 Do you guys ever just spend hours reading the forum what people are saying to each other on the forum? You mean like trolling it? Yeah, just going through it. Like, cause we get tagged a lot, right? We get tagged a lot on questions and stuff. I probably get tagged Do you mean like when there's like 10 to 15 times in a long thread where there's like a hundred people that are like commenting on something? Well, what happens is cause I get, we get tagged so much that I make sure to answer the questions and you know, when people tag me that sometimes I forget to just go through the ones I'm not tagged through and just read them. And I'll look at a question or whatever and I'll be like, wow, there's 15 comments or 20 comments or there's obviously conversations going on. Man, these people are so helpful to each other and the information they're giving each other is It's legit. It's good. It's good information. There are a lot of legit people in there. Yeah, cause sometimes I go through them like, well, I want to make sure there's nothing you know, if someone's saying something that may be, you know, not right or whatever. Like a Jim Stapani army guys in there just infiltrating. Exactly. No, it's all really, really good and I can see, I mean it makes sense why people consistently say our forum is like one of our best, one of the best things that we have you know, that we offer. It's just, it's pretty amazing. I love it. Well, what I find amazing is that we were, they kept it up like of course when we first started it and there was 10 people in there, right? I mean, in the very beginning of this and we were helping everybody you know, one of the biggest fears I had was I remember and I remember thinking this I mean, God, this is so great what we're able to do, but let's be real when they get thousands of people in here there's no way we can possibly answer all these questions but what's neat is to see that we created a culture in there that has now fostered all these other great minds that everybody's helping each other and it's not like it's from professionals, you know what I'm saying you got doctors and PTs there's a lot of trainers, a lot of competitors just a lot of really smart people that want to grow and learn assisting each other. Well, what's cool to me is when I look when I go through and then people have questions and then other form members will make recommendations for like programs and stuff and the feedback we get on some of our programs and like the NoBS 6-pack formula really, really good feedback on that I mean, they're saying it delivers, right? Because we, the promises we make with it is it's going to develop your abs are going to stick out more people are commenting that that's actually happening that they worked out their core before but they didn't use they didn't follow a program like that techniques to that to that degree right and that they're seeing the more of the development so it's pretty cool what a lot of people don't know is April for us is a year that we really made MimePump a business and so we want to do something special so this month if you enroll in any of our larger bundles the RGB bundle which is MAPS Anabolic MAPS Performance and MAPS Aesthetic or our MAPS Super Bundle that plus MAPS Anywhere and MAPS Prime we're also going to give you the NoBS 6-pack formula and we're going to throw in the nutrition guide and the fasting guide so you get all that for free and then on top of it after you enroll you'll get an offer for half off the normal price for access to the forum and the cool thing about the forum now is once you enroll or once you're in, you're in that's it in the future and the relatively near future that's going to be an annual fee but once you're in you'll never have to pay that so great promotions running this month and remember the RGB bundle is nine months of exercise programming and the MAPS Super Bundle is MAPS Anywhere and MAPS Prime in addition to that so you're pretty much set you can pretty much follow those programs and cycle through them and you're done you're pretty much done with your workout programming you can find those at mindpumpmedia.com only one place to go mindpump with your hosts Sal DiStefano Adam Schaefer and Justin Andrews always, always excited to talk to this man now I have a little bit of a bias with this guy because we have tons of great guests we have tons of brilliant guests but I enjoy talking to Tom probably more than any guest we've had yet because his business mind is insane he's on such another level than almost anybody or any other guest we met we've met guest from a scientific brilliant mind on a whole other level but his business mind is ridiculous and we cover a lot of that in his episode right now I got a chance to really pick his brain and then off air too we got to talk a lot but man if you're an entrepreneur and you're not following this guy he's a must follow he's quite the visionary what he talks about with impact theory and what the goal is with impact theory in this upcoming interview he's looking far ahead and he sees what's going to happen and he's grabbing on to it and he wants to be one of the prime kind of drivers of the new kind of media industry but he's got he I believe he's very accurate with how he understands how narrative and entertainment is really what drives culture that's what really you know I connect with because I think in I think really deep about things and I attach myself to different you know like stories like a Star Wars or like I'm always wondering why that resonated so much with me and he really has a an awesome way of articulating like how that affected him and then you know what motivates and drives him and why he's you know attracted to those type of stories and what that can do for you and influencing the culture around us and stuff and so he's he just he just has a way of really looking at the world in a unique way and then also just a killer killer business mind he's quite dynamic when I actually watched one of his because he's got a great YouTube channel right now it's part of Impact Theory the YouTube channel is actually under his name Tom Bill you his last name is spelled B I L Y E U I just watched his interview with Mel Robbins she has a fantastic Ted talk too and it was one of those videos that you watch and right away you have takeaways like right away I applied some of what she talked about and it's pretty awesome but his YouTube channel is awesome you gotta check it out you can find him on Instagram at Tom bill you or Impact Theory and the same thing on without any further ado here we are interviewing Tom bill you the man the sound is better today it does or maybe we're just sober more than likely it's keep it real dude yeah we had always we had a little some Moscow Mule and party accessories a little alcohol and cannabis for the ladies did you say you knew who Mike was do you know what that is I know him by name okay but never that's a good dude really good dude yeah that was a fun different you know it's always great to we love we love like shocking people that you know that they come on our show and they just assume if you just you know because you don't have time to fucking if you don't know who we are you don't have time to research our bullshit all you know is we look like meat heads yeah we're gonna talk about and our web and our website right bro high five at some point they see that they put okay but and then it's like you see this transition like it takes about a half hour hour of like conversation dialogue like oh wow we that's always the fun of it when you're interviewing somebody and you see like part way through the interview their vision of who you are changes like in real time you see it happen we talk about we see that with almost every guest posture change the lake it's up you know wow it's interesting yeah yeah I remember we do we interview doctor Terry walls Terry walls I've heard the name but don't know so she developed the walls method very very smart doctor and scientist and she you can hear it like fifteen minutes into the interview well we had cool we can hang out well we had a hard time with like you know there's more to that she's a very busy woman we had we had a really hard time those were the first times we use Skype to Skype somebody in I remember and we have a hard time getting connected so we were behind they were running behind for like ten minutes so you could tell she was irritated you know and then when she I think when she realized our message was pure and genuine you know and I think when she and then you saw you could just hear it in her voice so it was like an octave we would like but people you see here body language right away as soon as they when they get to that point where they get comfortable with that I want to bring up your shirt again yeah he's got the best shirts because I will not trying to say anything good about myself but I was the only one that knew that is very true whatever that's it's a little deep that's what it's a little deep in the matrix that it's got the white bunny and it says follow and right away I was like that's the girl it's out of the tattoo exactly don't take that from me I can't that's why you can't you and you first of all you only gave Justin like eight seconds he walks out what is this it's a white body I'm like whoa I just what do you offer me yeah I didn't know we're playing a game yeah would you mind telling our audience a little bit about your matrix story and well actually it's going to impact theory let's talk about that well what is impact theory what do you guys do all right impact theory is it really was born out of a book that I read called the power myth by Joseph Campbell and in it he talked about how the way that humans used to convey ideology how to live all of that stuff was through mythology and the interesting thing about mythology of old is that people actually believe that it was true so if you think about the craziest story that you can imagine the gods punishing somebody the Cassandra complex one of my favorite and as a parent you'll get this so and her punishment was that she would know the future but nobody would believe her which literally sounds to me like being a parent right like you know what those kids are headed for you know what it's about your daughter going on her first date at like 15 you know what she's in for because I was like Sarah Connor from Terminator you and I like we're going to have to go like totally geek out at some point yes so the popcorn please do that like is you know that's how we transmitted all of these ideas and people believe them and then his whole thesis Joseph Campbell's whole thesis is what happens to the world when people no longer believe that the mythology is real so if the way that we transmit the most powerful and disruptive ideas is narrative and the dominant form of narrative or these mythological stories and then people know that they're fake what happens and he said look at the world around you many of the ills that we face today are a result of a lot and working in the inner cities you realize the perspective is everything so one of the interview questions I used to ask a quest and to back up and give you just a little more context so at quest we got into manufacturing and manufacturing the only place you're going to find enough real estate at a reasonable enough price is going to be in the inner cities which means you're hiring from people that are local which means it's inner city kids right that's who works on a production line so you're bringing people in and normally the hard part is in that area and what we did was my whole stick is I don't care where you've been I just want to know who do you want to be and what's the price you're willing to pay to get there right so that is interesting to me that tells me like who they're willing to become and that is where I get really fascinated and somebody that's on fire to become something new like they're going to bust their ass for you so I put a word out into the neighborhood I don't care if you have a felony conviction I don't care if you're a former drug dealer gang member whatever you got the teardrop tattoo I don't care about any of that I just want to meet you face to face and I was gambling on the fact that I could look you in the eye and I could tell if you had done