 We are so excited to introduce the new iPhones. This year we are releasing three new models. Yeah, same as last year? The new iPhones are called the iPhone XS and the iPhone XS Plus. Max! It's Max! We innovate. Design-wise it is the most beautiful phone we have ever created. I just added a gold color. That's all. Every detail has been reimagined to be the same thing. And for the first time... Sorry, someone's calling me. The new iPhone XS is a real knockoff, eh? Hey, Tim, where's my raise? My wife's been heckling me about a new pair of boots, you know? What's happening? What's the charisma? The medication. Is this the new drug in the market? Alright, let's give it a pop! And the new iPhone XS is very... So how to describe the new iPhone XS Max? Bigger screen, bigger battery life, bigger budget, bigger display, which means bigger cracks, which means bigger regrets. To the Max. This year, everything leaked to XS before. Hello, I am the head of secrecy at Apple. Nothing has leaked online. Let me check my Samsung phone and see. Oh no, Tim, I'm so sorry. What is that Samsung phone doing here? No, no, no, no, this is my work phone. It's for important stuff. My iPhone is with my children. Don't worry. The iPhone XS Max starts at $1,099. And this is the detergent I'm using to wash your brains, by the way. Works. We are also introducing a third iPhone model. It's called... The iPhone? No, but $789? Shut up! Even in the afterlife, you're annoying. I don't get the point on the iPhone XR. Well, we want to make it affordable for everybody at only $749. That's still expensive. Yeah, I don't know what affordable means. We are taking a huge step forward. Tim, Tim, you're out of the frame. Go back to the past. Sounds like us.