 So today T what we're going to do is we're going to set up a custom conversion and what I'm going to do here is kind of just explain to you what what exactly one is and another reason why most real estate agents but just business owners in general don't succeed in their ads. This is a huge reason why they don't they don't succeed with their with their ads. Yesterday we kind of talked about the importance of custom audiences. That's one huge reason why people don't don't succeed, because they're not building these custom audiences. But this is another this is this is a second reason why most don't don't succeed. So as you scroll down, let's see if we can find an ad that's an ad there but that's for from more of a brand and a big bear company. Let's see if we can find from an individual like a coach or a consultant or something like that. So keep scrolling down. That's another another brand. I'm looking for like a, like a, like a Tim fairy, like a, like Anthony Robbins type of like an individual. Let's see if we can find one. That's like a fast hey that now this will work that will actually work that will work because right here I know for for a fact that they're now open virtual whole selling master class so what they're doing. This is a perfect example. What they're doing is their, their, their whole objective is to get people to the to the master class. So the way I'm going to kind of explain this custom conversion it's going to start with a question I'm going to question, I'm going to question you. As we run ads, as we run ads, and here's the ad. What's the what's the most important objective. So the most important objective is to get them to click for more information and then to opt in. I think those are the two most. Okay, so those are two different things. So is it to click, is it to click or is it to get them to opt in. You're not capturing their information so to opt in. Yes. Okay, so most good, good answer. Most what's what it would have stopped on your first on your first statement, you said the objective is to get them to click. Most would stop right there. Right. And if it was a video, most would have said, well the objective is to get thousands of people in my area to see this video. Right, that's a different objective. So someone that's that's putting out a video and they're they're trying to get thousands of people to see it. That's a very specific objective that's a video view ad for example, when you run video views and we're going to go into the ads manager and I'm going to show you. When you run video views, most will run video views because it's a video they're thinking hey let's get thousands of people to see it and we're, and if we can get thousands of people in this local area to see it. We're going to we're going to win. But when you come in and you set up the ad and you go video views. Facebook's going to give you exactly what you're asking for. So you asked for 15,000 views you didn't ask for any options. Right, there goes your views and what does that do for you nothing. Exactly. I don't do nothing so therefore you have an agent saying hey my ads didn't work. I got thousands of people to see it but I didn't get no leads. Because again, you didn't do what we're about to do. And so now that's one video views. A second person would say well David yeah that the objective is to get them to to read the ad and to click. Okay cool go ahead and click go ahead and click click learn more. So if that was the objective or objective is to get them to see the ad and get them to click. Okay cool. Facebook's going to give you exactly that Facebook's going to give you thousands of people who clicked. But that's all they did. They didn't opt in. Right, they didn't opt in. So a custom conversion is based on an opt in it's based on the fact that we are running this ad with the sole objective to get people to opt in bottom line. That's it. Right. The page has to be so simple and just have this one. Not that that not that it goes deeper than that it goes deeper than that. So as I'm teaching these landing pages. It's all about two pages. It's all about the landing page and the thank you page. So for us for for for for us to say that that to get them to opt in is the most important objective. And the answer if that's our objective to get them to opt in. Okay, well then opt in. Come right here. Scroll down. Let's use this guy as an example put put put a bogus email just put put put a bogus email at Gmail. Yeah. And then okay so we got to the we got to the landing page. We click. We come to the thank you page. So as this processes, which this is. We've never seen something like this where just most people some people would have left already. Quick, quick. That's much time. That's way too much time. But here's the deal. This is the thank you page. Okay, so his objective running this ad was to get people to this page, you can only get to this page if you opted in. So what we must do is we must take the link at the top and create a custom conversion and let Facebook know it's a custom audience which is what we did yesterday, we set up a custom audience around the thank you page seller guide leads. Yes, that's a custom audience, but what we're going to do today is set up a custom conversion, letting Facebook know that this is the most important page. So this guy right here. This real estate wholesaler guy I'll give him the benefit of the doubt. And all and all assume that that he did what he's supposed to do which what he would have done is he would have took that link at the top. That right there is the link that right there is the custom conversion. Actually, I think it goes all the way up to setup. I think yeah, yeah, yeah, it was only to set up. So that would be the full link to things. So one, it's a custom audience. So he knows that you're here. Now on his next ad, he'll