 please sit down. This is the coolest project of Wikimedia chapters for 2017. Okay, this is better. This is the coolest project for Wikimedia chapter for 2017. We want to present the coolest project done in order to inspire you. Our goal is to give you ideas that you can do in other countries and see what other chapters are doing. So first disclaimer, this is not all a chapter's project. This is not even all the chapters. These are only the projects that some of the chapters sent to us, the chapter who answered our question here, and we consider to be cool and low budget. So to emphasize, only some of the project sent to us either from the chapters or by you for our Facebook request, considered to be cool and low budget. So first of all, cool. What is cool? Cool is a big word. That's much better. So what makes a cool project? We have two definitions which we are using. First, definition by Vojtec. It must be new, brave, cost efficient and fun to talk about. And I always like the definition of Claudia Gerard from Austria. It must motivate existing volunteers, inspire newcomers, partners and create added value for our project and foster collaboration in the movement. And I wish to add, also, outside the movement. Our program for today, first we'll present the coolest project done. Then the panel will choose, have chosen the finalists. We have the panel. We're going to discuss communication, the effects of coolest projects on the communication of the movement and how advice versa. And then we'll see the finalists and we'll choose the coolest project. How the project is chosen. The chapters chose their own coolest project and sent to us. The panel chose the finalist and the audience here will choose the winner. We are going to have a jury that will decide who gets the most votes. The jury is also chosen by the panel. Okay. I've been doing this lecture for five years now. Every year it is a new and different lecture because every year we have new and different projects. Every year I used to have one of my projects as coolest projects because they're really cool. This year I do not. And for a minute, half a minute, I will explain why. This is like a personal note. This is our lecture last year. Daria was with me and you see the jury from last year. I don't remember doing it at all. I must have been there because I'm in the picture. I think I'm in the picture. But I completely don't remember it. So my personal project this year, which is not a Wikimedia project, but a little bit cool is as follows. The reason I don't remember this last year's lecture is because a week after the lecture I was diagnosed with a brain tumor. That's a picture on the right. And two weeks later, they took it out, which is exactly one year ago from today. Thank you. Both pictures are now in commons, CC by SA license, and in the Hebrew Wikipedia chapter. Well, at least something good came out of that. One of the odd side effects. You know the Turing test, which is supposed to detect artificial intelligence. When you go into Wikipedia and you forget your password, you have to do a captcha, put in the letters. I cannot see that anymore. So whenever I forget my password, I need a friend to come over and get me into Wikipedia. Usually it's Daria. Thank you. That's an odd side effect. So let's continue with the order of business for today. The coolest project for 2017. These are projects done after 1st January 2016 and not before that. So let's start. I'm going to start with editor tons. We have two of those. The first one is from Hungary. This is an international competition, international editor-ton. You see the countries participating, seven countries. And it was several months in different dates in various countries. This is done to celebrate the 60th anniversary of the Hungarian Revolution of 1956. It is a writing competition in order to improve of the articles in different languages about this revolution. It was also a GLAM project. One of the largest libraries in Hungary joined the project and held a 12 hours open editor ton. And also the University of Seged participated with the library. This project helped propagate the vision of the movement to this GLAM institution and later other GLAM institution wanted to do similar project and similar cooperation with Wikipedia. So this really helped Wikipedia Hungary to share the review and get more GLAM projects. The results are very impressive. Sorry. You see over 200 new articles, 11 written, 11 articles expanded, 50 participants from seven countries. These are very high numbers. Okay. Our next project also an article writing competition. This one is from Bangladesh, done by Wikipedia Bangladesh. And a writing competition is part of the International Mother Language Day. It took place in February to March 2017. And many subjects, the articles were written on many different subjects. The results are pretty impressive. 300 new articles, 200 of them are quality articles. This means 70% new articles in a competition. This is as far as I know the highest percentage of new articles that become featured articles, which is very cool. This project was published through the Wikipedia Bangladesh website, social media, online news portals and mailing lists. So that's the communication means that they use. Our next project is done by the translation task force, medical translation task force. Sorry. You see the motto here. Language shouldn't be a barrier for health information. This project had actually five parts. The first part was getting the list of essential medicine released from the World Health Organization under CC by SA license. The next stage is to bring this list to a featured list status in English Wikipedia. Then all 414 articles in English Wikipedia were updated. So they are up to date. And