bad things because you're a bad person or if you've done bad things but you're a good person and that we could really help you become something and my belief was if you get, I think in movies right Shawshank Redemption anybody? Hope is a dangerous thing right but a hope gives somebody something to hold on to literally in the movie crawl through a half mile of shit and get out the other side to freedom that's what hope does man hope is a driver when you have a vision of who you can become like that's what working out is working out is the hope that you can improve yourself you can become something else and whether it was people were bullying you or you just want to get the attention of women it's like there is a real thing on the other side of transforming your physique for people and so that's hope and I wanted to give these people hope I wanted to show them that getting a felony conviction was not a death sentence and my belief was if I could show them that if I could show them that I really cared about what they were trying to do that they would then work their asses off for me and that we'd be able to pull this off because in the beginning we had to do something that was just extraordinary we didn't have a lot of money but we had to produce this massive amount of bars we had to do it on really old equipment that sort of hardly worked and so I needed people that were really going to work hard so we throw that out in the neighborhood doesn't matter if you have a felony conviction they come in in droves literally they would line up around not quite around the block but like down in front of the buildings people like what is going on here people would come in they wanted that opportunity I wouldn't even look at the resume and I would say look I just assume you have a felony conviction so don't panic but talk me through like I need to know who you are and so those interviews were super weird as you can imagine because you can't ask the traditional questions so I start asking stuff like this let me ask you a question I know that looks like a water bottle but it's actually a magic genie bottle and when you open a magic genie it's going to pop out and you can ask for one thing and one thing only and it has to be for yourself can't wish to cure cancer bring somebody back from the dead it's got to be like what do you want and the answers that I got were so terrifying that I realized like whoa we're like in a really bad place here so what do you think was there was one answer it was so common almost everyone gave the same answer what do you think it was? World peace no no something for yourself you said about world peace come on another chance another chance good guess not the right answer hmm I don't know Justin what do you have for me I don't know love, acceptance God these are you're way too high cause I'm trying to think that's a whole other level of self awareness what is it somebody believe in them even this is so fascinating I wish right now this were like a soundproof room where you guys had headphones on and in the other room I'm asking the inner city kids like what their answer is so we could juxtapose like back how far off we are like a brand new bed or like now you're getting close to a person just tangible things said I want a job now they're saying I want a job because they think that's what I want to hear right so it's not actually what they would ask a magic genie so I would say come on motherfucker you do not want a job your ass would sit at home all day chilling smoking a blunt if you could true or false yes that's true okay then why the fuck I said it's a magic genie it's a magic genie you ask a fucking magic genie come on so it's not a parole officer it is a magic genie what do you want really for real and then like you would push and prod like okay well why did you say you wanted a job I want money okay so you want money so here's a magic genie okay cool well but you have to be specific tell them how much money do you want every one of them then truly this to a person gave the same answer what any guesses million dollars one million dollars they are 100% correct and that's when I was I was sounded crazy yeah I remember being that kid I was like let's go look at Zillow it's impossible yeah and Zillow is available to them it's not like all these guys have cell phones so it's not like they're existing in a world where they didn't have access to the information but they weren't accessing it it was so outside of their purview of what to think about and it made me realize perspective is everything because if you don't even know like what to ask a magic genie for you you're done you were done my friends because but really you were up against the one problem that cannot be combated accidentally and that one problem is your perspective holds you down your perspective keeps you small your perspective makes you think of very small things and you're never going to encounter anything that pushes you to think bigger right and that's why it happens geographically this is happening here in Los Angeles this is literally in a car from where we are right now I was getting these answers were were like 20 minutes away okay so 20 minutes away from where we're all sitting right now we're surrounded like for those of you can't see where we are as fucking beautiful we're all being nourished right now okay all the think in a totally universe different way than these kids in the inner cities and so I began formulate this notion of mindset it's generational poverty right now generational poverty isn't about money it's about mindset you can have a monk that doesn't want to do anything they're not trying to scale the ladder they're not trying to be remembered they they want to go day to day be here present in the moment and love can go to these guys and realize that they don't know what they want in life they feel trapped by the system they don't believe that they're ever going to have anything they don't even think like on a grand enough scale to have a vision to go and chase something so what I started realizing at that moment is the way to help these people is just to introduce them to a mindset that's empowering and then from there like they can start reading and doing just like some really basic and their vision of what's possible because once your vision is expanded to what's possible and let's bring it back to Shawshank Redemption you have the vast majority of the characters in the film don't believe that you can tunnel your way out that you're going to get caught that whatever's going to happen is just why would you even start it would take so long it would take you know I think even says the movie that would take like 20 years and it ends up taking him 19 right but he knew handful by handful stuff my pockets full on a long enough time scale I get through this that's belief right and so what impact theory is is how do you give that belief on a global scale now I'm a huge believer that don't try to change behavior leverage it so I'm not going to run around giving talks in the inner cities and trying to convince them hey think differently it's not going to work that's not how we assimilate disruptive information the way that we assimilate disruptive information is through narrative we are meaning creation machines that's what people do I can show you the clouds you look at the clouds you'll see a face you'll see a duck you'll see all that looks like the first car that I had it's crazy none of that's there they're clouds right so we are making that up in our minds and so that is utterly fascinating to me so you can get people to start creating all of this insane meeting out of something when it's actively constructed to generate meaning right that's what narrative does is it takes these elements and it brings them together characters emotion storylines in order to deliver you meaning in the form of thematics and takeaways and all of that and that's what we do but people think of it just as being entertainment right so it gets dismissed people aren't really ringing the information out that they could so when I looked at it from a no bullshit what would it take I want to leverage behavior I don't want to change it I'm going to be incepting people at the five points narrative styles that are relevant today and that is books comic books movies TV shows video games those are your five dominant forces so if we can find a way to make each one of those pieces revolve around a theme of empowerment going from a fixed mindset to a growth mindset we can actually have global impact and to me you have to play the game no bullshit what would it take and so really just understanding I'm going to work within the psychological framework that exists today humans are making machines the way that they derive meanings from narrative that's just where I ended up right so that's just working backwards from the problem so but at the same time businesses have to be self sustaining now how do companies that do traditional narrative how do they actually make money well let's look at the greatest example of all time Disney right they like so far and away have been more successful than every other studio first of all they came along in the 1930s in the great depression and we're making them out of money for now they were making a lot of money for back then it was like absolutely crazy ridiculous and in ways nobody even imagined cartoons not only did they not imagine it they told what you're out of your mind like that's a it's childish be it's already dying so people saying did it it's it's dying bro like it yeah I was playing for a bit in front of some of the movies but nobody's really going in on that now like what are you doing and he just had this crazy vision about what it could be but the most important gift that he gave us and this was in 1930 and people still aren't doing it is what's called a total merchandising strategy now every studio has a merchandising strategy but no one has picked up on the one fundamental thing that Disney understood and that impact is going to disrupt Disney because we not only understand the total merchandising strategy in a way that nobody else does but we're doing it in the moment today using social technology the ability to build communities and all that so I'll wrap this up because I know we're fucking here so this is how worse this is what Disney understood and nobody else does Disney is a brand and the only way to be a brand of meaning is to stand for one thing and one thing only he stood for the magic of childhood that's I'm rounding it to that was a little bit different in his mind but it was the magic of childhood that's what he wanted to create it was pure wholesome family friendly you knew if you went to see a Disney movie was not going to be a slasher film there wasn't going to be any sexual double entendre's it was going to be family friendly stuff can be really human he prided himself on getting his characters to convey real human emotion could feel connected to them the fight the despite the fact that they were cartoons and it just continues to mushroom and grow and grow and get this you guys ready for this one I can't fucking believe this is true if you go back and look at historians one of the things that they credit with getting America out of the Great Depression is Disney's story of the three little pigs you're kidding me I kid you not and the story that they so they wrote a song I've never looked at the story of it look at the story of it right exactly so at the time it's like this whole downtrodden thing like everybody just feels bad and here's the thing about the economy it's all fake right it's all fake people get scared to spend money because people say you should be scared to spend money right if you have a job and your pay does not go down why would you change your life care about the okay you change your lifestyle because you're afraid now you're afraid you're going to lose now you don't go ask for that raise because you're afraid that ooh I might get fired right it changes everybody's mind not if somebody gave you their job then that's very real right exactly so if you lose your job is very real you actually have less money but if you don't lose your job and most people actually don't understand this they think when they go into depression that somehow their money is like