A Game Designer's View of Gamification by Richard Bartle, Visiting Professor at the University of Essex
Imagine you're a novelist who has developed a way to write better fiction. Now suppose that journalists have adopted it for writing better factual stories; you might be moderately surprised to learn that it works. This is my situation with Gamification: I developed a method for designing better games that seems to work for purposes expressly not games. In this talk, I discuss how and why it is that a game design tool can be applied successfully to Gamification theory, hopefully giving some insight into the game designer's mind in the process.