 What is it? Welcome back to the channel. You guys in today's video, I'm going to be walking my buddy, my client Rocky through the setup of a Facebook video ad. This is where we're headed in 2023. You guys is video, video, video. But most importantly, tracking the video right tracking those who actually engage tracking those who actually watch a percentage retargeting is what it's all about you guys. So after, you know, speaking with just many, many people in these past few years on Facebook advertising on Instagram advertising and just marketing in general online. I truly believe my, my professional opinion, 99% of it is all about retargeting. When you see a brand or when you see a post or when you see an individual. Psychologically, we have to see that again, especially if that person is asking for something right if it's someone selling something or if it's someone offering someone or if it's someone trying to get you to click. Psychologically, as a consumer, we have to see something multiple times and that's advertising 101. The consumer has to see something seven to eight times before they make a decision or before they buy. That's this case that that's what we're doing here you guys so when people put out one ad and they come back and say David I didn't get anything from it. No one knows you yet right so so what I taught what I try to teach in the very very beginning is introduce yourself put out that first video of you simply letting the world know what you do your background your experience your business why you're so fired up to help people. Why are you serving people your business like what who is you and what's that what's that what's that unique thing about you. It comes out through video you guys and that's why the majority of you guys are seeing this are all on either Facebook or YouTube it's video. And so as we go into marketing and as we go into really sudden Facebook ads Instagram ads and it could be any platform pick your favorite platform. Facebook and Instagram continue to dominate. So that's why we're still we're still marketing over here, but as you really break out and put out video. I'm going to walk you through detailed step by step today with Rocky on what the best practices are step one step to step three and really how to integrate it all. Because again as you put out video you want to make sure that you're tracking those who watch a percentage so you can retarget and show them your second one. As you put out that second video you're tracking those who watch that who watch a percentage of that one. And you're retargeting those when those ones with with video number three. So all you want to do you guys is make sure that if you're going to spend money, you got to retarget your audience you got to retarget those who are engaging. So today I'm going to be walking Rocky through the what I call three steps of a successful Facebook video ad, and let's get to it. So step one you guys is what I is what I always recommend and that's posting the video on your business page first so in this case Rocky he simply recorded the video from home on his cell phone keeping it super simple. He uploaded it to Dropbox from his cell phone and then came over here on his computer downloaded that file and then uploaded it straight to his business page, or some of you guys can just simply record it on your phone and upload it straight to your business page as well. But this is this is an easy way to do it here as well using leveraging Dropbox some people leverage Google Drive with your Google Drive you can do the same thing as Dropbox, but the video has to come here first that's step one is posting the video, and the text. So you want to make sure that there's no grammar errors. There's periods and in commas where they need to go, because once we set up the text and the video once we posted here. We can always edit it and change it in the future which is what Rocky and I just did a few minutes ago we edited we noticed a word was missing. So we simply edited, but once we actually go and set up the ad in the ads manager which is what we're going to do next that step two, you can no longer edit the text. So you want to make sure that everything is 100% on perfect here on on the post. So there it is there Rocky that step one is posting it on the business page go ahead and click save. And then step two is to now take that video and set it up as an ad in the ads manager. So let's go ahead and go to our folder. And we'll go straight to the ads manager. Step one is posting that on their business on your business page first. And the reason why I recommend posting it some there's two ways you can you can run, you can run this ad. One way is exactly what we just did we posted it on the business page first. That's one way that's the way I teach that's the way I was I was always taught. And that's what I try to try to teach consistently today is posted there first. And then the second way is just like what you did rock you uploaded to Dropbox and then you download that file to your computer. The second way you could you could run this ad is where you just simply go through the steps that I'm going to take you through here. And then once we get to the third step the ad tab, then you can just upload that file from your computer. Right, that's the second way that's that's one way people do it is they'll just simply upload the file from their computer. The reason why I don't do it that way is because the second way. When you're uploading it from your computer. The post is not on your business page. You're kind of running the ad behind the scenes. Right, you simply just uploaded the file from your computer here, you didn't do it to your business page you did it here. So therefore the ad is just running behind the scenes it's running from your business page for sure so far to see the ad in the newsfeed. I'm going to see your business page I'm going to see everything for sure, but the post is not public on the business page. Where's where's that's what I had to do right now that's option one. So one way to do it is to post it there first. The reason why I do it