exclude you. So you should not see any more ads from this guy. Got it put in a bogus email so so you may you may, but, but typically that that's how it works. This guy now has you in a custom audience of leads. And therefore now he'll always exclude you from seeing future ads because you've already opted in. So number one, he set up in a custom audience leads and then number two, he took that link and told Facebook, here's the custom conversion. Find me people that are likely to get to a page like this. Find me people who are likely to opt in. When Facebook's running your ads, they're not just running it to everybody. Their intelligence is so freaking on point where they know who clicks on shit and who doesn't like they know so they know to show if this is what you're looking for conversion, custom conversion lead, often they know the type of people out there that are likely to do that. That's who they end up showing your ads to even more are people who are actually, you know, clicking on stuff. So, so now so that that's that's a custom conversion that thank you page. So now let's go over to, let's go over to Cartra we're going to grab our thank you page link. So let's go to pages and let's scroll down and let's just grab our lead one. So just click the three dots get coder link. And all we're going to do is just copy everything except for the www and the HTTPS so just copy the link the domain. Sorry, it's so slow. Wi-Fi is so slow. It's all good. Okay, here we go here. Yes, so now that we have that link, what we're going to do now is come over here click the three lines to the left and we're going to go to events manager. So the custom conversion will just there's a few different buttons will be clicking on. But yeah, let's let's, yeah, let's go through it and these are new updates with Facebook and because of the whole Apple thing so there's a few things that a few buttons we got to click on that you'd never had to do before so I'm glad I'm teaching you the updated version of all this stuff. Manager. So as we click on events manager, the events manager is where your pixel is that, but it's also where you can get to your custom conversions. So, as we come over here, we're going to hover over the blue triangle to the left. So that little blue triangle. And then you'll see custom conversions. So let's hover over that, that blue triangle to the left. And then custom conversions. Okay, cool. So these are your custom conversions. So, and I don't know if you have this specific page. Actually, you don't have a bookmark. I think I know you have something bookmark you did we did bookmark custom conversions. But as we set it up, I'm going to I'm going to have you read bookmark it check your bookmarks real quick for me please. The Facebook one. So you have under custom conversions, and I'm going to have you custom conversions so go ahead and go to right click that custom conversion and just delete it. We're going to we're going to read bookmark it. Okay. Yeah, so delete that one. Okay, cool. Okay, awesome and now click the blue button. So again, the custom conversion is all about the thank you page this could be an open house this could be a listing. This could be anything agent agent attraction it's all about two pages the landing page, the thank you page, the thank you page is your custom conversion. So here, what we're going to do is we're going to give it a name at the top. And the name at the top is exactly what we name the custom audience. What do we name the custom audience seller guide leads. The thank you page. Right, that's the custom audience. So we also name the same the custom conversion you can name it the same as well. Seller guide leads. So now you're going to leave that as is the green dot states, and then down you're going to click on select your own category. So select your own world. No the blue select your own category. So click on that and then hit the drop down recommended. And then over here. These are all the different forms of a custom conversion so when we're online Macy's calm freaking whatever like you're on any website. These are all the most important objectives that most businesses are trying to achieve, which is, which is getting getting to my to marry to Macy's to click on that red handbag and add her payment info. This is a hardcore marketing objective that the Macy's that the executives at Macy's freaking mastermind on right, getting her to add her credit card info. And all these other ones, all these other ones donate initiate checkout getting her to click on that red bag and initiate the checkout even have schedule in here. Yes. Running ads to get people to schedule an appointment. That is so look on the schedule one on the schedule one. Let's talk about that real quick on the schedule one. What would we be doing we'd be running an ad to get people to schedule an appointment now even though putting out a seller guide. They opt in they go to the landing page they opt in they come to the thank you page. It's us on video saying hey schedule schedule a call. Yes, we're trying to get them to schedule a call on the thank you page of a seller guide for example on an open house funnel, a listing funnel. Yes on the thank you page yes we're trying to get them to schedule a call. But that really wasn't our main objective. Our main objective was to get them to just simply download it. But in this case, if I was going for schedule. That's the main objective. I'm even talking about that in my ad. Hey guys, I'd love to talk to you. Click the button it'll take you straight to my page. And on the page to that's the real real objective so here here's what here's what would happen on that one. Let's say you're running an ad and that's that's what we're talking about in the ad is let's let's get on the phone I'd love to talk to you. They click the ad. They come over