the last part was to translate these individual articles to many languages and also to key weeks. One of the languages that the translation was done into was ODEA, speaking by more than 30 million people. And this is the only information in the Internet regarding those medicines. So people of those 30 million people who does not speak English, which is a very high percentage, have access to this information for the first time. Again, very cool. This project helped to develop the movement relationship with the World Health Organization. And it was done in collaboration with the University of California in San Francisco. The project was published through social media and medical mailing lists. The tip that we got from the people doing this project is quite important. The key to translation is not to translate the entire article, but have the original article updated, just the lead information, the top 1500 to 1000 word. And when this part of the article is very good, you can translate that bit. You don't have to do the whole thing, but that's the best way to get information to people who have no such information in the Internet. Our next project is an outreach project done by Wikimedia Belgium, one of two projects that we are presenting today by Belgium, which means Belgium is a cool country. And the project is sharing is caring. You see this. This is a picture of the project. It is actually a seminar held for cultural institution in order to convince them why it is important to work with the Wikimedia movement. This keeps jumping. The idea is to change the mindset, to change the point of view of this glam institution and to bring the movement ideals into the way of operation. Because usually glam operation wants to keep all the information to themselves and not share it. And we want them to understand that sharing as the project name is caring. Sharing is actually the goal of this institution. And of course, it helps us bringing this knowledge to other people through these glam collaborations. So after we have changed the mindset of this institution, we'll go to glam projects. So now you can hear me. Our first project, the Museum of Veterinarian Anatomy from Brazil, like this. Now, basically, they re-licensed a lot of other collection and uploaded it to Commons. Now, these are very unique pictures. First, they're very high quality. Second, they're in veterinarian anatomy. So they're really hard to come by elsewhere. Actually, one of the slides we had was a picture of a dried up dead goat. And I vetoed it because it was really, really gross. But if you're really looking for a picture of a dead goat, it's in the project so you can look it up. And it was very, very successful. It draw a lot of media attention. A lot of the people wanted to hear more about glam projects so much so that they actually are making a video to be presented in the museum itself about glam. Because people couldn't hear enough about glam. So they really, really, just starting. They also shared it not just with the museum, but with the department in the university. And that's just really just the beginning. Our next project is from Switzerland, Swiss Archive Day. They basically did a weekend where they opened up a lot of archives all over the country. It got a lot of media coverage, a lot of attention. A lot of people came and saw materials that were never seen by people because they were closed up and under lock and key. This project is really nice on a few, a few aspects. First, a lot of people got a chance to see materials that are usually not in the public eye. Things that were closed and the archive finally opened them up. So that's really, really nice. Basically, they draw attention to the purposes of the movement, open access, free knowledge. If anybody didn't know those terms until then, they do now. And that's a very impressive result. Basically, they did editathons all over the country. As editathons go, they were really, really successful. They wrote a lot of new articles, hundreds of pictures were uploaded, and these are pictures that are rare and never before seen. So these are really good results. Also, three linguistic groups were participated. Now, the last aspect I want to talk about is that they also created a lot of new GLAM projects. Basically, every archivist now wants to be part of GLAM. So they really just started with one weekend. They were showing the archivists and curators how to edit Wikipedia, how to start their own GLAM projects. And a lot of these archives decided they wanted to join in. It was advertised in many channels, the press, social media mating lists. It had a lot of impact and success. And it really changed the mindset of both archivists, curators, and the general public. Our next project is from Italy, Paolo Monti on Open Street Map. Paolo Monti was one of Italy's most important photographers, mostly took pictures of architectural structures such as this. They released through a collaboration with the information and culture in the European library. They released his entire collection to Commons. It's 16,900 pictures. That's a lot. That's very impressive. I can basically just stop now. I don't have to continue. But they actually did do more. We always talk about open access and free knowledge. But what we're really talking about usually is come and share with our Wiki projects. Wikipedia, Wiki Commons, the usual Wikis we know. But if a person is walking down the street and he sees this house, he's not going to start looking now in Commons. You can't also geographic the locations in Commons. So the information is really not all that accessible and useful for people. It takes some amount of courage to say, okay, we need to find a new way to bring the information to the people when they need