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Toy Ads and Learning Gender

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Uploaded on Nov 16, 2010

I recently watched afternoon cartoons on Nickelodeon and Cartoon Network and I was shocked to find a flood of highly gendered toy commercials. These ads not only market toys to children but it also promotes and encourages gender specific values that are very limiting to boys and girls in different ways. The values and skills promoted in these commercials can play a critical role in the socalization of youth and their development of emotional expression, conflict resolution, the confidence to pursue various careers and the ability to maintain healthy relationships as adults.

Reel Grrls is an amazing after school program that teaches girls and young women video making skills in a safe and encouraging environment. The Reel Grrls remix was made by Sahar & Diana, check out more remixes made by Reel Grrls participants: http://www.politicalremixvideo.com/20... and learn more about Reel Grrls: http://www.ReelGrrls.org

More info and links at http://www.feministfrequency.com/2010...

Created for Bitch Magazine's Mad World Virtual Symposium: http://bitchmagazine.org/blogs/mad-world

Flattr This! http://flattr.com/thing/100545/Toy-Ad...

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