 e-commerce is growing at a tremendous rate. However, online conversion is still a big problem. Long checkout forms often lead to frustration, especially as customers increasingly turn to their mobile devices for various e-commerce activities. It's no surprise that 69% of users today drop out of the checkout process before the purchase has been completed. With Google Pay API, we want to help you make your checkout experience easier, allowing users to pay with many forms of payments stored in their Google account, including credit and debit cards, whether your customers are shopping at a physical store or online in your apps or websites. Today, there are hundreds of millions of payment methods, billing, and shipping addresses saved to Google accounts. Users have stored this information when making purchases on apps like the Play Store, YouTube, or shopping the web using Chrome. We call them Ready to Pay Users. Google Pay API enables you to call up their information in a secure way and allow your customers to checkout with the click of a button. Having customers who are just a tap away from performing a financial transaction is not only convenient, but also sets the merchant up to take on smart technologies such as Google Home or other connected devices, preparing your app for voice powered transactions. The Google Pay API can be implemented in just under a week and it works with your existing payments processing stack, making this integration really simple. There are also no additional charges added to your standard processor fees. We've partnered with many leading gateways and processors around the world with more coming soon. Check out g.co.com. Now let's have a quick look at how the Google Pay API works. Once the user clicks on the Google Pay button, the Google Pay API initiates a request to Google servers. With this request, your app passes the name of your processor among other parameters. Google uses the processor's public key to encrypt the response and sends a chargeable payment token back to you for use with your processor. Now that the processor has the payment information, it can use it the same way as if it came from the user's input directly. So to summarize, with Google Pay API, hundreds of millions of customers around the world who saved their payment information with Google can now pay on your apps or websites with the click of a button. Your customer's payment data is end-to-end encrypted from Google's servers to your payment processor. This means Google Pay simplifies how you handle this otherwise sensitive data. Customers can check out using any device or platform. The integration of the API is simple and can be completed in just a few days. Check out the video, Google Pay API implementation demo to learn more. You can find additional useful resources in the video description below, which can help you to further optimize your e-commerce experience and find more information on how we are continuously committed to adding new payment credentials, loyalty programs, and more for the convenience of your users. Google Pay, a better way to pay by Google.