that way, option one and not option two is because I the way I figure it figure it figure it is if we're going to spend money on this post and get engagement and get people to like it and share it in common and people are going to view it, especially with the with the objective we're going to use which is awareness. I want that I want that post to stay there forever I want people to come here in five months and see that post with 700 views. I want them to come and see that post in nine months and see 15 different comments and everybody shared it I want that credibility that's what we call social proof. When I can see a post and there's thousands of views on it. That's quote unquote social proof. And that happened because you ran the ad. But when the general public sees it in five months they don't know they don't they don't know they don't care they don't. They don't know there was an ad read, you know, ran. They just see a post on your business page with all this engagement and it actually looks credible it actually looks good. And so that's why I always want to post it on the business page first let it live forever let it be public and and let let let all this engagement show for from this point on. So, that's the like ad that we got going on right now that the new engagement campaign so that one we're going to let that one run. And now here we're going to click the green button, and just set up this next ad. Guys this is an intro video Rocky is just on camera introducing himself right he's kicking button the credit industry. Click the green button, and he's just given a simple background his background his experience why he's so excited how long he's been in the business. It's a simple intro video that I always teach and recommend that you put out to your audience. First, the like ad is what we're running to everyone to multiple countries just to get the light count up and give the page credibility. But now as we move into our first local ad. This is the first ad an intro video and our whole objective with this is to simply build awareness is to find our audience is to get those people that actually watch a percentage of it. So we can then put them in our custom audience which is step three and use to retarget in the future. So there's only one objective with this it's awareness it's to get it's to get literally thousands of people to view it to really find our warm audience, and then we again use that audience to retarget. So this one's going to go awareness. This is awareness, and this is really, this is really the only video that you do the only post the only video that you'll do awareness from from. Let's let's call this ad number two because technically it is, it's at number two at number two this is going to your local market this is the first ad going to your local audience. But as you go to add number three and on that's when you can start going for leads. Right that's when you'll start driving people to a landing page, or even using a Facebook lead form to capture information that leads and that's that's really at number three and on. So again here we're going to go awareness, and we'll hit continue. If you're in any of the special ad categories which Rocky happens to be in the credit industry. So he falls in the special ad category, you always want to make sure you hit the drop down and choose your category so if you're in, if you're in the real estate space and you and you're in housing. You always got to go housing if your employment and you're actually trying to look for for people to hire employment credit social issues. Now let's say for example you don't choose one of those, all that's going to happen is Facebook will email you in a few hours saying hey your ad was rejected. That's really that's really it so so don't worry about you know if you don't choose the right one off the bat, but I'm telling you right now it's simple. You're either you're either in one of these four, and if you are then choose that choose that category. Okay credit perfect and then we're going to scroll down and that's it so step one of running a Facebook ad and even Instagram ad is choosing the objective in this case we chose awareness. In any of these categories, you're going to you're going to hit the drop down and choose your category, which this one has to be happens to be credit. That's it that's step one. Now we click on the next button and go over to step two. Okay, now on step two this will we call the ad set level on step two all we're doing here is choosing our budget we're choosing the calendar date on when to start the ad went to end the ad. We're choosing the targeting we're choosing the placement that all happens in this one step which is tab number two, the ad set level. So, normally I'll name everything at the top and give it give give give it a title, each, each, each level has its own title. So right there the new awareness ad set will after we're done completing everything below we'll come back up and we'll rename the top. Let's just start with the page Facebook page always make sure that's your right page and then scroll down the budget. You can this this is brand awareness. So you can literally go as as you can go five bucks a day for sure you can even go as low as two bucks a day. You can go two bucks a day and start to get hundreds of people in your local area to start to see your video. In fact, let me show you a quick example really quick. Here's an example of one of my real estate clients who is running this video to her local area under awareness at a at a at a daily budget of $2, $2 over, and it's only been running so today's today is today's the 16th. So it was posted on the business page on the 12th, it went live on the 13th. So it's only been live for not even three complete days. It went from zero views to over 400. And that's on $2 a day. These are 400 people that literally live within a 15 mile radius of her residence. So that's why what 99% of businesses do where they're drill estate where they're selling credit like Rocky, no matter what it is, what 99.99% of all of you guys do is simply just put the video up on