it, how they need it with apps and their phones. So that's what they, that's why they did. They put all the pictures also on open street map. More than 8,000 were already geographed there, geo-referenced there. And now people can just wander around the streets and look at pictures of Paolo Monti. And that's very cool. We switch. Our next project is from Israel. The collaboration with the Israel news company, one of two news companies in Israel. This is a continuation I would sell for another project was presented, another cool project was presented a few years ago, where the reporters and presenters of the news channel wrote articles and then they showed it as an items in the news, how they wrote the articles, what did they feel about it. And this project was very successful. So the news company wanted to do another project with Wikipedia. And they released under CC by SA 30 videos, which they actually edited from a lot of footage that they had. This is the first time, as far as we know, that professional edited videos updated or uploaded to commons. Usually we have non-professional videos done by Wikipedia or historical videos, but not edited, updated videos. These videos include aerial photos, news photos, things that usually we don't get. It's important to note that this was a big thing by the company, because the company actually sells these videos to people who want to buy them for hundreds and thousands of dollars. So they gave us about three million dollars worth of footage released on CC by SA. These footage are sold, here they are combined and edited, but they are also sold separately for tens of thousands of dollars, therefore it's very valuable. Israel, this news company is the largest and most influential company in Israel. And they even, like this project, they want to continue collaboration with Wikimedia Israel. I won't, oh, we just said it. I want to give you an example of two of the videos. This is the video, for example, of Jerusalem. Okay, Daria, I need your help. Oh, there it is. It shows how the city looks like much more than we can see in static videos. You can see the people, you can get the feel of the city. Think about the current article, which if it doesn't have the video, what kind of things you would see in it, and how much it would be improved. It is improved once the video is in it. Okay. I'll show you, these videos are not only of Israel, but also of historical event, such as the designing of the peace treaty between Israel and Jordan, and also of places around the world. I'll show you another example. This one is from Japan, giving you the feel of what Japan looks like. This is something you cannot see from static images. And as you can see, it's very high quality. Okay, our next category of project is cultural and language preservation, which is, in my opinion, by definition, cool. All cultural heritage preservation projects are cool. This one is from Bangladesh, a photography competition, such as WLM. One of two projects will present here today. Here we can see the winning photo from the competition. This is the first place, the second place, the third place. My personal favorite is the fifth place, this one. This was the first time Wikilev's monument competition took place in Bangladesh. And it's particularly cool because of the 452 archaeological sites in Bangladesh, 350 were photographs, again very high percentage for just one year of competition. It was also important because the competition created partnership with the archaeological department of Bangladesh and Bangladesh National Museum. And it enthused them, this big important institution so much, the museum decided to share its collection on Wikipedia. The tip that we received from Wikimedia Bangladesh, there are numbers. It was also especially unique because once the photographer reached its archaeological site, they found out that some of these sites were destroyed due to dilapidation, which means these are the last pictures that can be taken off these sites before they disappear. So that's the only way to preserve these sites. The tip that we received from them is it's important to have partnership with relevant government agencies which may result in future projects and increase the output. Our next project is very similar to WLM, Wikilev's public spaces from Belgium, which is also particularly cool this year. This is an image of the Atomium, one of the most important modern buildings in Belgium. As you can see it is censored because there was no freedom of panorama in Belgium. So you cannot take the picture without the architects wavering his copyrights or releasing the copyrights. Or we need to wait 70 years from the architect's death in which case he's alive, which means we would have to wait many more years, more than 70. What's unique about the project is that something changed in Belgium on the 15th of July 2016. The lot changed and there is freedom of panorama, which means you can take pictures like this and now we can really see what the building is like. This is a national icon in Belgium and nobody could take pictures of it before that date. So what's particularly cool about the competition is that they use this change of law and then the same day that the law came into force, they did a competition taking pictures of many buildings. 262 images were uploaded. 