 No, that's okay. We don't bite and who here has worked with a UX designer Guys, you're awesome. I already love you very much and If you have worked with a UX designer and you found it difficult can you raise your hand? It's okay All right. Good. So everyone else you've had great experiences, but you want to crack it down. This is awesome How are we doing for sound? Yes, you'll make it work. Okay. Let's start This is just about integrating agile Sorry, you X in the agile development and this is a case study. So I'm going to tell you stories and Stories is what user experience is about so I'm not going to Drown you too many bullet points, but they'll be just enough for you to get what I'm talking about so this is a story in three acts and I'm using the Shu hadi Evolution the learning method of mastery to describe it the first project I'm going to tell you about is going to tell you the story of how I discovered our job The second one is about refining skills and the third one where I get mastery is working with a development team amongst others Anybody not familiar with Shu hadi? Okay, so Shu hadi comes from martial arts. It's a learning process Shu is the very beginning when you're learning something you follow the rules you need the rules Then as you evolve and you master some moves some gestures remember it comes from martial arts is very physical You get to the high level when you start feeling the limits of your learning Your experience has grown and then you out you go beyond those limits You know to re where you freely play with options. You don't even know the knowledge you have and that's the mastery level So Shu when I got started. I was a mid-weight UX designer Working in very traditional creative agency space, which is very very waterfall You get passed on stuff. You don't get to get told the story Communications are very broken. If you're quite junior you don't have access to users or customers and in general in creative agencies You never see the final user of the product Which kind of puts a spin on the user experience part of the title of the job, but it's okay, so I Got involved in a project with British telecom operator Well, French telecom operator in the UK orange and orange had quite a few problems with their work stream and getting work out And they've been sold the idea of agile and they wanted to try and embed an agile team in their head office Not in their development headquarters in the countryside In Bristol they wanted in their head office a small team to try to see how this agile thing works and I got