your business page. When you only when you may have let's say you have a few hundred people that like it. In this case she has a few thousand, but these likes are all over the place. You're posting video on your Facebook business page and just organically placing it there thinking that that's actually going to bring you your audience. It's not. It's not that's why moving into 2023, you have to be running these video ads. You have to be running these videos as ads, bottom line and I'm just showing you this to show you that you don't even need to spend a lot. You do not even need to be spending a lot. That's when you'll need to spend a little bit more. So if we're running under the lead objective and our whole objective is to capture a lead, then yeah, you want to be at least 10 bucks a day because you got to just be keep a real with yourself. And that's why with real estate agents, they're making five, six grand per deal. I'm like, how can you not spend 20 bucks a day? Like how can you or not not that the not not just the fact that how can how can you not just the fact that how can you not think of it? Like how can how can you not just kind of justify? Okay. Spending 25 bucks a day. I mean, shit, if I was making five to six, seven grand per deal, I'd be probably spending 50 bucks a day, 100 bucks a day. Right. Because because because the commission that I'm making off of it, if I were to just close one, I would be super profitable. That's why in your case, Rocky, when you really start to put the numbers in play, what do we make per deal? Right? What do you make per client? What do you make per deal? If you're making a good amount, let's just call it even if I'm just making 500. If I'm just making $500 when I close a deal, the way I want to be thinking is spending at least 500 a month. Because if I can spend at least 500 a month on Facebook ads, if I can close, if I can get one closed deal and I make 500 and I break even, yes, I didn't crazy profit off of that, but I broke even. And on top of it, I also at spending that much. Yes, I only got one deal out of it. I broke even. But what you also have to take into account is all the data that you generated all the data that you gathered from from the custom audiences, which that's step three, and I'm going to show you how to do that after we set up the ad. But it's also the fact that my 500. Yes, it brought in one paid client and I broke even. But what I also got out of it is all the custom audience, the custom audiences. So I'm able to track in Facebook, those who watched it. I'm able to track those in Facebook of who commented, who liked it, who shared it and I can put those people in an audience and retarget. So my 500 didn't just just didn't just get me one paid client where I broke even my 500 also got me all this data. And, and it got me a ton of leads. I didn't just, I didn't just get one lead and close that one deal. And that was it. I probably got a ton of leads and out of all these leads, I just closed one. So no matter how you look at it, it's profit, no matter how you look at it, it's an investment in advertising for sure. But there's no, there's no negative to it at all, especially when you're when you have a good, a good commission. When there, when there's a good price point there to be sold. I want you thinking bigger, right. And so in this case, again, Andrea, she's able to get hundreds and this is just started, we're going to be running this for the next 30 days. So by the time we're done spending two bucks a day, we're going to have thousands of people that viewed it in her local area. That's my point stop posting videos you guys just for the hell of it. So run into your audience, run into your audience and in this case we're running into her local audience at two bucks a day and getting and getting and we're going to get thousands of people down the street to see her face. That's brand awareness. That's brand awareness and that's this intro video. So that's what we're doing a rocky so go ahead and go ahead and share your screen rock. Mm hmm. That you also you you're building recede recede over a period of time to so you're actually scaling your business by might you might only say that said only one cell but yet you're scaling your business to the point where every month you got. Yes, yes, repeated, you know, audience that you can look at and so your potential to grow from that is it's exponential. Yes, man. Yes. And and and that's why narrowing it in right some people try to try to run ads to the entire country. Some even run ads around the world. It's like no like if especially if you have a niche business. And even if you have a niche demographics or location focus in on just that like that's why with you we broke it down to not just the state we broke it down to the city. Rock. No, let's dominate you gene take over you gene. Right. And so as you really start to put these videos out and and and we do it the right way we're creating the audiences and then leveraging that to retarget before you know it man you're not going to be able to go to the grocery store without people asking for your autograph because you're going to be so known in that in that town because of what we're doing here. So I'm super fired up for you so daily budget again, it could be five bucks a day it could be as low as two bucks a day. Just whatever whatever you want to do there. On the daily budget so go ahead and change out that change out that five to whatever was. I'll always set the date, depending on the time of day that we're actually setting this up which happens to be the morning. So we're good. So I'll always set it for the next day at 6am. Okay, so let's go let's go let's go 17 December 17. And we'll go 6am. And then you can put an end date for sure I would probably just let it run let it run for 30 days so put the 17th here let's change out that time to 6am. And again, you can let it run, and then you can just come in here and turn it off whenever you want, or you can actually put an end date to it. So, just so you don't for and even when you put an end date you could still come in here and shut