262 may not seem like a large number, but think about it. A few hours before that only zero pictures could have been taken. So if I do my mask correctly, 262 divided by zero is an infinite increase in percentage, which makes it particularly cool. OK. Our next project is from Spain, Wiki takes La Manchella. Think knights in shining armor storming a castle with their swords and shields and trying to take the castle on. Well, this is exactly what happened, except instead of swords and shields, they had computers and cameras. La Manchella was an area that was in the wiki dark. It hardly had any articles about it. It hardly had any pictures in it, and they took it on. They covered it. They documented it. They wrote a lot of new articles. They took it out into the wiki light, which is very, very impressive. Two thousand five hundred and forty images were uploaded. One hundred and six articles were created. A lot of them are in use, both in Spanish, Wiki and also in other languages. These are very, very impressive results. Basically, what this is what we actually talking about cool project, because it's fun. It's easy to do anywhere in the world. And we're basically saying to everybody, storm away, charge castles and have fun with it. Basically, their tip was they said they tried to go to the local government establishments and they got to know. And they tried again. And again, they got to know. And they tried again. And again, they got to know. And they decided to do it anyway. And after they did it in a way, everybody cooperated and everything just went really, really well. So basically, even if you get to know, do it anyway. It'll most likely work out. Their second tip was local people. They have enthusiasm, they have passion, they have connections, a good people to use as usual. Our next project is from Taiwan, a room of wiki women's own women in red project. Basically, there are a lot of wiki, wiki women in projects around the world. And they found all sorts of good ways to get women to edit in Wikipedia. But they didn't come with them with a magical solution. They said, we can't tell you how you create your own sacred wiki women space. You can decide how you want it and how you want to create that space. One of them even basically drew what she thought was her wiki women's own room. You see, it has a lot of hearts and it's very round and very pleasant. This is how the picture was drawn by Evangeline. This is how she sees that sacred space in her opinion. Each woman basically got to design her own meetup. Think of how empowering that is. Basically, you give women also chance to imagine, see things their own way. Basically, they came up with a lot of really interesting ideas. A really cool idea that they had was basically to hire babysitters so that mothers can have the time to edit in Wikipedia. It's a cool idea because they were encouraged to use their imagination. They had more than 20 meetups in a very wide range of issues. 32 articles were written, 34 pictures were taken and they all reported there was a really, really uplifting experience. So uplifting, so they started collaborations with schools and education programs and we're wishing them a lot of luck continuing. Our next project is also from Israel. We have a few countries here that did a few projects, so very cool for them. The picture is an educational photography contest. Now, basically, there are a lot of photography contests that we have. We have a lot of activities in schools, but usually the activities in schools is writing articles. They don't usually have schools of photography doing a contest among themselves. So they basically took two high schools that major in photography and they basically competed between themselves. Basically, the students worked really hard in the pictures. They got really professional results, which are really hard to come by, and so it's really wonderful that they were able to do that. Basically, a few emphasis were given to the students. First, the professional side, the pictures had to be good, high quality. They worked with their teachers, they worked with professional photographers until they were able to get really, really high, impressive pictures, such as this one. Look at it, an amazing picture. The other thing that they basically put emphasis on is the encyclopedic quality. They tried to choose entries that didn't have a picture or had very few pictures or really needed a picture to illustrate a point. They got credit for the encyclopedic value and another point that they told students is, please try to be as much as diverse as you basically can. You have this picture of a woman laboring and until now the picture in the entry was only of a man, so they basically tried to take pictures of women to close the gender gap. People that don't do minorities, people that don't actually usually have a picture represent them in Wikipedia, they tried to try to be as diverse as they possibly can. After they did the competition, we had about 200 pictures and they did a really nice gallery in the street in Ramat Hasharon. This is a major street in Ramat Hasharon and they put here, here you can see the pictures of the gallery, all the pictures there. You have the picture and you have basically a small part of the Wikipedia article that they basically used for the picture and QR code. So people can just walk down the street and a lot of people do that because it's a main street and see the pictures, read the articles, go into Wikipedia, see what it's about. Now think how proud the students are. You see them standing next to their pictures, their parents and family and friends basically all came to see them standing next to the picture with, you can see all of them really, really excited and the municipality was really, really excited. They basically did an opening ceremony that was very, very nice and it generated a lot of good feelings. Ali El basically did the project, had a few tips. He said, not everybody has the ability to write. We all have our own passions. We all have our own qualities. We all have that one thing that we can do really, really well. The key is to find that one thing that one thing that we're passionate about and use it for our