 For 153 years, we have been driven by a persistent pursuit that ignites big moves and fuels a brighter future. Over the last decade, we've invested in critical areas that have changed Purdue and the world. And our next big moment is now, at the intersection of so much of what we do best, engineering, science, technology, all grounded in a solid foundation of liberal arts, lies our next opportunity, our next big move, to build the business school of the future, the one that we, our state, and our world needs. This is our moment to leverage our position of strength, to redefine the preparation of business leaders for today's technology-driven world who will need to be bold, innovative, and unafraid, ready to embrace opportunities not yet conceptualized, shape industries not yet invented, who will need to believe in a tomorrow better than today. And who better to believe in them? A top 10 public university, best value university, most trusted university, most innovative university, a top school for engineering, computer science, data analytics, and agriculture. And the only university recognized by Fast Company Magazine as a brand that matters, with Nike, 3M, and McDonald's. This is our moment to once again summon the best of Purdue. This is our moment to leverage our preeminence in business analytics, to blend business with STEM disciplines, to develop a new kind of curriculum that is well-rounded in the history, philosophy, and the economic theory of free market systems. One that puts an intense focus on students' ability to think critically and communicate effectively. That teaches our future leaders not only to understand the data in front of them, but where the next breakthrough will come from, and how they hold the power to change the world. We must not accept good enough. That is not in our DNA. Making bold moves is. This is our moment to rise again as one of the best business schools in America. A business school for decision makers, risk takers, instigators, integrators, ceiling breakers, boiler makers. This is our moment to show the world that the greatest risk of all is that we stop taking risks. This is our moment, our next giant leap. Now is the time, the moment for a new, reimagined, and re-engineered Purdue School of Business.