off way prior. So, so you can do whatever you want but but just for the heck of it put an end date put an end date and go go go go go for the next 30 days run it to January 17. And again if you want to shut it off in the middle you can totally do that as well. 6am to 6am. And again you guys our whole objective here this is the intro video so we want to go after a local audience we want to get thousands of people in that little in that little city there to see this video and that's the whole objective. So we can then build the custom audience and retarget in the future. That's worth two bucks a day. For any of your videos that you're putting out here on Facebook. So, December 17 to this to the to January 17 perfect we're good there so now scroll down. And so now we come down to the locations we don't need any custom audiences that's where we're that's where we're building we're building our custom audiences. Go back up scroll back up to the custom audiences so in the future add number let's call it right here call it at number four and on for example. At that point we would have had a few audiences. So that's when we'll be able to click inside there. And you'll see a drop down of all the audiences that you created, which is that one that was the first audience that we did on our first training call was we created that audience now we don't want to retarget that audience because that audience is not is not big at all. So we won't retarget it we'll leave it there. But that that was our first audience. So just going back through our, our, our first few trainings, step one was customizing your links. And that's what we spent on call one right rock is just linking everything customized and everything and making sure that your links are all optimized. And then call to we set up your business manager. And that's when we actually created the people who engage with any post we created that as our first custom audience. So we set up our folder, let's click on your folder your bookmark folder real quick FB business manager. That was called to FB business manager right so at this point click on your folder at the top. We have all of our bookmarks in order your folder FB business manager. So just click on the little folder so so that was called to where we just set up and bookmarked that the only seven tabs will ever need from this point on. And so that audience that you see there in the dropdown is there in the custom audience bookmark. And then and then on our on our third call we went in and we ran the like at so now now we're almost at a couple thousand likes on just a few bucks spent so far. That's step three is running that like ad. And now step four, we're here running our intro video ad. That's where we're at right now is getting this intro video out and just saying hello to our local market. That's what this is all about. And then and then our next call and on well that's when we're diving dive dive into building our pages and building our landing pages and really getting all that primed and optimized. So we're right on track. So no custom audiences here needed scroll down we'll get out get away from the custom audiences. Let's scroll down. Now you're going to just simply X out of the United States so hover over the United States X that out and let's let's only focus in on Eugene so type in and here's two ways to do it you can you can type in the city Eugene, or you can type in your actual address. Now maybe not your and no one sees this part this is all internal. So you can type in your actual physical address and build a build a 15 mile radius I think it's 10 mile radius in your industry of credit. But you build a 10 mile radius and they'll let us know right here once we once we type it in. But you build it around where you live. Like right here if I if I was building my local area I probably just type in my physical address and build a radius around where I live. Right or I can type in the general city and just and just target the entire city so it's up to you. So here, this is super important right here because each one here is different, right people living in or recently and people living in people recently and people traveling. So, based on on on you know in your area like what would you say the best targeting would be people that recently. Or is it people living in people live in a location. Yeah, go with that one so the second one down so this is going to be your targeting from this point on. Okay, so from this point on we're going after people who live in this location. And again right there in the search search locations you can type in Eugene for sure, or you can even be more narrow and niche and go off of an address. So, and you're always looking for the city. Yeah, there you go city. See so so 15 miles around the actual city or 15 miles around where I live. There is a difference. I don't know how big the city is like I don't know how big Eugene is but but typically, like if I were to do, if I were to type in San Diego. It would give me like, I'd be I'd be all over San Diego, when when maybe that's not even my area, like different parts like for example north San Diego is like miles away from me. San Diego is miles away from me. So if I'm only doing business in my niche local area, I would go my address. Right. And when that drop in is that that's pretty much where I live at. Perfect, perfect. So then, so then that becomes a target and this is super important because you want to you want to you want to just focus it on this on whatever we put here from this point on. I don't want to vary away I don't want to I don't want to not vary but I don't want to I don't want to lean away or I don't want to. I don't know what's the word I'm looking for I don't want to stray away I don't want to stray away from what I put here. Like what I put here is going to be my stomping grounds and I'm going to dominate that area, whatever I put here. So that's why I always try to make it clear, which is the address better or is it the actual city. So in this case you're saying the city. That's it. Perfect. Run with that. Okay, cool. Scroll down. Age. I don't