doing less your money actually does more because prices begin coming down because the people who do lose their jobs can't afford it so it's like that's why they say invest when there's blood in the streets when everything is going wrong if you're one of the people anyway in the story the three little pigs they write this song called who's afraid of the big bad wolf and it becomes the rallying cry pushing back against the depression so the depression becomes the big bad wolf and everyone's saying like we're not afraid of it anymore and sincere real scholars say that was one of the things it was such a cultural phenomenon they can pinpoint it to that I mean look are you going to get everyone to agree yes it was the no but it's like one of those where it is taken very seriously as it had such an impact on the spirits of people and was such a cultural phenomenon that yes people say it's one of the things you are talking about human psychology yeah I mean that's just how we operate and I mean there's a reason why we believe in things there's an evolutionary purpose for it it's what drove the first guy to go over that mountain to search the new land knowing that there he doesn't know what's over there am I going to get food over there how am I going to bring back food for my tribe I'm going to die but I believe in something you know the spirituality came from that art came from that I mean the expanding the human consciousness came from how excited do you get about like people like Jamie wheel and genome project and stuff like that man Jamie is my boy so both Steven Cotter and Jamie will like I love those guys so much and I had him on impact theory we did the interview red stealing fire did a book review of that which was just insanely fun a to read and B to do the interview and I always feel like I'm never sure if I'm like ratting him out so Jamie you're going to have to tweet me or something and let me know like if I talk too much but he is 10 times more interesting off camera like and I think it's fucking amazing on camera but off camera when he's like not like he'll just fucking talk he is this hyper intellectual guy he is super super bright and he's very adventurous and so his understanding of like psychedelics and all that stuff is is unbelievable you're going to love the episode we did with him oh you're going to love it we got into all that he was so man I can't he's got what in July is it in July he's got it coming up to big sir have you heard him talk about it like the little the little domes that they're not domes are like he's setting up like these and it's got the you know hot cold it's got the infrared it's got all bungee jumping yeah bungee jumping basically a place where you can reach a stasis through every known you know legal all the stretching capacity even further by putting you in these like really high intensified you know like ultimate level sort of situations and and your body like acclimates to that now so so it's pretty interesting so with impact theory you're looking at taking the the most effective in in in your opinion but also in my opinion and I think I think it's true what the most effective medium of especially today gaining getting people to believe in giving them hope which is through media entertainment through book through you know like to say comic book through you know movie TV through internet and you're trying to develop these stories and these narratives that promote and push this or not or at least encourage this belief through these narratives and yeah how you go about finding these very specific stories that kind of fit within like the message that you're trying to well you know before we even go into that you're a huge fan of narrative you're huge huge your matrix fans star wars fan like you you and they all all these narratives that are super powerful kind of have a similar you know vain right they all that what is that explain that yeah so I really really but I mean this is my fundamental thesis that hiding in pop culture pop mythology are all the things you need to know about how to live will empower you and allow you to do whatever it is you want to do so Batman the matrix and star wars made me the entrepreneur that I am today that's truth so just nobody's out there helping you decode that right exactly yeah so and we now live in a world where you've got the social component where so if you look at what we're doing an impact theory we put out all the social content a lot of it commentary on something else so a book review or whatever we're going to start doing movie reviews are actually going to start doing moving nights where we invite the audience and we break down the film not in like a critical studies way but like what can you extract from this like what are the lessons how can you apply this stuff because you've got humans writing these stories so they're giving you some real emotional moment that they understand that they've been through whatever either trying to get you a cathartic moment so that you can get past something or trying to show you a moment of overcoming an obstacle or you know rising up above something so you know going back to what I was saying about Disney Disney understood you had to make family friendly movies and that it needs to be consistently that so that you become the brand and you can bring things in so he wasn't he didn't make the mistake of being Mickey Mouse okay this is what every other studio makes the mistake of doing Disney did not become Mickey Mouse Studios they became Disney Studios Mickey Mouse was a character when Mickey Mouse started to get played out which it did he brought in Donald Duck who is the antithesis on purpose the antithesis of Mickey Mouse literally yeah all of the writers felt really hemmed in Mickey had to be so pure so they wanted a character that could be a bit of an asshole and that you could he would always get his comeuppance right so it still felt Disney it wasn't like they were championing a bad guy but now you had a bad guy could act out act the fool he would get his comeuppance in the end and so all felt right with the world but it all came back to Disney right and so they end up creating all these different characters but it all relates back to one brand so that's what we're doing at Impact Theory where it's whether it's a comic book whether it's a movie a novel it doesn't matter it can be a million different characters but you know that that is going to go in the hero's journey it's going to go from a fixed mindset to a growth mindset from being disempowered by his view of the world right so going back to my notion of any generational poverty you have to show them they have to see themselves you have to see the kid who says I want a job actually I'm lying I want money okay how much money a million dollars a million dollars you're fucking crazy a million dollars not even going to buy you a house to like okay now at the end of the movie believes that they are capable of all this insane shit and then like 80s style fucking rocky 4 you show them train their ass off and they get better building that montage yes dude why do those work because they give you the chills like as a human being like it's all condensed it's music it's emotion and it's aspiration you see somebody through hard work grinding it out there's something in us that we feel good when we work hard right part of your brain just goes you did it man like other people were not willing to do that you did that so when you see those moments where your hero they're down they're relatable right that's why these moves work so well rocky in the beginning rocky is me right he's me or maybe even a little worse than me right so like I really like him and that's why I can be into him when he finally in the end breaks the unbreakable Russian because it's like I was with him for that transformation I'm projecting myself onto him the music the emotion like I'm right there I'm feeling I want to do it like I remember watching the karate kid and then going out wanting to kick the shit out of my neighbors right because you're so jazzed you fucking want to be and you try to get what's wrong I want to be Johnny fuck that doesn't work in real life mean about to be Johnny it means you're a bad person I know these guys make fun of me all the time because I'll I'll say something like between like Superman and Batman and I'm just like I did not relate to Superman yeah that guy was an asshole like he comes to earth he's got unlimited power there's just like kryptonite is the only thing stopping him there's like no villains get out of here with that like I can't relate to that shit you ready I'll make it your favorite superhero and so this is another shout out to DC DC you need to give me the rights yeah all a lot of these convince me the rights here it is Superman is only interesting in areas where he either loses his powers so if you saw Superman to challenge yes right and he gets ass kicked in a bar like any other guy and then that moment where he comes back oh and he's got his powers and he gets revenge and the guy that bullied him that was amazing then the other is put the powers way in the background and make this all about somebody who doesn't want to have to save everybody and the huge responsibility it would suck to be Superman like for real hmm so a the powers you're obligated right the powers are cool when you're in high school and they get you late so at that point like being Superman and your dad's telling you not to run and you're like he's got the super dick you know super everything like and he can't show any of it so like to me the moment you show Superman fighting flying crashing to things there's no stakes because I know he's not going to die so that's just not interesting so the whole world of Superman Superman is an allegory for passion which is hey you've got this guy who's totally ordinary until the yellow sun comes along and once he has a yellow sun then he can do extraordinary things so as an allegory for that it's really important for people to understand hey you can be like Superman if you find out what that thing is that makes you feel alive because then you're special right because you'll push harder you'll do more you're actually capable of more I mean that's that is a truth of humanity you are capable of more when you feel on fire and alive then when you just feel dull numb you're not interested in it it is crazy how creative people get how late they'll stay up how hard they'll push when they find that thing yeah and you want people to feel that oh yeah why for sure why do I want them to feel that totally selfishly I want to live in a world where more people are just on fire for what they do and they're making sure you have a passion for this I want people to do that too but you have a deep seated passion where does that come from it's a neurological drug addiction so we really though right so anything anybody ever tells you it's all because they get a neurochemical reward so I'll give you an example mother Teresa if mother Teresa felt badly about herself and vomited every time she helped somebody she never done it wouldn't make sense it made her feel good about herself and rightly so but it made her feel good about herself and so she was just chasing that which made her feel most at one with God like she was doing God's work and that made her feel whole and connected so it was a wonderful experience for her to do that doesn't mean it was easy just means it was wonderful it was powerfully rewarding so same for me right it's not that it's easy what I'm trying to do but the moment of awakening where you see somebody come up out of the matrix and they become capable of something that they weren't capable of doing this before just because they now believe in themselves I get like I get the chills that gives me the chills they say the greatest emotion ever is all and that moment leaves me in awe of the human condition and so I am just incredibly grateful that that is either through wiring or I've just slowly reinforced it in myself to see somebody wake up to the possibilities to have hope for the first time like I will tell you one of the greatest compliments I've ever been paid this is by kid back at quest when his sister was shot to death in the heart with an AK-47 right in his lawn that's that's growing up hard okay that's