movement. If we can do that, the sky is the limit. Also, he also said, engage the community. They had a lot of help with the municipality. They got an exhibit in the center of the city. Everybody sees it. It gets a lot of exposure. It has a lot of benefits and you should try to engage the community as much as you can. Our last project is also from Brazil. You remember the veterinarian anatomy museum from before? Well, it was so successful that they decided to do the project in 60 more museums in that area with that university, the São Paulo University. Now, basically a lot of university has courses in Wikipedia. They teach how to edit Wikipedia. They basically ask the students to write Wikipedia articles. This actually happens quite often all over the world. Here, they basically, you know that first year course that everybody has to do of methodology? That's really, really boring. You have to learn where the library is and how to download academic journals and all of those things. Very boring. Here, they basically put how to use wiki as a source in the course. So think of any academic procedures that these students will do will be through wiki, will be connected to wiki. So this is very meaningful. They learn the value of Web 2, of open access of free knowledge. And it basically has good results. 31 new articles, 143 new editors, which is a really nice number. And six museums basically are already started a GLAM project. I nearly say that all of them is quality, that all the materials are really high quality and are of unique pictures and substance. I always like to end the description of the project with this inspirational quote by Eleanor Roosevelt. Nothing has ever been achieved by the person who says this cannot be done. And I think that's actually the motto of what we are trying to say here. I know that personally I want to take some of this project back to Israel with me and try them. As they are all cool and all very easy to do. We don't need much funds to do them. Okay, now we'll have a panel about communication and how it's related to this project. I want to call up the panel members. First, Juliette Barbera, the communication directors of the Wikimedia Foundation. Please. Itzik Edri, the board, the chair of the board of Wikimedia Israel, whose day job is in PR and is truly a PR expert. Michael Jan, head of communications and partnership in Wikimedia Deutschland. And Maria Cruz, the communication and outreach project manager for the community engagement at the Wikimedia Foundation. And the one with the longest title. Okay, we're going to ask the panel a few questions. You have the mic. I hope it's working. Janek, it's working. The first question is, how can a cool project assist the chapter or the Wikimedia Foundation in its outreach and fundraising? Just start. Whoever wants to start. Well, I would reframe the question a little bit to be how can we work together towards common goals? And I think that we have some really good examples of projects where, you know, my perspective would be from the foundation of projects where a chapter-led or community-led project coordinated with the foundation to promote the project. And so we would, for example, we worked with the art and feminism group to get a ton of press about that initiative in the U.S. We've worked with our Iraqi community to get, to do a launch event and press around a recent Wikipedia Zero launch that was started by an Iraqi Wikimedian. And so I would really think that it's a partnership and that there are, when it makes sense and when we can help each other achieve goals, like let's work together, let's collaborate. And, but I know that the chapters also are a great resource for that collaboration and in many cases, probably better than the foundation. I think such project can bring awareness to the work that the chapter and the community does because a lot of people see Wikipedia as an online and Wikipedia, they know the product that we offer online. They don't know that we're doing a lot of job and a lot of activities and outreach work outside of the online work and collaborative with a lot of organization and doing an amazing and cool things. And also the ability to bring these things outside, for example, the project that Rao mentioned, the photography project in Israel, that suddenly you can walk on the main street in, it was on Anna? Ramata Sharon. Ramata Sharon City. And to see a picture from Wikipedia, to see the logo of Wikipedia and to understand that we are doing something much more than writing in English and in Wikipedia. And maybe just adding what I found really impressive these last 30 minutes or so. So the two of you, Dara and Daria, you were so passionate talking about these projects as if all of them were your own. So that was really impressive and that kind of has to do with the question for me. Yes, cool projects can definitely help with outreach. For instance, if you talk about them, I mean it's still when you talk not only to the press, but to people who are not familiar with the Wikipedia movement, you can talk to them about free knowledge and what it means. And it's not always that simple to understand to many people, but when you tell them stories, like, and I consider these projects cool stories too, like people storming a castle, going all over a place and taking pictures, coming up with crazy editathons and stuff. People can really relate to it and they feel that there's really people involved. And it happens to this day that people in Germany and I'm sure in other places still ask us, really, is it really where my volunteers Wikipedia can be possible? And it is. So having a story and such a cool project that you can explain really helps with creating understanding and outreach. So to add to what all of you