think you can change age in your special ad category hit 18. See if you can change age. I don't think you can in credit. Yeah, see so no age. You don't need to change the age. No gender. We don't need to change that. So, so click out gender detail targeting. You don't even need detail targeting because you're targeting such a local area where Facebook let their algorithm let their AI find that client or find that potential client for you leverage leverage Facebook. When you're targeting nationwide. It's good to put some detail targeting to really narrow in nationwide but but not when I'm targeting a local area like just target the whole area dominate the whole area. And then Facebook again will will start to weed out those who are not your ideal client to those that are that are Facebook leverage their platform. So we're good there. Nothing there scroll down scroll down placements. This is where this is where you this this is where testing comes in. So one ad we'd run advantage plus placement. Another ad we would run manual placement and all that is so when you leave it on advantage placement. When you leave it there. Facebook is going to place it everywhere and everywhere is click on manual placements and then scroll down everywhere is everything you see checked so scroll down platforms look at everything checked hover over everything. So scroll down placements you got all these check marks down below. So when you leave it advantage plus placement Facebook just places it everywhere. Now sometimes everywhere if sometimes that's to most I would probably sound sound good. Right like like it kind of sounds good like left Facebook place it everywhere like it kind of sounds good. But not really when you when you really run ads and you really start to look at the metrics and you really start to learn this type of stuff. Not really because not everywhere on Facebook is is there is there is there more engaged like for example, like like scroll down search stories and rules apps and sites like each piece of the Facebook platform gets a different form of engagement. Right so so people that are looking at apps and sites are not as many people as those that are scrolling through their news feed. People that are looking at ads in article. There's not that's not as many people that are actually scrolling to the news feed. Right so so in some cases will leave it advantage and just let Facebook place it on all these damn platforms. But when the budget is not the biggest in this case is we're going literally two bucks a day just to get the brand awareness out and get in target this local area. So with a budget like that I would remove all this so I would only put my budget towards the highest piece of real estate the highest form of engagement on Facebook and that happens to be the feed. So here's what we're going to do we're going to uncheck work right now scroll back up a little bit right now we're in manual placement manual placement just simply gives us the ability to uncheck all these other ones that I don't want my add on. That's what manual placement allows us to do right so we're going to go manual placement because again of the budget. It's not the biggest so we want to really leverage those $2 per day and get it to the highest engaged piece of real estate on Facebook which is the news feed. So what we're going to do here again we're going manual placement we're going to uncheck Instagram we're going to uncheck audience network. And then we're going to scroll down and we're going to simply open up these placements down below feeds start there right there right there feeds click on feeds go and click on that one. And yeah click on it's either click there or click the little line to the right yeah click on that one. So now uncheck so stories and rules click on rules see if anything opens up their stories and rules just click on the word stories and rules. Yeah we don't we don't want that one check. Okay cool so just uncheck everything else that's all you're doing uncheck everything else. So you're leaving the feeds. You're letting that video run in the news feed and the news feed only. Okay, that's it. So make sure there's nothing else to check. That's it so now scroll back up make sure we only have. Okay per actually the Instagram one uncheck that Instagram one. Yeah that one. Actually okay go to do it again click yeah do the yeah check check that one and then check the Facebook one. Okay do the Facebook one. There we go. Okay so we're on the Facebook going to scroll down. And let's just look at just a bit scroll down look at this feeds. So go and click on click on click on that that the little arrow to the left of the word feeds right here in the placement. So yeah click on that one. Yeah I knew it dropped down more. Okay cool so here we're going Facebook feed we're going marketplace we're going video feeds. And then uncheck the the Facebook Business Explorer uncheck the Facebook groups feed. Okay, and then we're good so now scroll back up so we have three three of 17 placements so all they're saying is that actually no we're good we're good perfect so just let that letter in there and scroll down. There's nothing else checked. And then hit the left arrows on on each one because it does open up. So hit those left arrows on each one just just start hitting them. Okay so do the next one. Okay cool cool make sure everything is unchecked messages search in stream. Okay good everything is unchecked. Okay perfect we're good. That's that manual placement. So we just want to make sure that that we're just doubling down where the most engagement is at and that's the feed we're good. Okay scroll down. And that's it. That's step two. So so just to recap scroll all the way up to the top go from top to bottom all we did here is we we we put in our budget we did the calendar scroll down. We did we did the location. We're going Eugene 15 miles people living in this location, and then we did the placement. That was it that's step two. That's it. And then we go next. We're on the third and final step. And these steps apply to any ad that we're trying to run lead ad