 On that note, I'd like to also invite on stage the editor-in-chief and chairman of the Exchange for Media Group and also of the business world group, Mr. Anurag Batra, to please come up on stage and formally extend a warm welcome to all of you all present here with a loud round of applause. Good evening, Supanna. It's my honour and privilege to welcome all of you to the seventh edition of the ITMA. The first edition of ITMA happened on 5th June 2011. In the first edition we got 200 entries. This edition we almost got 900 entries. We were hoping that we'd cross a thousand entries but I'm sure we'll do 2,000 entries next year. But really 900 entries, the kind of response to the award shows that the digital domain has tremendous promise to this group of leaders, professionals who are making a difference to the digital domain. I don't have to evangelise digital but I really believe that ITMA has become a property that I personally look forward to an event, to an IPR, to look at the work that wins, that gets shortlisted to know what's happening. So really I want to thank the jury. We had 12 screening jury members. We had 12 jury members in the jury chair. Some of the jury members are in the room today. So really want to thank them because without the jury the award is incomplete. The jury really makes the awards happen. So please give a round of applause for the jury members in the room and the ones that really... It was a very intense jury meet. Second, today to provide a context to what's happening in the digital domain there is a panel discussion. We have all the stakeholders of this ecosystem in terms of media owners, digital media owners, brand owners, platform owners, agencies in that conversation. So I look forward to listening to this conversation. Tonight when you see the length and breadth of winners you will see that the work that has been shortlisted and has eventually gone on to win has also created success for the brands in the marketplace. So it is effective advertising. It's not just good to have advertising. We are doing this event 17 days after Mary Meeker's report came out on 1st June and most of you in this room would know Mary Meeker but she's a venture capitalist based in the US and every year we look at the state of the digital report that she comes out and you know again it's a long report but two things. In her opening slide she talks of how India is the second largest digital nation or the digital market and it has replaced US. So China and India. Second, of course, her theory of proportionate spends on mediums as per the time we spend is coming through in every other market. So it is likely to happen in India also. So the spends on digital are still less than 10% depending on whether you take our estimate of 5.5, 6% going up to 8%. By the end of the year or take somebody else estimates they're less than 10% but if we go by Mary Meeker's report over the next two, three years that may go up to 20%. So really that will happen because of the people in this room and digital entrepreneurs are Vinay from Viti Vidaire. When I first met him and he told me at 420 million I said are you drunk or you're weed 420 million? I mean anyway 420 is a very dubious number so I was but the fact is he has built that kind of traffic. So really it will create winners of a different kind of a different scale and digital is finally becoming the first option for market years even ones who have large budgets. So digital is now no longer additional and as you know with the agencies that you'll see in the room tonight you'll see that clients are sitting with digital planners as the first port of call they want to break initiatives on digital. So really look forward to meeting all the winners tonight celebrating your good work and the achievements you have and look forward to listening to the eminent panelists that are here. Thank you for making it my big success and I met when I was coming from Delhi today to Bombay in the flight I saw some young people in the bus and I said to myself maybe they're coming for it ma and then one of them walked up to me when they walked up to me and said oh you're Anurag I've asked him if I owed him money he said no I'm not that guy but he said oh I'm going for it ma are you also going for it ma I said yes. So it might become such an event which is tremendous interest and we're really grateful to your support and your patronage to our sponsors to our jury members to the industry for entering and really the fantastic exchange for media team led by Soparna to put this together because it's really a three month process which culminates tonight. So thank you to all of you for being part of this.