brutal and he was almost convicted of attempted murder he didn't do it he knew who did it but he said if I had ratted they would have killed my family so he's like in my neighborhood like it's it's not even an option he's like we're always so confused when the cops come along and it's like do you know how much worse it would be like going to jail would suck but me ratting staying out of jail and you killing my family it's not a hard choice so he was like more than prepared to go to jail and luckily they found evidence that proved it wasn't him so they didn't have to say who it was and I thought wow man that that's seriously bold but that kid comes to me so trying to create all this opportunity for him help him work his way up and he comes to me one day literally this kid is tough as nails he comes to me and he's crying and he's like you want more from my success than my own mother doesn't want good things from but he was like I'd put it into action right I'd create try to create opportunities for him that kind of like that sticks with you forever it sticks with me forever right that was like one of those moments from like well if anybody ever wonders why I do this like because that moment feels so good you went through a transformation yourself do you see some of this some of what you see in these kids or any stories with yourself starting from where you started to where you are now yeah hundred percent I used to think that I grew up I wouldn't use the word hard but I used to think like my family kind of teetered white collar blue collar like my dad worked as a mechanic for a while I couldn't have every cool toy that I wanted I had the generic skateboard when I wanted the Tony Hawk you know what I mean and I like really felt bad about it until I met these kids and then realized that I was just a rich privileged asshole growing up so yeah they really have grown apart so I don't want to paint myself as if I had it like that well not necessarily like that but the story of where you were to where you are now and that climbing and that the weight loss and all the challenges yeah it's all perspective in your mind it was that rough for you that's where you have empathy on yourself when you are like that because I feel the same way too there's always somebody who went through more there's always going to be somebody who has a scarier story or went through more I mean that's not shame on the fact that you have that perspective and that awareness that you saw that you've now turned that to providing something like this I mean you look at it when you're looking at your platform what you're building with impact theory and how do you how do you decide who you're going to bring on like right now you're doing like you've got incredible interviews that you've been putting on there I watch most all of them how do you decide that process it's got to be somebody that legitimately inspires me so my promise to the audience is your life will be better if you watch the show then it would be if you didn't and so to really make good on that I just use myself as the filter if I moved if they really taught me something make me feel more alive I get fascinated really drawn into their world then I want to bring them and then I know I'll be able to do a good interview because I can show real authentic passion connection enthusiasm for what they've done otherwise then you're you're kind of faking it and I think that the audience is going to feel that really really fast so that's a that's a big part of it for me what I was ask out of all the guests you've had who's impacted you the most that's a great question different people have impacted me in different ways do you guys know for us the hobby may have asked you about that last time yeah he's the trainer for George St. Pierre yes yeah so that dude just is unbelievable the way that he's balanced mind and body is is utterly astonishing to me he is the modern day Bruce Lee and I will not be content until he is world famous and I just I don't know that he has like the ache to be out in front of the camera very very sad because I really really believe do you guys know who Susan Boyle is all right Susan Boyle goes on Britain's Got Talent there you go yes and she comes on like sort of a frumpy housewife and says she's about to sing like one of the most difficult songs to make sound good ever and so everyone thinks oh she's one of the setups that's going to come out and embarrass yourself and we all get a chuckle and and she comes out and she crushes that song and it is otherworldly I remember I saw this before I'd heard anything about it there was no hype I was my wife's British I was in the UK and they're like you have to watch this and when she starts singing you're like how has this woman hidden for this long like this is a prodigious world-class talent and she is no one had any idea she could sing that's how I feel about for us it's like dude how are you not the most famous person on the fucking planet like he's a philosopher warrior he is a legitimate fighter he can fight at the just highest highest level and he was on a path to becoming a professional fighter when you realize okay maybe I have a little more talent for coaching but he's created world champions and is just the ultimate badass so he's he's a guy and I interviewed him back at inside quest I haven't interviewed him yet on impact theory though we are trying to make it happen which would be amazing I really think this guy is just extraordinary but then I'm also obsessed with the mind and so there have been a lot of guys that have come like David Eagleman vs Ramachandran Moran surf who most people don't know but these guys just from a neurology standpoint oh man what they've taught me about the brain is is unbelievable what are some of the things you've learned through them about the brain yeah like yeah what's the what's like blowing you let's go with vs Ramachandran yeah you know what phantom limb syndrome is yeah alright so very weird that oh wow he's the guy that created the mirror box so he's the one that discovered the cure basically yeah exactly so are you guys familiar yeah kind of so when you have you have a mirror in between and you actually like so you see your hand on the other side and your arm isn't there yeah so if you feel you feel like a ghost yeah so sometimes in an accident someone loses a limb an arm or a leg usually it's more commonly with the hands and arms they'll still feel it so even though the hands out there and it's usually in massive pain so although like if I lost my right arm it's not there anymore but I sense this pain in my right arm as if it were there and usually they feel it in this clenched kind of up there up near their body type position and it keeps them up at night they can't sleep to take pain meds nothing can take it away because it's not there but their brain is perceiving this pain and so he was the one that invented the treatment for which when you look at it now you think yourself like well shit I mean but it was brilliant right it's a brilliant simple method and what they do is they put their amputated you know arm up to this box and there's a mirror on the side of it so that let's say my right arm goes in there the mirror is facing my left hand so when I put my left hand on the floor on the ground on in front of it on the table it looks like I now have two arms and then they do various techniques and I think they I don't know if they tickle the hand with a feather and you have to look at the mirror and perceive that it's your right hand and like like a miraculous they all of a sudden they perceive this hand extending and there's no more pain yeah very very fast and so he discovered that yeah it's crazy he he's a really really cool guy and the whole concept behind your brain is lying to you right so like you said they feel pain but it's nothing there so that it's the nerve isn't even present so there the reason that the painkillers and stuff don't work is because what like what's it trying to affect it's a different pathway in the brain so and then like getting into the way that the brain like will remap and reuse that area and that a lot of times people can find like their their amputated fingers they'll refind them on their face and so if you have an itch on one of your fingers you know oh right below my left eye that's where that finger is and so you can scratch it and it stops the itching in the phantom limb it is so crazy what does it tell you without yeah think about this what does this tell you about about your body and about pain you know it's funny after I saw I saw a YouTube video on on with him and the box technique and I had a client who had shoulder pain chronic shoulder pain for I had trained at this at this time for about three years and you know I consider myself very well versed on you know mobility and you know muscle recruitment patterns and posture and how joints work and we corrected everything like she did have poor recruitment pattern she did have impingement she did have issues with her shoulder but we corrected them but the pain continued to persist and I couldn't figure it out I couldn't figure out why this pain was still there and she went to acupuncturist and sometimes that worked a little bit and I just couldn't figure it out and then I watched that video and I asked her hey how much stress and pain emotional pain did this shoulder issue cause you when it first happened because initially she had injured herself which is like oh my god I couldn't work it affected my relationship with my husband my kids and cause all these problems and I realized there was an emotional connection to this pain and so I told her about this this particular phantom limb syndrome technique and I said perhaps you're perceiving the pain but it's not physically there and I had to assure her this didn't mean the pain was fake as you feel it it is not fake it's still there you feel it but maybe it's something you're perceiving and the weird thing is the second she got that the pain went away and it would come back every once in a while and she remind herself of what we talked about and the pain went away and then it was gone like what does that tell you about the brain I mean that shit blows yeah absolutely it blows me away what are some of the other things you've learned about the brain with some of these so David Eagleman the work that he's doing is really astonishing so if you guys ever heard the word umvelt before no all right so umvelt is just a fancy way of saying all the things that we can perceive the length of light that we're able to see the frequency of sound that we're able to hear the sensations that we can feel so like a shark can detect magnetic electromagnetic stimulation in the water on the bottom of the ocean that's just giving off electricity but in a pattern of like a flopping fish and it'll go attack the plate so even though we can see there's no fish there that like signal that it sends out the muscle firings is so distinctive that it can't like stop itself from biting this plate because it's just convinced so the shark has a different umvelt dogs obviously have a different umvelt from us they can smell things that we can't smell so that's the things you can perceive or what make up your umvelt and what he realized is that you can extend your umvelt so I could get you to see infrared and what he's doing is yeah wait so he can do this what yeah so bear with me so he'll put a vest on that has like haptic feedback so it'll push patterns on your chest to your back now first the pattern seemed entirely random and then you begin to realize like they could blindfold you let's say it were one doing infrared and so you close your eyes or one doing heat signatures you close your eyes and something moves in front of you and you can say oh wow that was Sal that just walked by do it again oh that was Justin that walked by do to get Justin are you are you feeling okay because he knows he's running two or three degrees too hot like once you've been doing it for a couple months it is crazy so you could do all this stuff so he's working with deaf people now to get them to actually be able to understand language so by the patterns so what they do is they'll have somebody where he can't see their lips and obviously can't hear them because they're deaf but we'll read a