engagement traffic in this case awareness. It's all the same. So these are the three steps. And so now here all we're going to do is we're going to simply make sure that our Facebook business page is lined up right there which it is. And then we're going to scroll down to add setup right where you see create ad that create ad right here. That create ad is if you were to do option two and simply not put it on the business page first and just simply grab that file from your computer. Right. That's running it behind the scenes. We're not going to do it that way. So we're going to hit the drop down create ad hit that drop down. Nope up. Scroll up create ad. There we go. Okay create add the drop down hit that drop down. And then we're going to use existing post. So we post it on the business page first. We come back here and we use existing post and select post go to click on right there add creative select post right below select post. Okay, so there is that post. So all you're going to do is just simply click on that first one. And then hit continue. And now that we just put it in line for an ad now we cannot go back there and change the text. Right so now that that's that's why I keep mentioning make sure the text is is is up to par because we can no longer change it. So now we're good so so there. There is the video. Start conversation, you can, you can, you can have a car, an automated conversation going so if someone hits a send message button then then you can have a series of messages go out. So that's not really this type of ad this type of ad is designed, the objective is awareness. So it's designed for one thing and one thing only, and it's to get views. That's it is to get people to watch it. That's it it's not to give people to click, go to a web page, give up their information it's not that type of that. It's simply for awareness. So the send message button is not even the most important right now. So we'll leave it as is scroll down. That's it. So we're going to make sure yeah no tracking is even really needed because we're going to set up the tracking in the custom audience tab. So we don't need anything there click publish. And that's it here. When you publish it you're always always always looking for the publishing one of three to turn green just like that. Okay, you're always always always waiting it for waiting for it to turn green. And the reason why I'm bringing this part up is because sometimes it doesn't sometimes it doesn't. So you'll click the publish button and it never fully published and you'll think that your ad is set to go live when it never turned green like that. Okay, when it doesn't turn green like that because this may happen and that's why I'm going to spend a little bit of time on it when it doesn't turn green like that. It's going to be stuck in blue it would have been stuck saying publishing one of three. So you didn't wait in here you would we would have been waiting waiting waiting waiting it would have been publishing one of three it would have just been blue and not proceed. It would have not continued it would have just stayed stuck when that happens all you do is open up another tab. Come back to the ads manager go ahead and do that open up another tab. Because this is super important because you're this this will this will happen, hit open up another tab note just open up another tab. Okay, hit the plus sign, and then go to your ads manager so your folder, your bookmarks, go to as manager. So so in the case that it gets stuck. What you're going to see is the blue button in the top right hand corner or the button I should say you're going to say the you're going to see the blue you're going to see the button in the top right hand corner turn blue. And that's review and publish. So that button that's right there the top get rid of this black bar hit the X. You don't need to know. So so this button right in the top right above the calendar review and publish you see that button. Is that top right top right review and publish. Okay, above the calendar. Yes we're here. Okay. That would have been blue. Okay. All you would have did is clicked on it. You can see all the green publish button there, and you publish it there. That's it. And then and then it'll fully go through fully go through publishing three of three and no turn green. That's how you do it. Okay. So now go back to the other tab the ads manager, and let's just close out that one so we don't need this tab you could just go back to the other as manager that's open to the left. Yeah, just work out of this one. Okay, perfect. So we're good. So now all we're going to do now so step one posting it on the business page first. We're going through this whole entire ad setup. Now the calendar, we could easily set that to go live at any date so let's go so so right here to the left. These are the three, the three steps that we just went through we're on step three click on the middle one click on the middle one new awareness ad set. So I know you don't want this ad to go live the next day. So here is now is the time to play around with it and change it. So this ad goes live you don't want to do any changes right once it goes live let's say it went live tomorrow at 6am. Don't change it anymore if you messed up on something turn it off and do the whole thing read read the whole ad. Do not come in here and make changes once the ad is live don't change the budget don't change the targeting don't change anything. Once the ad is live but again since it's not in this case we can always come in here and mess around and do whatever we want. So I know in this case you don't want the ad to go live tomorrow so let's change that. So scroll down to the calendar and just that date change out that date so set for whatever it can it could be next week it'd be next month whatever just set it set it for whatever. 