 we take on a lot of legacy artists or like tens of millions of followers and it's like if I'm a if I'm a marketer like an e-commerce marketer where I help you know new new e-commerce brands makeup t-shirts whatever build up their revenue I'm looking at your socials and I'm determining what's the captive audience here and how much you know should this business be making if it's 500 there there are e-commerce brands of 500 000 followers who are making well over 10 million dollars annual revenue but if you see an artist with 500 000 followers the presumption is not that they're making 10 million dollars you know and so we that's like our agency wouldn't exist if that weren't the case we entirely an arbitrage of how much the music industry expects a following to generate in terms of dollars and how much we as marketers know that that should be the case if we're doing proper extraction of that value