to a landing page where they where they click a button. Once they click the button, your calendar pops up. They're no real opt in just yet they're not often into anything they're coming to your landing page to schedule the call. So they click a button, your calendar opens up. They put Monday at 5pm. They then land on your call confirm page. The call confirm page is the custom conversion. So we would take that link to the call to the call confirm page we take that link and put it over here. The confirm page is that is is the in this case. Thank you page. Yes. Yes, there you go now you're learning. Yes. And that's when we would come over here and we would optimize it for schedule, because that's what we're trying to do we're trying to get people to schedule the call. Right, so, so the way the way we're the way I'm kind of teaching you here is kind of just to be. Yes, of course I'd love to go straight for an appointment. And in any business if you're in the client services business and your, your, your whole thing is getting people on the phone. Yes, for sure we'd love to go straight to that, but the non aggressive approach to all this is to offer them something first for free. Give them something for free, give them something that they can download for free let them jump into your not sell their first. Right. That's, that's the whole approach with the seller guide is, let me give you this for free and then you come into my world. And then if I can get you to fall in love with me, you'll eventually schedule a call. That's right. So that's kind of the whole non aggressive non non, or it's the, it's the indirect approach. You know it's not so hardcore aggressive. So in this case we're going lead we're going lead straight lead. So unlead, and then you're going to simply paste in that link right there. It will let me see if you can yes if you can paste it if not just, if not just type it in s3 decree.com art. What was it s3 decree. info forward slash. Yeah, just look at it. It's simple you can just type it in if anything. s3.info schedule call now. Yes. So, yes, perfect so we'll type that in there, and then we named it at the top, and then we'll hit create. So that's the link right there that's the most important page that we're trying to get people to with these ads that's where we're telling Facebook and everything else I did was good. Yeah, everything else is good so perfect. We're going to get this this here that we got to we got to update this so number one in business manager go to the settings to assign the custom conversion to your business at account. So we're going to click on that. And then we're going to go to custom conversions which are already in, and then you're going to add assets. So right at the top to the middle, add assets, and you'll see your ad account right there so go ahead and click that circle, and then add. That's done. Okay, cool. Now it's done. And so now go back to the events manager tab. You have open there at the top events manager, the tab. Oh, number two, go to web configurations. And so now all we're going to do is just simply match the custom conversion with the with the word custom conversion so click on that. Click right there, and then manage events. And then edit. And then so now over here you're going to click on that green ad event in the top right. And then over here, all we're going to do in the first drop down is is go hit the drop down and go custom conversion. And over here we'll see to the right, hit that drop down, you'll see your custom conversion. Yeah, so click on that. Apply. And then click on yes. And that's it. So now here's here's the flow now here's how here's how it works and again, going back to why other ads don't convert is because they never do any of this and then, and then, yeah, they never do any of this. Hit the three lines. Go to as manager and we'll end it right here. Go to as manager. And then. So let me show you where, where this now all takes place. So now as we go in and again most will just come in here they'll click the green button, and they'll run and add without doing any of that stuff we've done T like imagine all the stuff we've done on these last few calls. Like we set up a lot of stuff like we integrated our domain. We integrated our domain, we freaking set up custom audiences we put the pixel on these pages we customize these links on all these damn pages. We set up the custom conversion. Like, like without any of that like. So most people bypass all of that and they come straight here, click the green button and claim they're running an ad. It's like, dude, my God, like you kidding me like you're blowing money like what do you mean you're running an ad. Yeah, so I hear it all the time. Yeah, hit the green button. So as we come in now now that we have all that set up as we come in and we run our next ad. Our objective is conversions. So, right here, right there. So, so again back to what I was saying earlier, is that if you put out a video. Most people would come over here and go video views. Because because they're thinking let's get thousands of people to see it. But but but that's that's that's exactly what you're going to get is just is just views a no clicks a no opt-ins a no nothing you're getting just 50,000 views which ain't you can't cash that. Right so like burning money. Burning your your marketing budget. And then and then the other one that you said which was to get people to click. If that's the objective. Okay, cool. So I got an ad. My whole objective is to get them to click and go over to my page. That's traffic. So if I was running traffic, right there in the middle. That would be that objective now now there is there is benefits to that because look, if I went traffic, if I went traffic, and my whole objective was to run an ad and get them to click and come over to the landing