word it creates a pattern and then they'll write what the word is it's crazy so their hope is that you wear the pattern for you know two months three months four months that it just becomes fluent and that you're hearing the patterns and they'll if I had to guess they're gonna have to chunk it into phrases so it's like hey man good to see you would be like one pattern so that they don't have to like go through every word I don't know they'll figure that's me guessing but I could see something like that coming out of it so that they could really assimilate the information really fast but that's that's where this gets interesting and he said one of the his fantasy things is to create a vest that interprets the stock market so that as the stock market goes up or down that you would actually have a visceral feeling you'd have a sense of where it's headed and that's like how big data works so they talk about the subconscious is faster and faster so if you can get to a subconscious level where you just begin to have a sense right in all that information exactly because it's coming in so much faster right you're able to process so much more data and recognize these patterns that you could begin to get an intuitive like oh it's definitely gonna rain tomorrow you know what I mean or it's gonna rain in six minutes whatever because whatever all the like data points swirl together to create this one pattern on you and you begin to recognize what that pattern is so the idea of expanding the envelope could be really really interesting it's also different parts of the brain that are that you're learning to perceive these things through so rather than your eyes or your nose or your ears it's through pressure or heat or vibration here's the crazy part you'll begin to perceive it as sound or vision so it actually ends up making it to those places in the brain it is so weird this is some of the most interesting part of his research is they will so take somebody who's been blind and then give them the similar vest and they will begin to perceive it as seeing they will actually refer to it as seeing and they will say I see that thing and they did this this was first started back in like the sixties I think someone had like this big TV camera and you would sit like this weird dentist chair and it would just press patterns into your back and they could identify faces so imagine I can tell whose face it was they're blind they see nothing this is just a pattern in the back and they could go oh that's Sally oh that's a coffee mug that's how good they got it this stuff but they perceived it as seeing wow no so I can't help but think like I'm trying to you know I'm trying to put myself in your shoes you're this huge fan of stories narrative you'll love the brain you obviously love psychology you're that sounds it sounds like you can pull from all these things and create some amazing stories yeah but here's the hope that we can crowdsource this stuff because if I become the bottleneck now we're in trouble the real key to our model is that we're going to crowdsource everything and that the crowd is going to tell us what stories are going to succeed or not so it goes back to you got to think of it like we talked about this in the last show from my big fight greek wedding the crowd is the head you don't get to tell them anything but you get to be the neck so you can't tell people what to think about or sorry what to think but you can tell them what to think about so you point them at something and that's why building a community is so so so important because when you have a community of people who feel they've delivered more value to them than they delivered to you and then you make an ask for them to do something which for me let's say hey I want you to look at this company or I want you to look at the story perfect hey guys we finally got the rights to the matrix and now we've had 72 script ideas submitted we need to know which ones you guys think are most on brand for impact theory right so it's got to be empowering it's got to be about the growth mindset but it's got to be entertaining so like is this a great fucking story like whether people know what a growth mindset is or not they have to know if they don't know impact theory it still has to work like it's got to be great entertainment first and foremost now are you going to leverage like other social media platforms out there are you going to create your own through this like for instance say like a Kickstarter you're mentioning bringing the crowdsourcing in involved in that like what does that look like with impact will leverage tools for sure because that's where people are already habituated to going but whenever we can it'll always be the slowest growing and the most important but we'll do things like a newsletter we've got an app that's already in alpha testing right now and I think ultimately this lives in an app where people can really connect submit read review because the big thing is you've got to gamify it they've got to be rewarded for what they do so you read a script cool you got points and those points can be translated into something and even if it's just you're at the top of the leaderboard which people love right like I'm the number one impact theory we call them impactivists so I'm the number one impactivist right like that and if that means something at least in that community then you've really got something so and I mean look Wikipedia is already proven that people do this they do it for the the accolades to say I contributed some a lot of people don't know that over I think it was 82 or 88% of all successful apps are a game that's most all successful apps are a game I remember when we first we were just and that's how we partnered up way back when we were building an app for and originally saw it was like this fitness tool like we had this grand vision for a tool and I remember like being we were deep into it before we realized that stat and I was like oh my god this is ridiculous why would we even do this we have to gamify it you have to play pivoted and yes start structuring around that because we saw you know how powerful that was and and and also you know how you could just like you're doing how you'd sort of take these people and take them through this process into you know like where you can get them in the end there's there's something like there's something to it as far as like structuring it so you know they they get introduced to products you know they they get introduced to get information with fitness and they're more likely to continue this process like every day because you know with apps it's like you know they'll adopt it at first but like unless you keep engaging them constantly or they're into it like what's the motivation there anymore so well I want to know like what it was like for you to pivot from quest where and we've talked before and you shared like you know how great your partners were and how much everybody played a significant role in the success of that and now going over and you I mean you're all by yourself when you first started right I mean obviously you have a team now of people but when you first made that move it was all by yourself how did you go about surrounding yourself with other people it was very fortunate in that a my wife and I founded the company together so from the word jump and she was part of the founding team of quest so we'd been working together for a long time and we started it together and immediately transition so when I transitioned out talked to my partners that hey I want to take this core team that's helped build inside quest and so they came right away so we were day one we hit the ground running with seven people did that create any animosity was that no not at all it was it was easy was that because you communicated beforehand everybody kind of knew what was going on they didn't plan to move forward with inside quest so it was you know I mean quite frankly it was I was taking them off the payroll which was great and they didn't have to fire them you know it really ends up being just nice smooth simple transition well excellent so with with what you're doing now with impact theory with your your goals and the way you're you're going about them which is from a media standpoint is the I call it the new the new way the new media right it's it's not the old way you're not going through the big networks and I going through you know television and that kind of stuff are you getting recognized as that or are they looking at what you're trying to do or what people like you were trying to do and still saying ah we'll do it our old way and we're not going to change no totally they're going to do it their old way and they're never going to change and we've taken enough meetings now with studios to understand that we'll we'll keep doing what we're doing here and you never know like where you find great people like hang around and just see like what comes of it but I think the the reality is they're a really classic example of why your old established companies inevitably fall to the young new company why because culturally you've got people who've been successful for doing something one way and those ideas really do begin to make them an expert calc find a dog mother rigid ideas it's always worked this way we're so much internal pressure not to lose your job that it's actually way way and just think about it let's boil it down to the emotion right it's way riskier emotionally to come home to your wife and say I was fired I bet on this thing then it is to come home and say the company doesn't exist anymore like coming home and saying my fault yeah right like how could I have been the one to like take that company so no one's going to blame any one person maybe the CEO but even then they usually get a pass right and the board couldn't see eye to eye and you know so it's like no one person is going to take the blame for the fall of a company but you have to take the blame when you get fired so just like people are more afraid of being the one in the casket and giving the speech people are more afraid of getting fired than they are the company failing so that's just recognize the truth of the incentives and what you know people are motivated by and so they're still not taking it seriously that's that's incredible we've got so many examples to recent examples like the story of you know Netflix walking into blockbuster and saying hey we want you know we want to work with you guys and blockbuster laugh them out and like five years later blockbuster's gone you know I mean so many examples of that how long do you think it's going to take before I guess media completely changes we were talking about this early like my kids don't even watch regular media anymore it's all YouTube and internet it's already changed I mean what's happening from the time that the DVD died it really like they are scrambling now and they are in a terrifying terrifying period where they're making enough money that they still matter to the conglomerates that own them but they're beginning to get in a more and more desperate situation so there's there's a sense of panic in that world right are really you know I got first you know how I tripped I tripped out when we came here and we are going down was a Hollywood Boulevard or whatever with and you see with sign I haven't been I haven't been here probably a couple years actually down in Hollywood area and all the billboards now are all Netflix yes yeah yeah and that is it like Friday on the fucking wall I mean that is like you every wake up yeah all of them they were all I'd never seen that before because it hasn't made its way to us we still see the you know a movie that the next movie that's coming out you know in theaters on the billboard but you see all the advertisement now Netflix shows I really was like John shit down I was driving oh shit that looks cool yeah check that out you know the A-list actors yeah it's getting crazy and you know I have you had a chance to really get into Netflix do you know much about that company have you interviewed anybody I know I know the world just from the outside yeah you know what information I would think going to someone like them for some of your ideas they would probably be all over it they yeah they probably would be yeah but he sees himself