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Text marketing is a form of marketing based on text messaging, the 160-character messages first made popular by teens. Text marketing is the closest thing that small business owners have to a guaranteed read for their marketing messages. Still a relatively spam-free marketing zone, it is the most consistent method of communication that people are tied to 24 hours a day, 7 days a week.
In addition to being the most direct and personal form of business to customer communication available, it's CHEAP! Texts cost mere pennies, and the return on investment is simple to track!
Before beginning your own text marketing campaign, small business owners need to establish three vital essentials: an outstanding offer, the right technology, and (most importantly)... your customers' trust.
People consider their mobile phone numbers as a very personal means of communication, much more valuable than their email addresses. They are, then, more selective about who they entrust their mobile phone number to. So, how do you as a business owner, persuade customers and prospects to provide you with their mobile phone numbers? It basically comes down to the right offer. Providing them with something they will value in exchange for the number.
Once a customer trusts you suffiently to provide you with their mobile phone number, it is then your job to work hard to keep earning that trust.
Why? Because if a customer requests that you stop sending messages, businesses are required by law to do just that.
How does a business continue to keep customers happy enough to stay subscribed to their mobile list? By making sure that their customer base remains happy with their marketing. To do that, there are a few simple text marketing rules of thumb to follow:
1. Don't text too much. No more than one offer per week at the absolute most.
2. Make sure you are sending genuinely good offers that will appeal to your customer base.
What's a genuinely good offer? This obviously means different offers for different business types.
For example, restaurants might add a sticker to their menu saying: 'Text "pizza" to 312-651-6865 for 50% off your bill!" As soon as the customer sends the text, they receive a text back saying "Show this message to your server for 50% off!"
How does that help the average restaurant owner? Easy! The next time you want to promote a new menu item or are having a slow night, you now have several hundred customers to text and notify of the new item or last minute special. This is the best kind of advertising, as these are people who are familiar with your establishment and have already purchased from you.
Any type of establishment can utilize text marketing in the same way. Hair salons, for example, can display signs on each of the mirrors that says 'text DEMO to (507) 322-3761 for 50% off your next hair cut.' As soon as the customer sends the text, they are subscribed to your text marketing list. On your next slow day, just shoot a text to all of your customers saying, '50% off your next hair cut to anyone who shows this text message in the next 3 hours.'
Realtors and car dealerships can also make good use of text marketing campaigns. Most realtors, for example, have properties that they need to move quickly. How many people would be interested in being notified as soon as your next rental or new listing is available on the market? Or would like to instantly send a text for more details about a property?
The list of ways that text marketing can be implemented is endless. Keep in mind:
- 95% of text messages are opened and read within five minutes of receipt.
- Building a text marketing list is easier than building an email list.
Email is over-used. Most marketing emails are either not opened or go directly to spam. (This is not to say that businesses should ignore email campaigns. - They still have their place in an overall marketing strategy).
- Unique mobile auto-responders can be set up to instantly engage your customers.
Try the Mobile Marketing Unlimited text marketing service free with no strings attached. All features available in the standard text marketing service are available during the trial.