 What's the number one listing opportunity right now 2023 and this is something you really want to listen to because we're pre-spring market right this second and I feel like we're going to have this massive wave of activity in the spring that you need to prepare for. You need to stack listings to the moon and I want to talk about what I think the best opportunity is right now to do that and right now all over the country you know it's per market markets are local of course but we're seeing multiple offers coming back not like it was but we're seeing multiple offers come back why because inventory is dropping like a rock interest rates have trickled down and the demand is still there the demand I mean we lost some demand yes but there's so much demand it's overwhelming when you look at inventory and inventory isn't even back to anywhere near pre-pandemic levels so we're in this predicament honestly guys and I feel like we're going to have this massive rush in the spring after that I don't know what's going to happen honestly because if the market becomes too overheated then we don't know what's going to happen if they're going to raise rates back to cool it off see this is the things that could happen either way it goes if you go out and stack listings right now you're going to win regardless because if we don't have a wave of activity in the spring you're still going to win because things are still selling 33 percent of homes right now they hit the market are selling in less than two weeks so one in every three houses that you list on average is going to sell and go under contract within two weeks 21 percent of houses are still selling above listing price now that's what it was back in March of 2020 so we're getting back to a little bit normal there but let me tell you something ladies and gentlemen we're in a very very incredible market way above average this is really dream markets if you really want to know we've got 30 listings right now active so that's the most we've had in years and we're still stacking listings I picked up two more today so really 31 right now and we're going to continue to stack stack stack stack roof team is stacking listings and that's exactly what you need to do these listings aren't necessarily selling very fast a lot of them are kind of sitting there we've had some of them for a little while but that's okay because when that wave comes we're going to be the only one sitting there with inventory and that's the position I want you to be in today I want to talk about what the listing opportunity is I want to talk about you know hitting these property owners because that's who list properties you have to actually create those relationships and have conversations with property owners but I want you to hit them not only over the phone you know the traditional cold calling methods and I know you're thinking oh god cold calling but I also want you to get in front of them on social so I want to teach you today really quickly I want to make this video as short as possible of how to hit the exact property owners that you want to do business with I'm not talking about geo leads or circle prospecting I want you to hit these property owners on digital so that they see you and become familiar with you before you call them and maybe some of them saw you on social maybe some of them didn't it doesn't matter at the end of the day leads or leads leads are humans in the market and you want to target property owners and develop those relationships so that when they decide to buy or sell they're going to call you that's the name of the game accumulating relationships in the market you know you can go out and spend a bunch of money on leads it's all going to come back to the same place just gathering data to then call them every single lead generation source Facebook Zillow whatever you're collecting data it's just a matter of how much you want to spend on the data but at the end of the day you're going to have to call them regardless this is a way where you can do it for very cheap very cheaply get in front of them on social before you call them hey why not and you can do it all in one convenient spot so let's dig into this I want to dig into the scripts and everything what I want you to do and just to just so you know I've been calling the market exactly what's happening right now with multiple offers happening I've been talking about that for months that there's no way you can have you know inventory dropping interest rates coming down with inflation while demands building and not see multiple offers again in the market and so I'm not saying I'm a fortune teller but I've play I've been calling it pretty well so far through this market shift and what I'm seeing is a massive massive wave in the spring and then I don't know what's going to happen after that I'm going to have to take a look at what happens what's the aftermath going to be we know inventory is going to come back up because it comes back up every year around springtime it starts gradually climbing so that means it's going to be less demand after the springtime rush telling you guys this is this is happening in slow motion it's nothing that's hard to see so let's talk about this hitting these property owners on social but also calling them see I think you need to have both you know the calling them which is the old school you know traditional way and then you've got the modern you know digital of advertising way do both that's where you're going to see some massive results and when you're talking to people it's like you don't care who you're talking to you got to get out this mindset that oh they you know it's cold call or that you know they're going to be you're just scared and you're nervous you got to get over all that because these are human beings that live in the same area as you you already right there have some some common ground that you live in the same spot what's the chances that somebody else in the world lives in the same area as you it's like you know whatever there's eight billion people in the world what are the chances that you know one of those people live in the same area that you very very little that's common ground right there and that's what I think about all the time when I'm calling people I mean these are your people you know thank you for yourself as a volunteer worker doing community outreach to see what you can do to help people let's dive in here so the type of leads and these are my favorite leads and again I don't want you to think oh he's talking about cold calling I'm not I'm talking about hitting these leads on social and calling them both all right but for me we're having an influx of expired listings because of the market people overpriced their listings thinking it was still 2021 and those listings didn't sell those are the perfect candidates to reach out to and I'm not just talking about recent I'm talking about you know one two three four five even 10 year old expires all right and some of these expires that are old may have sold that's okay talk to them treat them like family see what it is that they're doing now and what you could do to help them moving forward in their real estate journey this is what you have to get really good at the communication side and quit focusing on that listing that property focus on that person what you could do to help them that's what you need to be thinking about a lot of the expires that I represented I helped them as buyers I was their buyer agent I called on about the expired as