 Hi, I'm Rochira, CMO at HMD India Nokia, and I'm delighted to be on the jury for the Maddie's 2020. The last six months have been unprecedented, tectonic. There's no lack of words really to describe the kind of shift that's happened in the way we think of reaching out to and connecting with our consumers. What I'm looking forward to is not just brands that have delved deep into what is their purpose and how do they make life better for consumers who've been hit with the shock of COVID-19, but equally for using those compelling insights and using that connection to really drive some fabulous engagement and therefore making the right impact not just for the business but to impact the lives of consumers. And that is hitting pure gold. So look forward to your entries and hope to see some really, really sterling stuff.