19th and then change out the end date go to go to January 19th. And so here's what you're going to do so so in the case that so in Rocky's case Rocky's like you know David I don't know if this video is the one I want to rock with so so I'm going to do a few more this weekend and maybe I'll change it to that. In that case, no problem. All you got to do so so publish it go to publish it with the green one. You're publishing this step and and put it this back in order to be processed and reviewed. So, so now let's okay so let's close out top left close out. So, so, so as we yeah right there. So as we now move into the next few days and you go and get the new the next video done. Okay cool and then and then go in and hit the one selector one selector one select the blues at the top. Go ahead and X those out. Yeah, hit the X, hit the X. Okay so now let's come back to the campaigns tab. So click okay so here here we are on the campaigns tab and it's always good to name everything as well so good and so right below the title new awareness campaign. Hover over it and click on the pencil to the right the pencil to the right click on that. Okay, I always name everything right you want to name your post you want to name your video you want to name the image whatever give it a name. So in this case it's simply your intro video right it's your intro video and take away all that delete all that delete all that and just customize it something that's going to get going to allow you to really know which add that is right I want to come in here look at the dashboard and know exactly what that what add that is because if I don't describe it here in the title. I'm going to have to click on it go into it see what add it was see what video was because I never gave it a good brief description here. Right so introduction introduction. Perfect and then and then in parentheses introduction of myself video perfect in parentheses in parentheses away from video so on the on the side of video so go to the very end in parentheses awareness no introduction of myself video. After video so put the cursor after after the word video. So, after the word video, go to the end. Yeah, and then and then in parentheses awareness. So in parentheses all simply name the objective that I chose on this first step awareness, right, that's the objective. So, so I'll always put that in parentheses in the title so hit publish. And that's that great. Bottom right publish. See it down here. Well, it's right below the title right right where you typed it says publish right below it. Okay, great to hear me. Yeah, publish. Okay so so now you can look at the dashboard and know exactly what add that was. You can do the same titling on the middle tab, the asset tab or the and some similar type titling on on the campaign tab, but just right here. Yeah, the ad tab I should say to the very right the third tab. But here right here on the campaign, as long as I could just title that then I'm good. Right because this is the first step you're looking at is the campaign tab always. So here, right there you know exactly what what that was. So that was step two step two was setting up the ad to go live. So if you want to change out that video, all you're going to do is simply come to the third tab so you're going to make sure that you're in this ad so you're going to always check the box. Right, you're in the campaign tab. Check the box. That's the ad we want to work with right here so the box already checked. Now what I want to do is I want to go to the third tab because it was in the third tab where my ad is at. So, once you create a new video going to click on that once you click on it once you go out and create a new video. All you're going to do is post it on the business page just like you did this one. Okay, so step one is just post on the business page right out the text. Maybe copy the same text from this one. No big deal. Post it there first. And then all you're going to do is come back here. You check the box on the first campaign tab. Now we clicked on this tab and now all you're going to do is click on edit right below the title new awareness ad click on edit. And all you're going to do now is come in here and you're doing this before the ad goes live. Right. If the ad were to go live, don't mess with it no more. Turn it off and just redo it. Right. No big deal. But but if if we're catching it prior to going live, then yeah, we can make as many changes as we want right now. So in this case, all I would do is I would scroll down, scroll down and then I can simply change right here. I can change post. Right. Go ahead and click on it. Change post. So so as you put up that next post, you would see it right there. Click on it. Continue. Then you hit the green polish button at the bottom. And that's it. Okay. Okay, that would have been the new post. Click on publish. Go ahead and click on publish anyways, because there was a little yeah just go to click on publish. So that would have been the new post and you would have been off to the races come next week or whatever date you set to for to go live. Okay. So that's step two. Now the third and final step, the third and final step x out of this top left. Let's X out. And now we're going to simply go to to an X out of this. Okay. Yeah, so top left. Yeah, we're going to just come back to the dashboard. And now our third and final step, we can either click the three lines to the top left or we can go to our bookmarks. It's all about the bookmarks, man. You can navigate through here for sure. You can you can for sure navigate through here if you want for sure, but but everything we're going to need is in the bookmarks custom audience. So now all we want to do is make sure that Facebook starts to starts to put all these people in our custom audience, those that are watching a percentage of the video. We don't want to necessarily put put put those that watch the whole video in the bucket. In this audience because that won't be the biggest audience. And that's the thing about video audiences is that the majority of people are going to watch a percentage. They're going to watch the whole damn thing. Like very few of us watch a full video of anything right, but those that watch a percentage. That's all we're after. So if it's a one minute video maybe we'll in fact how how long is the video. How many minutes. Yeah, see so 15 seconds