an excuse to call them and talk to them I use the properties and excuse to talk to them to connect with them to see what I could do to help them that's the secret right there if you can get into that mindset that it's not about the property it's about listening and trying to figure out what we can do to help this person and asking the right questions why are you looking to buy or sell are you already working with an agent so on and so forth then we're really going to get somewhere okay and having a calm demeanor and realizing that when you walk into a process that's a situation of the prospect you don't care if they want to buy or sell that's the best because you know your pipeline is so large because when you open your mind up that your pipeline is every human in the market it turns into a totally different ballgame right and you know you have unlimited business forever so let's dive in here how do we find these expires how do we hit them on social before or we call them and what script do we use when we're talking to them so let's dive in all this really quickly and so I can let you guys get back to your day so we're going to find them on redx we're going to go to redx you can go to redxdiscount.com to save $150 the the setup fee will be waived I'll put a link in the description as well but or on zero to diamond.com and on zero to diamond there's a free course on expires that has tutorials videos of me making calls I'll also link the funniest video of me calling expires at the end of this video so wait till the end and you can click that one and watch me call expires live but redx and you're going to want to get expires plus when you get it redx you might as well get geoleds plus expires plus a multi-line dialer and ad builder so when you get plus you're getting emails you're going to use those emails redx is actually going to use those emails to find those people on social and then you're going to be able to run ads to those owners through ad builder ad builder is $50 and you can create the ad right there on redx and click the box expires or whatever folder in redx that you want to to send ads to and then boom it's very user friendly you don't have to learn how to use facebook ad manager or any of that stuff you can literally create very easily very super user friendly the ad who you want to send it to how much money you want to put on the ad and boom it's out the door and so you can you can pick up it pick up expires plus okay go back 10 years or however many years your mls goes back you might have to call redx to have them walk you through how to get the old expires when they do that don't allow them to take out the the the ones that re-listed and sold they're going to want to try to do that say no i just want all of them because you don't care if they sold remember that you just want the human but also get the withdrawals and cancels so expires withdrawals and cancels for like 10 years or however far back your mls will allow you and then get all of them okay and then let's start running ads day one you know get them in your folder run ads to them and then start calling them and have those ads running for weeks and weeks and weeks and some of the people you talk to may not have saw the ads they may not be on facebook or whatever and some of them a lot of them will and if you have some really good videos have like three or four ads and videos some images some different things um and have them be called action ads to click to give you their information or to ask questions or to DM you or whatever have called actions on these ads and you're going to start getting leads not only the ones you're calling that recognize you from the ads but also leads from the ads this is absolutely genius because it costs so little to do this you're targeting the exact people you want to do business with and you don't have to run a bunch of general ads to the general public these ads are only going to be seen every penny you spend on ads are going to be seen only by expires or geo leads if you have geo leads and you build that list you can send ads there you can also upload your past clients to the database and run ads to them as well right there in with an ad builder on red X so it's absolutely incredible why aren't why is it why isn't this the main uh you know the the the main thing that agents are doing because it's so cheap you're targeting the exact people you're hitting them on digital and you're calling them why not I don't know I hadn't figured it out this is absolutely the best I would be crushing this so um let's get into the scripts really quickly when you call them and you could download my scripts at zero to diamond dot com in the course I'll put that in the description but when you call them I love them so much because they tell you a story it's like hey mr johnson hey mr johnson ricky caruth at whatever real estate company here in gulf shores alabama how are you doing today cool me too i'm enjoying the day isn't it gorgeous out there great well listen I don't want to take too much of your time but I see you were trying to sell this house whatever you know whatever happened with that boom that is it right there now that conversation could go so many different directions but you know you want to take it in a place of exactly what they're trying to do why they're trying to do it if they're working with another agent already or the original agent or whatever and at the end of the day if it's kind of you know either way it goes you would love the opportunity to say in touch but you're listening for the opportunities of what they're trying to do so you can create a custom game plan around what they're trying to do so that you can help them do it I've never really sold a piece of property I've only helped people do what they're trying to do I'm in the service industry I'm not in the sales industry I'm not trying to sell myself or sell a property I'm trying to service you know sir how can I help you what are you trying to do okay well this is how we should move forward if that's what you're trying to do this is the best route that's what I do so I hope that's the you know that's what you subscribe to is getting out there and trying to help people and working from that angle because it's been so good for me when I plug them into my weekly email and you know people know I'm here to help my business blew up and I was able to sell 100 properties for eight years in a row as a single agent working just five to ten hours a week on my business I wasn't a lot of people think oh you're running around like a crazy man no I was working very little on my real estate business I was working hard building other businesses and building my brand and creating content and writing books and stuff like that but at that point I wasn't spending much time on my real estate business so anyway the number one opportunity right now for listings is expired and you need to hit it so hard along with geo leads hit them on digital call them but you need to be hitting this so hard right now and stacking listings to the moon before we see this massive wave that way you're going to reap the full benefits of this wave that comes through so go to redxdiscount.com to grab those discounts let me know if you have any questions whatsoever in the comments below and I'm going to put that video right here of me calling expired you're going to this is a funny one so you're going to love that and yeah no I hope you got a lot out of this video we'll see you guys on the next one take care