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Becoming Leonardo: How Great Designers Think

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Published on Jul 2, 2014

How do great designers think? Imagine if you could crawl inside the minds of great designers to see what makes them tick: how they go about solving difficult problems, how they deal with adversity, and how they ultimately pull it all together to create successful design. What would you see?

Author and designer William Lidwell discusses his research exploring the top 10 defining heuristics—the cognitive strategies used to make decisions and solve problems—employed by great architects, designers, engineers, and innovators that enable them to achieve breakthrough design.

These heuristics turn out to be as counterintuitive as they are compelling, and contradict much of the prevailing wisdom of design thinking and user-centered design. By understanding, practicing, and ultimately mastering these heuristics, you will be on your way to becoming a modern-day Leonardo.

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