as a Netflix or bigger than Netflix that's just it you know they're bigger than Disney to me they're Disney you know I love people like that dude say that that's why you but tell me that's not why you that's why you probably don't even trip on that right is you see yourself doing almost everything they're doing and so yeah I mean at the end of the day they're they're a very powerful distribution partner and I would happily work with them so that is that just comes down to who controls things and this is where young artists get themselves in trouble and this is where I think we're going to have a huge breakthrough because I'm not predatory by nature so I want to see an artist succeed and I just know that if you play it for the long game you're going to do a lot better so here's what the studios do they give the artist a sweetheart deal in the beginning because they're just getting off the ground they need to and so they give like a ton of latitude they attract the highest caliber talent that they can the studio begin begins to become the name brand the thing that carries the weight and then they begin to nickel and dime the artist and then the artist looks for somewhere else to go and that's the life cycle right so it just happens over and over and over and over and I don't know how many times it has to happen before somebody goes hey you know what instead when we get big we're just not going to start fucking you like why doesn't somebody eventually just say that like you they get so myopically focused on one they probably have a board and so the board is pressuring the shit out of them they're just looking at numbers on a spreadsheet and they're saying hey this there's so much room in this profit margin and you start looking at some of the deals to the artist and you think god why are we paying these guys I remember one time I was working at a job I'll leave it nameless and I was I was hourly right they don't want to commit to me but I'm a really hard worker so every single hour that they offered me I took and I was working 80 90 hour weeks and so I would open I would close if somebody is going to go on vacation I would take their hours like just in human I didn't have a girlfriend I had nothing but this job and so I was all in and I was dirt cheap for them but I ended up working so many hours that I was making more than some of the much higher ranked people in the company and so they said you have to stop doing the hours because we can't have you making more money and I was like that guys that doesn't make sense like so literally you would rather give it to somebody less qualified somebody that you can rely on less because you don't want to piss somebody off like that's it look and it is complicated and as somebody that owned a big company I get it it's complicated but you've got to build this stuff from the ground up to not fall down and I'm afraid of stupid shit like that so a big part of our thing is I've watched companies try to do what we're doing do it wrong because they stay predatory and they they act like we're the big you know the the 800 pound gorilla in this and we're going to take advantage of that we're going to ring that for everything that is worth and then you just don't have to be like that you know your your passion for what you're doing is so damn similar to what we are doing only we're heavily focused just in the fitness kind of world like if you pay attention to our YouTube you'll start to see we're now producing other people and they're these incredible minds that just don't know how to do that right for themselves and we're not expecting anything from them we're just helping them we want the content basically yeah we want to we want to be able to bring them on and introduce them to people that because there's so much shit out there there's so much bad information so much and people just and people don't know that they don't know but you know in the reality is now I think if you were trying to own people have easy access to people now so in the past if you were a celebrity or whatever people didn't have access to you to you right they had access through you know media through now with social media instagram like kevin heart the comedian he's mastered his his ability to connect with people and so trying to own if a studio tries to own people like they did before I don't even think it's possible I don't think you're going to succeed anyway anymore it's just not going to work I don't think that's going to be good to be able to really enter into it than works they've done it themselves and here's a good and the bad thing about what you're doing the good thing and the bad thing is it's kind of it's a new way of doing things so you have all this creative flexibility and ability to do it but the bad thing is you got to kind of invent some of it yeah you got to kind of come up with like what it looks like so and I'm literally trying to patch work it find ways to make sure that the artists are getting paid. And as any touring band knows, the real money is in merchandising. As Disney is completely proven, the real money is in merchandising. That the narrative, all of that stuff, is really meant to drive awareness of the ideology. That thing that makes you love it, that makes you want to echo it and signal to the world that you identify with that. And then you need to be prepared to make those things for them. So what I'm finding now is, as I go to the studios and I talk to producers and I explain to them my business model, they literally, they get this like, they look to make sure nobody's looking around and they're like, whoa, whoa, whoa, like this would be a game changer. Why? Because the studios are conglomerates, OK? Conglomerates answer to a lot of people. Those lot of people all have MBAs, they're finance degrees and they look at things from a spreadsheet perspective. There's no creativity in it. And what they do is they wait for something to prove itself out. They buy it, they optimize it until it dies and they discard it, right? So think of them as like a succubus that is literally, yeah, truly. Turn and burn. Like drinking the blood, the vitality, everything out of it, knowing that I'll, you know, two, three, maybe fivefold my money. That's great. Yeah. Like and let it go. Low risk, high return. Exactly. Instead of saying like, hey, this is going to be something that we're going to take advantage of for a very, very, very long time. And that's been the Disney play, right? Mickey Mouse is viable today. He was viable back in the 1930s. They've done a really good job of making their own brand, sort of be this protective umbrella of all this other stuff that has life beyond it and all these other places. They're very careful with their properties. They don't let them get oversaturated. So it's like they've got this whole strat, the total branding strategy or total merchandising. They've got this whole huge strategy for it. It's not churn and burn, but they do take that strategy with their artists. And so their thing is like, hey, those people are sort of behind the scenes. And Disney, if they hadn't and look, I don't know enough about Bob Iger's Disney to know, like if I'm on the mark, but here's my gut instinct that Bob Iger comes on the scene and realizes we're in trouble and we've not been able to compete with Pixar and Pixar is the new Disney. And they're handing us our ass because their animation is better. Their storytelling is better. Yes. And when you go back and look at what made Walt Disney as a human being so effective at times of trouble, when he was getting his ass handed, his story is incredible. He's been through bankruptcy, been evicted from multiple houses, apartments, had multiple cars repossessed. And every time his response was, we need to make the animation better. Right. He doesn't waste time whining, crying, nothing. He's just like, we're not undeniable yet. And so he's going back to the animation. How do we make it better? The first two really incorporate sound, the first to do color and to get into color was like this huge financial risk and no, the industry didn't even believe in color. Let alone the animation industry. So I mean, it's just like pushing and making deals and borrowing money and just because he wanted the animation to be phenomenal. And whenever an entrepreneur returns their product and making it so great that it can't be denied, that's when you know that they're going to make it to the other side of this. So when I see studios and stuff burning out the people who are responsible for making the art truly phenomenal, I know they're in danger. So Disney strategy is go out and buy it. Culturally, we're not able to do it internally anymore. So we've gone out, we just start buying everything. We buy Pixar, we buy Marvel Studios, we buy Star Wars. Now, they're at least not the traditional succubus style company. So I'm hopeful they'll be protective of at least the IP. But my pitch is they're only able to buy things that already exist. OK, that where's the next thing on the horizon? There isn't anything. So I'm saying, hey, I would do that if I could, honestly. So that's why I don't like take too many swings at what they're doing. It's brilliant. And if I had the capital to do it, I'd do it too. But somebody is going to come down here and say, we're going to incubate the next generation, but I'm going to protect the artist. I'm going to make sure that the artists have ownership. I'm going to make sure that they're incentivized to go push it, right? Because I want them selling merch, baby. I want them out there like pumping the merch and because it's driving back to us. I want to make sure that for the first time ever, an artist that goes out and hustles can make a shit ton of money off of their creation. And the thing is, and this is what happens all the time. Princess Leia forever, Carrie Fisher, was just pissed, like super bitter, because the movie, you know, making billions of dollars, selling dolls that look like her and all that, and she got paid her fee to act. And that was that. But like you could have had her be like the biggest evangelist of all time. It doesn't take a lot, right? It doesn't take a lot to make her feel like, wow, guys, that's amazing. I want to be out here. I want to push, promote. I know that whatever percent I mean, it can be 0.001 percent. But when that number gets big enough, it's like, wow, I want to be out here. I want to speak good. I want to keep it going in the public consciousness. And my thing is this couldn't have happened before. So I get why nobody did it before. But when you see what's happening now and you realize that you have a direct conduit to your audience, that you know them by name and they know you and that they will stop you when they see you and shake your hand and thank you for the impact and tell you about what you did to their lives and that they've lost fat, added muscle. And it's because of you guys, right? That that is a whole new world. And it can happen on a global scale. You guys were talking last time to Nigeria. It was like somewhere crazy that you had like some testimonial from. It was unbelievable. So that's the world that we live in. No matter how smart the people are that work for your company, the smartest people on the planet don't work for you. Embrace that. So now how do you tap into those people? How do you get them excited about your brand? So literally, literally less than 48 hours ago, I looked into a camera and I said, we're now accepting designs less than 48 hours later for free. I have designs that I can now sell. That's that's crazy. It's very cool. Nothing. Like I want people to believe like the world is changed. Yeah. OK. So there's so many people and I love I love talking business with you. I love to get into this shit because when people ask me like what we're doing, I have such a hard time explaining it to the average person. And I use you as an example. I said, you know, because you're one of the few that I feel that really beautifully articulated. Well, yeah. And you really grasp where it's at now and where it's going. Right. And you see that. And it's obvious to me when you see that. Now, what is what do you see? Because now I feel like there's a lot of people that are like kind of getting it and they're like, OK, they're trying to figure it out, right? Or