page. Yes, that's all I'm asking for is the traffic to click. That's what click is traffic. If that's all I'm asking for there is some benefit out of that because what would happen. So if I click, they would come over to my landing page and they're pixel. Yeah. So at least I'll be able to pixel them at least I set up the page as a custom audience. So if I did that you'll see all that all that data on the back and all the analytics. Well, well not just the analytics but the fact that you have these audiences. So if I click and I go to your web page. That's a custom audience. I was just running traffic and that was my objective to get you to click. Okay, you click like for example yesterday you clicked on Macy's you clicked. You're now in their custom audience. They don't got to look at analytics or anything like that no you're in their custom audience they set up a custom audience you click and you're like you landed in their custom audience. So now you didn't have to run other ads to me. Yeah, so now they'll be able to run other ads to you and all I did here was run traffic. So the next ad you'd want they'd want to run is conversions because conversions is what we're trying to do is get a sell or get a lead. So yeah, if you have extra money then yeah playing around with these other ones, just to create the audiences could be beneficial. I would run traffic just to create the audience I would run video views, just to create the custom audience. Like, if I have extra money but but in this case, like we're, we're, we're putting all our money in so we got to we got to make sure it's going to the right place so it's conversions. So now as we click on conversion you click continue. As we go through the setup, and we won't go through the whole setup now but I'm going to show you where this custom conversion is at. As we go into the setup. There's three steps, and you can see into the top left. Those are your three steps your three levels in step number one which is new conversions campaign you said to the top left. There are three levels right here we're in level one. This is level one. This is the campaign level to what do you see in level two. New conversions. In the number three the ad. So these are the three steps. The top one campaign this will we come in and we always have to go special ad category hit the drop down go housing. You always have to go housing in that category so hit the cap to the right no to the right the drop down categories. Special categories right here right there yeah category special ad category so hit that drop down. You always have to go housing. So if you're in any of these other you have to click and make sure that you comply here. So housing that right there is step one that's the campaign is making sure that you choose that hit next the blue button to the bottom right click on next. Now we go to the ad set level. The ad set level is where you budget it's where you choose the targeting it's where you choose the place. But then here is where you also tell Facebook about the custom conversion, and that's the conversion event so click inside that conversion event box. Okay, and you'll see scroll down you got to look for it you'll see your custom conversion. So where is your custom conversion. There's your custom conversion. Now we're telling Facebook here at the ad set level. We're telling them, you know, the most important page. That's the most important page. That's what we're ultimately trying to get them to that page. And then as we go to the third step, which is the ad. That's where we add the learn more button. And that's where we tell Facebook about the landing page, we tell him hey when they click learn more, they're going to the landing page. That's where we tell Facebook is on the third step. Okay, so we'll stop right there though because I don't I don't want to take more time but but that's, that's the custom conversion so again anyone looking to capture leads anyone looking to make cells. There's a time that's never set up. And then they wonder why it didn't work, you know. Now when I clicked on seller guy leads, and I went next was that all that I needed to do on the new no no no no no no no there's a lot more. Well we won't get into that right now but no there was a ton that you bypassed. Yeah, we'll get that when we go when we actually set up an ad will go step by step but no there's a ton that we did that you didn't do. Okay, so, but I just wanted to show you here, the where that's at where the custom conversion is that it's on that ad set level. So that's where we would put it. Okay, so. So that's it so so today was just simply setting up your custom conversion and then, and then we'll chat we'll chat hopefully we chat next week and we got to, there's still a ton that we got to do on the Carter site. You got to edit these pages you got to set up the email sequences all these emails that go out after they download the seller guide. You were saying the calendar. Do I not publish this don't publish. Yeah, you can close this you don't need it just yeah just just going to hit the trash can right there at the top in the middle. There's a little trash can right above above the word setup area. Yes, delete ad. Yeah, so any questions on that to you. Oh no that was amazing it gave me a visual so that's that where we were is where I'll be running them on a regular basis like that's where I'll spend most of my time right. Well yeah running conversion ads to to with with your custom conversion setup yeah that that's that's it right there. But there's there's other that we got to add as we set up this ad and we'll get into that in our future calls. Awesome. So pre schedule our calls for next week that's my homework then. Yes, yes. So knock that out and have a blessed weekend and we'll chat then message me for me. You to you to take care. Thank you. Bye bye.