in front. You have like with all the backpacks You have your Accessories that you can store in the front, but then in the back you see here you can open it With a clock It's closest with a nice. Yeah, it's it's magnet. Yeah, so it's really nice And as I said it is a travel backpack So you have a packing queue where you put in all your clothing and then when you come to your place You just take out your packing to put it in the hotel and then you have a nice backpack to go to your meeting So you don't have to separate things your separate things And also when you go through the customs not to Open it completely because that would be a hassle. You just have a site opening take out your laptop And then you have it all nice. That's cool. How old is that one? This one is launched in January in 18. So it's it's where you it's coming 17 excuse me. Ah, this this this is from January And that's cool I'm sure you have many products coming in the future, right? Yes, people should just check out the tool it and to the dot-com But we're all the designers and all the engineers that make this stuff. Yeah, are you one of them? No, I'm product manager. So I'm not a designer kind of yeah So the designers are working from out of Hillestorps, Sweden and out of us in Colorado and us So we're in Sweden. What do you say Hillestorps? Is that near Copenhagen or is it in other side of Sweden? No, no, it's It's around so you go from Copenhagen to Melmo And then you have a drive for three hours to go to North North. Okay after after Yeah, I've got a good talk. Yeah. All right, cool. So there it is and when was it started to the How this to the tool is taller than 42 1942 in Sweden in Sweden. So they were making bags for the for the war They were not making they did not start to making bags and 42 they are known we did first the roof racks We did the bike carriers the bike Track so it's not known about the bags the bags. We only started with Tula in 2010 And as the father and we have already all this Still around about yes, it's still around. Yeah, so there was this founder. He's still there and he's got your famous guy in Sweden, right? Yes, all right, cool Thanks