said, I think a project is a very concrete way of explaining a complex idea, which is what, yeah, sorry, Michael was saying. And talking about it, not only creating a good story or a blog, but also documenting the process, I think is good to collaborate with other user groups or chapters or thematic organizations, explaining to others how you did the project and what worked. And I saw a lot of that in the presentations today with tips for specific projects, what has worked for the project organizers. And I think that is key, reflecting back on why things worked is key for other affiliates to be able to do similar experiences in outreach programs. OK, the next question is relating to this one and to what Michael said. When planning a project, you don't know it's necessarily going to be cool, but what would be done to enable the outreach or the fundraising in the planning stage? I think it's really important that if you really want to do this, I mean, not doing the project itself because obviously you want to because it's fun to do, but do you want to create outreach? Do you want to reach other people? And if you do, I suggest it would be really cool to be as simple as you can about it. Test the idea. Maybe just explain it to somebody in your family and tell them to be really honest with you, not to tell them they understand or tell a complete stranger about it. And if they don't understand the problem, not the problem, the project, if they don't understand it, then work on it, make it more simple. That helps. Yeah. I think the project that you presented, each of them gave a different way to people to participate. Some of them gave an online opportunity to people to join and take part of the project. Some of them invited people to come to the museum, to come to an event to participate, and some of them even shows the outcome of the project outside to the community in the online world on the press in a different place, and some of them even combine all of them. And I think that's what can make the project and to increase the outreach when you gives a different opportunity to people to engage and to consume the outcomes of the project. I think the message of keeping it simple is really important. We even have an exercise that we use sometimes where when you're developing a new product or a new project, start by writing the press release. Or you could even just write the press release headline. See if you can get it in one sentence. And if it makes sense, good, go build it. But if you can't, then maybe there's some simplification that might need to take place, which also relates to having clear goals. It helps a lot if you can articulate your goals clearly because then you can use communications to support those goals. Ideally, communications is really a part of helping you achieve what you do want to achieve, whether that's creating new partnerships with local institutions or inviting Wikimedians or new community members to join you in the future. Yeah, to add to that, yeah, it's keeping it simple and also understanding what is in it for other people, especially if you're interested in outreach and community engagement and understanding how the other person can relate to your story. So I was thinking, I had to explain to my grandma my job and how do I start? Because she, yeah, she didn't know what Wikipedia was. She doesn't have internet. And so I started by saying, when you were studying, do you remember you had an encyclopedia? And she said yes. And somebody wrote that encyclopedia and you read it at home. Now everybody can write an encyclopedia. And so you start with a very simple idea and take it on from there. Okay, I'm going to ask you the next two questions together and add another question which is not on screen. What PR tips, oh, sorry, things keep, help me, Daria. This is complicated, thank you. What PR tips do you have that would make a project successful? How do you communicate the project in the digital media world? And what are the best ways to use social media before, during and after a project and is there a difference between these three stages and the use of media? It's extra. Oh, yeah. Okay, many questions. Maybe about those PR tips. Once again, I think if you want to make a project and if you want to contribute to the free knowledge movement, then that is in and of itself totally great. But if you want really to reach people, reach the press or tell people what you do, then I would give three tips. The first one, you can either start with defining a problem. Problems are always good for people to report about them, journalists. So they're not, in my opinion, not very much interested in really cool, great things when everything is okay. I mean, they have a duty to talk about issues, problems, bring them to the surface so they like a good problem. And when you say, there is something, like for instance, Wichita's monuments, I think, still has one of those, has a great quality to it because it says there are those monuments. Sometimes they will disappear. This is our heritage. We need it. And if we don't take pictures of them, they will be gone. This is one version of a problem. So if you have a problem, that's good. That you want to solve. And other things, it doesn't always need to be a problem. The second tip would be, maybe there's just something that everybody's talking about on social media or elsewhere. And you always need to be yourself. But if you think, I can connect to this. Or there's some internet meme going around or whatever. If it's fun, then integrate that. That could be something. Or third and final tip, if you have something completely new, something that's never been done before, it's not easy to find something. But if you have that, that's really cool too. I would add, if