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Rob Ciampa and Jonathan Kranz Debate the Challenges of Contemporary Marketing

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Published on Apr 21, 2012

http://www.ciampa.com Sales and marketing executive Rob Ciampa meets up with Jonathan Kranz to discuss and debate the contemporary marketing industry. During this very opinionated dialogue, they examine the challenges of being contemporary marketers including: hiring, technology, analytics, contemporary culture. Rob Ciampa and Jonathan Kranz compare and contrast their views on blogging (and other types of social media) as well as marketing automation tools such as Eloqua, Silverpop, and Marketo. Jonathan Kranz is a principal at Kranz Communications in Boston. He is also the author of "Writing Copy for Dummies." The video was taken at the Cambridge Innovation Center in Kendall Square, Cambridge, MA

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