they're trying to emulate what they see when you assess a business like ourselves, where we're at or where you're at. What do you see the most common mistakes are in and keeping them from continuing to grow? What are the things that stand out to you when you see these people that are trying to, you know, even though you're doing something that nobody else really is, but there's other people in other types of businesses that recognize the importance of social media and the direction that it's going and what you need to do with it. But they just don't really understand how to do that. What's the biggest ones you see? I honestly, the biggest mistake I see is people ask for money too soon. Right. And so just not giving enough away for free. And I'm not saying that about you guys. I have to really look at the model. But you really like you want people to be sitting there going. Does he know I'm getting this free? Right. Where they're like straight uneasy because everybody else is charging for content of this caliber or they hedge their bets and it's like, that's what you get for free. Now, join us on the paywall, you know what I mean? And it's like, well, let me speak to that. Let me speak to that with us and our brand. Like this was something that we actually talked about that nobody was doing and we got that and people thought we are crazy when we were all still working other jobs. But yeah, we're coming back and we're doing these podcasts and writing blogs and giving all and like literally for it was two hundred and something episode we did telling everybody every experience we've ever had as a personal. We gave and never once asked for anything. And I give this as a lesson to other entrepreneurs that I talk about. And I said, so when we turn the switch on, so many people bought from us because they felt compelled to give us because how much we gave for the past year and a half of being with us. We didn't even have to ask for it. They had been at that we'd actually had people reaching out to us and email us saying, you guys should start some sort of a go fund me so we can help you. And we're like, no, no, no, no, you know, let us and we continue to do that. And when you truly do that, I think that that message is conveyed. And I think when it's the time is right and you can, it isn't that hard. But a lot of people don't see that they don't get that. So step one, build an audience, step one, build an audience and really ask what are they already paying for? And how do I deliver that in a super meaningful, like obviously connected way? So the reason that I ended up in merchandising and start there and think, oh, what we're going to do is sell merchandising. I started just thinking about how do you actually end generational poverty, right, that mindset and the answer led me to narrative. And then I thought, OK, well, how do the most powerful film, book, comic book studios, how do they make money? Where's the money really? And the money's in merchandising. So it's like, OK, well, then I guess we become a merchandising company out of necessity because the world believes information should be free. Now, as somebody who grew up in a world where information was like something you paid a lot of money for, like I was like, wait, what? Like I was when I first heard that I was straight offended. I was like, you cheap bastard. And then I was like, that's the world, though. Like if people believe it should be free, then it doesn't matter what I think. They're not going to pay for it. So that's the value. Excellent, excellent point right there. So it's like, now I know I've got to give my information away for free and I want to be more aggressive about it. So let me paint you the vision of we're going to be doing live events. So live events, I think, is something everybody understands that you're going to have to pay for that, right? But there is at those events an expectation that certain things will be free. So our pitch is I know that if you go to a movie theater, you know where they make their money for real, right? Popcorn, hot dogs, $15 popcorn. Right. So it's on the concessions, but they're doing something that makes people embittered and they don't want to pay for that. And it's not a beautiful transaction, right? You are not making people happy with that. But it's where they generate a ton of income. So they think, OK, you've come here, we've created this big opulent experience and the sort of ransom is that you're going to buy your whatever Diet Coke. My thing is, OK, I invite you to a live event. It's going to be amazing. It's going to totally fucking blow you away. You're going to have to pay to come in. Whatever you expect to be free is going to be free and then some. So let's say we do 1.25, you know, X, whatever you would expect to get for free and then we're going to have premium stuff that you can pay for. And but it's totally optional, right? It's the freemium model. So you're going to get more than you would get free somewhere else. But then I also have something here backing it up. But I know that I'm going to cover my nut on the door. And then I would try to get even more of the merchandising in, whether it's t-shirts, it's people's books, whatever. And you literally exit through the gift shop, right? Like you merchandise the life out of these events. You don't have to buy anything. But if you want to buy it, it's there. It's a way to show your appreciation, to show your allegiance to whatever. That's sort of how we're thinking through it now, because those are the things I know people are already trained to do. They already do that. They want a commemorative, whatever. They want something that echoes that ideology. And so I'm just trying to put people in a position where I exceed their expectations of quality and the freebie stuff. And then I put everything else in danger of happening, right? So like all the stuff that they wrap around to check out stands so that when you're there, oh, yeah, I'll take a stick of gum. Oh, yeah, I'll take some tic-tacs, whatever. That you've created that opportunity where they feel good about it. You feel good about it. You're generating revenue. But to me, it's it right now. The world of physical goods is where I want to be. Now, ultimately, as the blockchain comes on and digital goods can become truly unique one-offs, then maybe it's more interesting to sell something that's digital. And I think maybe people get behind that a bit because you can create scarcity. But right now, selling digital stuff, just I don't think there's a great big market for it. I think people are weird about it. And so I'd rather bring it into the physical tangible world. So like make and produce a story and narrative, don't sell it. Give it out, which now we have the means to do that for free where everybody can access it. But then the merchandise that goes along with it. Yeah. I mean, we'll still in in the system that exists now, we would still sell something. I mean, you sell it to maybe Netflix, but you get a piece for everybody that watches it. You get some amount of pay for that same at a traditional movie. And there's no reason to forego that. That revenue model is still working. It's just declining. So don't overly invest in that. But I don't think you get any value for turning that down, unless you're going to be like your own Netflix. But then to build the back catalog big enough, just that's not the game I'm trying to play. Not now. I mean, maybe in the 15-year plan. But right now it's really about making that amazing content to actually impact generational poverty as a mindset and then giving people a way to show their allegiance to that with lifestyle stuff. And it all becomes very physical, becomes something that I know people already do. So so then you are actively looking for also individual artists. Yeah, we're looking we want people to submit stories, comic books, movie ideas, TV shows, all of it. Our thing is we want to be involved where we can build a community. So I usually use comic books as the example because it's really I think it's a powerful medium. But it's super community driven, super community driven, very well said. You build a community around it. They get excited. It's episodic. You can get like a whole lot of vibe going. The studios are already used to acquiring that material. We would be in a position where we'd have enough of a fan base that we don't have to sell the rights so that they take everything that we'd be able to retain some of the rights. In the beginning, we'd probably maintain a minority of the rights. I'm you know, I'm very OK with that as we build our power. But let's say we retained, you know, 30 percent of the rights to merchandising, we retain 30 percent of the box office, you know, whatever the you make something work, but you're in a position where you pull through demand. So because we're able to crowdsource this, I don't have a huge overhead where I have to sell the movie. So we can wait for that right opportunity where it's like, hey, things are working really well here on the comic. We're building the audience. I'm not distributing through anybody else. This is a digital world. We do our own thing. We only get behind things that have virality. So it's like by the time we go to a studio, it's like the EL James scenario. There's five million people reading this comic on a daily basis. Our engagement rate is off the charts. I've already sold four point three million dollars in merchandising. Like there's there's no mystery here. This is the biggest no brainer ever. And so now you're in a strong position to say, I'm I'm going to sell you the rights for five years. I'm going to retain 30 percent of the merchandising rights. Or for the first film, you get 90 percent of the merchandising rights. For the second film, I get 40 percent. You get 50 percent like there's all kinds of things that you can work in because you've got some strength because you're not just a kid with a script. And that's where this model will either live or die is our ability to really get a community excited about that property and spending money right now today. Well, let's talk about that community and talk real numbers. Like what does that look like? Can you tell like the audience that's listening? Like how long or how much of a loyal audience you need to have before you can turn the dollars? Like when how many people I can you assess a business and go like, oh, they have, you know, 3,000 like loyal fans. They should be making X amount of dollars. Can you compute that? I mean, not really, not super effectively. I would say it all depends on what that thing is you're selling. So if those 3,000 people are all net worth of 50 million or more, then you can sell a whole lot of shit, right? So it comes down to who your 3,000 are. So from my perspective, because I'm going after the masses, I'm going after people that watch movies, read books, comic books. I think the number is 3 million. So if I have an audience of 3 million, so right now we have an audience of just under 100,000. We're already seeing what we'll call the Oprah effect, right? Where we can sell out a book on Amazon just by releasing a podcast. So we know it's happening. We know that we're going to have impact. But when I think about the size that you have to get to where a studio is going to then take that property and be willing, remember, they're going to spend a lot of money on it. And I'm going to ask them to let me retain a certain percentage of the rights. I'm going to need a big audience to pull that off. So that's three minutes. Now, how much how big of an audience would someone need to get your attention? Yeah, I was going to say, so I have a 100 percent yes rate. So my thing is, if you ask me to come on your podcast, I will come. The only question is when. So when is determined by how big your audience is? If you've got a big audience, then I'll stay up late. I'll skip the gym. I'll do whatever I have to to be on your podcast. I can turn that around in like 72 hours. If you've got 5000 followers, then it might not be till June, where I'm looking at a day where I've got nothing planned and, you know, it's easy breezy. That's fair. Right. I think that's pretty reasonable. And why do I say yes to everybody for two reasons? One, there was a time when I was doing my very first podcast and