you are partnering with an institution like a government agency or a GLAM organization, find out if they are interested in working with you on PR. It may be in their best interest to do some promotion around a really great partnership that made them more open. And so that's a really good way. If you don't, for example, have PR expertise or if you don't have the kind of resources like an organization might have, they may have their PR agency, see if they might be interested. And they may say, no, it's not our priority right now. But if you could make the case for why this is a really good message for them to tell to their communities, then you get to help them spread the message of openness with their networks as well. I would add to that, think of your data point. So is there a piece of data that really describes your story well? Data is really hot right now, like, they cancel. So for example, if you were working on the gender gap, it would be something like only 15% of Wikipedia editors are women. I can't remember exactly if that's true, but something like that, that's a data. Sorry? Okay, sorry. And data also helps you to create good visualizations which are very attractive. So that's another good tip to pitch stories to reporters. I can agree that number are important. Press love numbers so we can collect numbers, for example, statistics of facts, why you decided that this project is important or statistics from the project outcome, for example. And also try to find a story, interesting story or personal story that can be related to one of the participate in the project or one of the picture that you released. Because as you mentioned, the things that we see as cool are not really cool by the press, so they then need to publish something that will be interesting to the people to read and stories can be a lot of time, things like that. Okay, because of what you just said, I want to switch the order of the last two questions. First, is it possible that media coverage should become a parameter in determining the success of a project? And should it become a parameter? Not if it's only if it's possible, but do we want it as a parameter? Maybe we can fight about this because we all agree on everything. Yep, it's possible. I mean, you can make media coverage a parameter in determining projects. I don't think you should. First of all, and again, it should be about fun, about having a good time and contributing to Wikimedia projects. And then kind of aiming for success outside, reaching people is great, but don't put yourself on the stress there. And it's really hard to estimate media coverage. There are so many factors involved. It's except journalists, they are under a lot of stress. They need to write stories or present things which they think their readers like. And even when you do great work and it would be a great story, it can still happen that nobody writes about it. And that would be sad if you kind of tried too hard to integrate that into your project, in my opinion. From the ground-making perspective at the foundation, I would say that this depends on the goals that you set for your project. So if you have as a goal to generate more engagement or increase outreach in your community, and you do that through media coverage, media coverage is actually the result of reaching out to media, it's an output, let's say. What you're actually, what does that get you in return? Do you have more partners calling you, wanting to do a project together with you? Are there more people trying to become members of your association? So it can be a parameter, but I would say it depends on what goals you set for yourself. Maybe your goal is to change the value of the, not the value, like the appreciation of the press, that the press has on your language project Wikipedia, from negative to positive. And you can measure that, but it depends on what goals you set for yourself. I think that division or to pre-announce it, each spokesperson or communication manager will love that every project will pass through him, through his department, as every project pass through legal in big organization. But I think when you look on Wikipedia, this is not the case. Most of the project that you presented, I think our pure community project that even been done by small chapter that probably doesn't even have a spokesperson or communication manager. And what makes this project really unique and cool is maybe the fact that no one interfere or try to look for the way how the project will look on the press, or how to outreach this project, but truly do the thing that the specific volunteer think it's the best for Wikipedia. I agree with all of that. I think that. The next question is, we'll start with Itzik. How can we engage the media to participate in the project? Not just media coverage, but actual participating. That's our question, Rohr. And you're asking me that because I was involved with the project of Channel 2? I think at the end, media is like every other glam organization. They look at the end for the credit or the way that we will acknowledge that we participate with them and their content is worth something. So you need at the end to think what you can bring back to your partner, to the media in order for him to release content or partnership with you. This is a big question you could answer at so many different levels. I know that in the strategy conversations we have invited leaders in media to tell us what they think about the future of free knowledge and the future of Wikipedia. They are right in the middle of this debate about misinformation, the sustainability of reliable information online. Their entire industry is under very dramatic disruption. And so I think that at very high level they are thought partners for