of it, or maybe 25% of it. So those that watched 25% of my three minute video are in this audience and we were going to show you all the different timestamps, but but normally that's what it is either 15 seconds or 25%. So now here, this is this is this is what what it's all about it's creating these audiences right so again this is the third and final step of this is we're going to create the audience so click the blue button create audience. Every video that you're running an add on this is what what you want to do cut custom audience. And then here, these are all the different sources that you can actually create an audience around. Now again when we when we first set up our business manager. I had you bookmark your Facebook page, just to create the audience right and that's the first audience that you see in the background we created on that on 12 to. But that's not an issue really retarget when it comes to all these different sources in your particular case with your business 99.99% of all the audiences they will ever create from this point on will be around website and video. That's it. And if you're running lead forms, because a lot of people are especially in your category of credit and even in the credit in the category of housing. So in that category, what I'm going to be teaching a lot is lead forms as well running an add to a lead form. So we'll be testing back and forth running it to your landing page running it to a lead form. Right so so in that case we'll create audiences around lead form as well. But for right now, website and video is where majority of all your audiences will be built on so in this case we're going to go video we're going to go video and then we'll hit next. And now over here with the engagement hit that dropdown and this is where you'll see the different time stamps so I can create an audience around those who watch three seconds of it 10 seconds of it 15 seconds of it. Right so sometimes you'll put your consumer hat on and and just from a consumer's perspective if I sat here and I watched 15 seconds of this guy's video. Is that enough time for me to recognize him because that's what this is all about psychology me if I saw 15 seconds of your video, I'll recognize you the next time I see your video. That's just me right 15 seconds is a long time right for me to sit here and watch 15 seconds of something. So that's kind of how you want to kind of judge it I think either anything from 15 and up really but but again the higher you go up it'd be great to create an audience of everyone who watched 95% of my video. For sure that'd be awesome, but that audience would be small. Right, it might not be the best to retarget and I don't need someone to watch the full video. That's not even really what I'm shooting for. If I can get if I can get your attention and hold your attention for 15 seconds or 25%. That's all I need, because I'm going to win you over when you when you see the next ad. I'm going to win you over when you see my third video and fourth video and fifth video and sixth video I'm going to win you over by the time I keep digging into you. And all you were were maybe sewn in my audience that watched it for 15 seconds. You watched my first video, seven videos ago, 15 seconds. And after that I kept showing you video after video after video after video. Right. So, so here I guess what I'm trying to say is is is either 15 seconds or 25% would be would be good 25% of three minutes is what it's obviously more than 15 seconds. So what is that like maybe 25 seconds like, like three minutes. Yeah, 40 seconds. Yeah, like 40 seconds. So, so that could be that could be a good audience right so when I watched 40 seconds of your 30 of your three minute video. But let's not overthink this, go with 15 seconds. That's fine 15 seconds is a good amount of time 15 seconds. And then simply choose video so right there in the blue choose videos. To the right. Okay, there. Yes. So here you're going to simply the correct Facebook page. So let's get out of the castle rock audio or auto. And let's come down to your, your actual business page. And then you'll see your videos right here below. There is that video and and so go to check the box to the left of it and then confirm at the bottom. It's fine because it says hey Eugene and Springfield and before we look at it says hello Eugene. Yeah, so this is the one actually did yeah I didn't pick up the edit that we just did a few minutes ago but that's fine that's that's the only video you have up there so that that's the one. So confirm. And in the ad in the ad part, it'll say the new it'll show the new update. So here retention retention 365 we're going to bring that way down. Way way down because I don't I don't want Facebook to keep people in this audience for actually know what because we're going to keep showing them future ads anyways so so. So leave, leave the 365 that's fine because this is your this is your intro video so go ahead and leave it leave it at 365. The audience name. Pretty much what I named the, the campaign title, what do we name the campaign title campaign title was introduction video of myself or something like that like what is an awareness. Yeah. Yeah, yeah that's the same one. So just name it that I wouldn't put the word awareness. What we're going to do yeah go to name it the same introduction of myself video. In parentheses it's not awareness here in parentheses here. It's 15 seconds. So introduction of myself video. And then in parentheses 15 seconds. Perfect. And this is your custom audience. So we're going to click on the blue create audience. And now as we go into future ads and we set up the third ad and for that and fit that this could be an audience that you always retarget click on done. And that's it man so step one posting on your business page step to set up the ad to go live and then step three creating your custom audience any questions on any of that. No that sounds pretty simple I mean someone say simplistic but I mean it makes sense and I can definitely work on that and follow through and I can I can definitely figure that out. Awesome.