 So as I briefly discussed that this is a series of modules in which we will be talking about creating super content so remarkable content and in this module I will be continuing with the previous module we were talking about color and logo. So in this module I will talk about the aspects of logo and I will also talk about and I will conclude this module at what should be there in a home page which is the main page of the website. Home page is the page where the main traffic lands the organic search results I will talk more about it. So let me talk about the combination of colors and shapes and fonts that go into a logo so what's in a logo well to tell you the truth a lot of lot of thing is in the logo the companies the company itself the aspects of the company are in the logo so let's first look at the example of Federal Express. Now this logo was redone in 1994 by Lander and Associates and they were giving the task to come up with a logo and if you look carefully at that logo you will see there is an arrow between capital E and X I will highlight it for you you see here is the arrow over here this arrow is not kind of clearly embedded it's kind of sublime and it gives the message of action it gives the message of motion of focus and this was done after trying out 400 logos 400 so that was done by Lander and Associates and they discovered that when they put capital E with the small X lowercase X this arrow is generated so you see the tremendous amount of effort goes into creating a logo. Then is the second example is the logo of Baskin and Robbins which is the which everybody knows is the famous ice cream chain and in 2005 they were redoing or their presentation or their logo also and prior to that they had 31 flavors they still have those 31 flavors and in the older logos what they had was that 31 number was written in a circle and that circle kind of look like a scoop of ice cream and what after they have redone and they have used this colors blue and pink color you can see over here which is showing energy and excitement and fun that 31 is still here as you can see over here this is the B of the Baskin and the R the 31 is still there you see that the colors are there the shapes are there the message is there also and then we look at this example of data to business intelligence so we have the data then we have information then we have knowledge then we have intelligence what it is showing is that a quantum leap from data from a hard disk to intelligence which is which is over here and shown by those arrows and the left most arrow the first left most arrow looks like an eye a calm and and in peace so when the data is converted into intelligence into intelligence then of course there is commonness and there is peace you see how much important messages are there in the logo so if we have to say something if we have to tell something then if that something can be conveyed using an image using a small video clip then why not do it what is the point of using lots of text so show instead of telling if you can convey your message by by an image instead of a thousand words then it is better that you use an image instead of thousand words on your website because remember when people come to the website they have a short attention span there are not few hundred websites there are millions of websites and if the person who comes to your website the visitor doesn't get the message which you are conveying that person is going to go away okay take them yourself these images you have the device their device is your smartphone you can take the pictures but be careful about the background and the color and the lightning to take the picture yourself and the other option is that you go for stock images which are very high quality and cost a fraction as complete the picture which which I can take on you can take but if you want to invest and if you are selling the products on the internet then engage a professional photographer for that investment is going to pay you and over here this this basically is a text which says my hero and it is overlapped and this creates a picture so instead of writing thousand times my hero I believe this is a picture of Nansal Mandela so this text is overlapped to create this visual message so about the mobile friendly if you recall in module number five I told you that 68 percent of the world population 68 percent penetration is of unique mobile numbers of course all of them may not be smartphones but they are look at the statistics people are doing 80 percent of their purchase searches over their smartphone moving their fingers sliding over it and in a day or two 50 percent of them actually go to a store and make a purchase point over here is that having your website displayed on a mobile phone is not is not enough your website should be designed it should be designed for a positive impact on a mobile phone it should be optimized for a positive impact on a mobile phone so that the people they make the purchase using your mobile phone and they they go for a purchase using your using your website on the mobile phone if it's not that case you're out of luck bad for you and finally you have to make a first impression and that first impression comes from your homepage and that homepage is the key because there are numerous statistics for example there's one statistic 94 percent of the people who make a decision by looking at your homepage your homepage is the first page in which a visitor lands through organic search this is the home page from a blog traffic comes to your homepage as opposed to a paid advertisement page so homepage is critical so there's about it I have in this module