us. And in many ways we share similar goals. I think that they, I have heard a lot of interest that they want to join our movement. I don't know what that looks like. It probably looks like a lot of different things, same style partnerships. But I see it as a huge area of opportunity. Yeah, I don't really have a lot to add. I agree a lot with Itsiki. We should consider them as another glam. They have a lot of content that could be released under free licenses and used as sources. For example, Wikipedia. Yeah. Maybe just to add, with the individual people I think it's simple. I know that this is not what the question is about. But I know a couple of people from the media business who are passionate Wikipedians or taking pictures and contributing to comments. So they are there. But when it comes to the media business I think we stand a much better chance with public media, publicly funded media, because in most countries they have a commitment to serve the people and they are funded by the government, by taxes. So they have the duty to give back. And that is a basis to talk with them. With privately owned media that's a lot harder, I think. I see there was a question for the panel. There is a microphone just behind you. Yeah, I think. So I wanted to add to that. I'm Daria from Wikimedia UK and we did with the foundation actually a big project last year with the BBC, a British broadcasting organization called BBC 100 Women. And my kind of two takeaways from that is that even though that's a publicly funded organization it was incredibly fast moving. There were similarities with GLAMS but they were very fast moving. The day things were changing. So that's good. It was refreshing. It was a challenge also. And they were much more focused kind of in a business-like way than some GLAMS or education. So that's my reflections from that. I want to add to what you said because we also participate in this project in Israel because we arrange an editor to the BBC reporters in Israel so we teach them how to edit and they edit articles that related to women in communication in Israel and I think this is also something that we can give and the media can participate that we can teach them and we can bring them more knowledge and opportunity to participate within our project. And I would add that I always try to remind myself that the media landscape differs dramatically from one country to another in one region of the world to another. And you know, in some places where public media may be very strong or just general media may be reliable and trusted in other parts of the world it may not be trusted at all. Or you may have a place like India where newspapers are I think the second largest source of media. One of the only places in the world where newspapers are on the rise. Or countries, you know, around the world where radio is a critical way to share news and so when we have these discussions about PR I think it's important to think about the diversity of the media itself. Just to add a small thing to all of that Daria's example of the campaign is really great and it's a way of participating in the project that is becoming more and more popular I think since 2015 holding a global campaign and for the case of the BBC it's a global broadcasting network so journalists usually also work on campaigns and promoting certain high level idea there are a lot of parallels or similarities with the way that campaigns are done in the Wikimedia projects with editor tones. So that's another way of engaging the media as well as contributors. Let's thank the panel. Don't go yet. Thank you very much. That's the part you need to do this for the panel. Now we're going to choose the coolest projects. We're going to show you the runner-ups chosen by the panel. Each panel member could choose one. We have five runners up. Do not vote yet. We will vote in two minutes. What they do ask is if somebody is the head of such a project if he can stand up and come to the front so people can ask him questions. I know that the head of one project is not here but the rest should be here. So we have five runners up. The first one is Wikimedia the translation task force of Wikimedia. The second one, Wikilabs monument of Bangladesh. The educational photography contest from Israel. We are not voting yet. Wiki takes La Manchella from Spain and the Israeli news company collaboration. Now it's time to vote. Panel members, listen up. See who gets the most noise. We're starting to vote. Who thinks this is the coolest project? Thank you. Wiki loves monument Bangladesh. The education photography contest. Wiki takes La Manchella and the Israeli news company collaboration. Let me ask what they think. We never had this before but we have a tie between three projects. So we're going to take a second vote. This one, the first one, Wikimedia. Second one is La Manchella. This is really difficult. And the last one is the Israeli news company. Okay. We still have a tie between two projects. This is the third place, the Israeli news company. The tie is between Wikimedia and La Manchella. Be as loud as you can for the one you like. We'll start with Wikimedia. Okay. And La Manchella. You're making it very difficult. Yes. The reason we're not using an audio meter is because it's really easy to cheat those. We think this is draw Wikimedia. So the winner is Wikimedia. It's shame that Doc James isn't here. He was here for the beginning but he has another talk about this right now so we had to present it there. We will tell him. Thank you. Thank you very much. This is Wikimedia so we have to thank all those who answered our questionnaires and of course give all the credits and all the pictures used. Yeah. We must show that. And please a big round of applause for you too for doing this.