I needed somebody to say yes to me and I was eternally grateful. And I'm a big believer in just paying stuff forward. So it's like somebody did that for me. I thought they were very kind for doing it. I'm willing to do that for somebody and for a lot of people. Two, you can't unless you actually go in and try to edit and splice my words together. You can ask me any question you want, but I control what I say. So I've no fear of like being trapped or set up or whatever, like with an interview where that can get a little dicey. So, you know, podcast experiences like that. Yeah, we're just talking about that. It is very easy to make me sound crazy. I've learned that lesson. I think you're just really smart and really smart. People sound some can sound crazy to not so smart. And then it's good practice, you know, it's like I need to be out there. I need to and also I'm like it doesn't hurt my feelings to get one person. Like if that one person's die hard, like I want to meet every single one of those. And as long as they live on the internet where anybody like at any time, right, that guy could have four followers, but then I say something that resonates. We released a clip on Facebook and boom, it goes viral. It gets big and I never would have had that answer if they hadn't asked me that question. So as long as I'm in control of my performance, if you will, I'm all for it. What we go ahead. I want to I want to scale it all the way down for a person who is one person who's going to build something that they maybe they don't see it or even want it at the scale that you're building. They're coming after Disney, right? But they they respect the direction that social media is going and that they're they're they're not really you or they haven't figured it out yet. They haven't figured out how to utilize it as a business tool. How would you help them build this? We forget what it I don't even think it matters what it is, right? It's a we'll call it anything. We'll call it a product widget, not t-shirts, whatever, because, you know, that tends to be the thing right now. I see a lot of people starting clothing lines. They think that, you know, they get 10,000 people looking at them because they do half naked pictures and let's let's take that because I think that t-shirts is a really important one. And it's people keep going back to it because it's relatively easy. There's a ton of infrastructure because it's work for so many people that there's just the world has adapted to making sure the t-shirts can be made relatively high quality, very, very fast for very cheap. So it's a great entry point for people and people know, like, I have my favorite t-shirt. I love it. And so they want that thing. So if somebody came to me and said, I want to build a t-shirt brand, I'd be stoked. I wouldn't say, oh, the world's too crowded. Don't do it. My answer is going to be this. What the fuck are you putting on your t-shirt? Because think of it like a tattoo. When we designed our logo, I said it has to be tattooable. Now, there's two things that make something tattooable. The design has to be cool. We just had somebody tattoo their shit on their... Yeah, right. We just had our first tattoo. Somebody, a fan tattooed it, like, whoa, dude, someone just tattooed their shit. Now, I really stop and think about that for a second that you've built a brand that resonates with that person so emotionally because remember that it's not about you. Yeah. It is about them. Yeah. This show has done something for them that means so much that it's become a part of their identity and they want it with them forever. That is what a fucking brand should be. That is what a brand should be. And somehow, some way, so many fucking companies do not recognize that. They cheap out on it. They bastardize it. They think of their customer as a fucking number. We're about to go through an age where everybody is going to have a tattoo of some company that they really fucking believe in because of transparency, authenticity, connection. You find these people, you meet them, you get to know them. You're like, fuck, this motherfucker has changed my life. Yeah, fuck yeah, I'm tattooing it. Yeah, like when something... It won't even be mocked upon. The way people kind of chuckle at that now, right? Probably 10, 15 years ago, people that put a Nike swoosh or did something like that, you kind of chuckle and laugh at it, but that won't be that way in 20 years. Think about Harley-Davidson, the ultimate badge brand. Of course. Dude, you say something to the world when you tattoo Harley-Davidson. Now, what I like is that gives the company a responsibility because if you know a motherfucker is walking around out there with your tattoo, you owe them something. You owe them something. Now, to me, if as a company you can accept, I owe them something. And you can think about that as you're working on your product. Like that was a big thing for us at Quest, man. We really thought about like, people are having these transformations and they're thanking us and all this. We owe them the highest quality product ever. You know, you saying Harley-Davidson is crazy because we just were... My girl and I were just watching the Ultimate Fighter and I was telling her like, fucking Harley-Davidson, man. Been around for a long time. Smart, smart company for getting... And I don't even know the behind the scenes on exactly how that partnership works with the fact that they would attach themselves to a company like UFC, which could be sketchy for them to possibly do. They're already established. They don't need to do that. I think that was such a brilliant move. I don't know if you knew that or not. Do you know that they partnered up with the UFC and they give away like a Harley on all these? Very smart. Yeah, no, very, very smart how they do it. They give away a Harley every season to this Ultimate Fighter show, which is going crazy and viral. Yeah, no, it's... So to the t-shirt, back with the t-shirts, you've got someone wants to make t-shirts. What's step one with this new economy? A great fucking product. A great product, not the t-shirt. The t-shirt's not the product. So the t-shirt is the echo of whatever your product is. So the easiest example, if you're going to try to turn something into that, is what is that? Like let's just say that it's a show, right? What is your show meant to do? How is it actually going to help people? So I'll be super selfish for a second and I'll say that the very first thing the Impact Theory ever sold was a t-shirt, a branded t-shirt of all things. And for a long time, we didn't have them up, didn't have them up building the brand. And the way that we're building the brand is by making content that we really want to change people's lives. By going out of our way to make the highest quality content, make it free, and by high quality, we mean if you take the advice in the show, it will change your life, it will change your life for the better. That I'm responding to everyone on social media that we do, you can win calls with me. So you can literally get one-on-one mentoring with somebody who built a billion dollar brand. Like, and I sit there and I really think about your business and how I can help you. I'm trying to give away all your ideas or all my ideas to help you grow, literally just trying to give everything a way that I can. And people writing in, you changed my life. College professors saying I use your interviews to teach my class, people using the motivational stuff to get to the gym, people that have been abused using, we just had a guest that's like a hero in that world because of what he's been through and like how he has touched our life and helped them. I mean, it's just like thing after thing after thing where people feel like you're making me a better version of myself. And then we go, hey guys, today, the shirt with our brand on it is available. If we've added value to your life, go get one. Just to thank us, they would buy it. Like people want to give us money. It's not about the t-shirt, right? And the problem is people making t-shirts think it's about the t-shirt. It's not about the t-shirt. So you have to find out- Focus on all the wrong things. Yeah, you have to find out what is it really about? It's about that signal that says I'm on the inside of something. I know something that you don't. That if two people wearing an impact theory t-shirt bump into each other, I probably be like, oh! Right? Like, and they'll start throwing out quotes and stuff from the show. And it's like- It's like the shirt you're wearing right now. Exactly. Where you and I were like, hey. Exactly. Exactly. So you create a great product and how do they get that audience? How do they get that audience? How do they do that? How do they put that, you know, what you're talking about out there? What's some of the first steps, some of the first tangent? We have a lot of entrepreneurs that listen to us, fitness entrepreneurs. All right, so do we wanna go through how to build a social brand like as fast as you can? Yeah. All right, here we go. Okay. Ready? Yeah. All right, so number one, get your social accounts. Make sure you're up on Facebook, Instagram, YouTube, Twitter, and Snapchat. Those are gonna be the five that we'll attack for right now. And you're going to put out content that is different on each and every one of them. So this value add, no matter where you're going. You want to be making sure that the content in whatever form it is is doing its best to deliver value as fast as humanly possible. So don't waste people's time. It's very rare that I just show super random shit. Like all the time, there's things that like really catch my interest and ah, that's not empowering somebody. That's not helping somebody. And there is a certain, is it endearing? Sometimes they'll do it just because it's endearing. And it makes you feel like you know me better. So I will do those. But you're looking for authenticity, transparency, connection, and support. So how do you support? You've got all your accounts. You're putting out the content that makes sense for your universe. So for you guys, obviously, health and fitness stuff, tips, tricks, all that stuff. I'm assuming you're featuring transformations. You're showing people that. Then you want to be doing stuff that's community focused. So you want to show them, hey, community, you've done this. So maybe you feature one of the guys around the world. And hopefully he was connected with somebody that's also in the Mind Pump universe that helped him a little bit. So you can really celebrate. Like these two did this for each other to show that the community is important that it's doing something. So my sense of identity in the community isn't just about my relationship with you. It's about Harley Davidson, right? It's Harley Davidson means something. This is what the community means, what they're doing for each other. And we're going to highlight some of that. And then you're going to, on top of your high caliber content, you need consistencies. You're going to have to be hella consistent putting it out. And then you need to engage with them. So you're going to go in and you're going to be commenting, commenting, commenting. I spend an inordinate amount of my time commenting. So on the way home now from this, all I'll do the entire drive is comment. Never drive yourself anywhere ever again. And just make sure that you're always in the back of an Uber. And whenever you're traveling, it's comment time. And when you can, if you can comment in real time, and this is something that I suck at, but I'm trying to get better at that win. Cause I don't post everything is written by me, but I don't post it, right? So I just can't fucking do, I don't have time to deal with the logistics of that, right? So somebody else gets- Just physically impossible. Yeah, they get all my copy and then they go and they post it. Now, if I know the minute that they're posting it, I'll get on and I'll start answering back in real time, which is obviously a lot more effective. Then find influencers that are in your world that are doing something that's relevant, other fitness influencers, whatever, go and do all the things for them that you wish they would do for you. Share their content, comment meaningfully. Don't just be like, cool, no wink. Don't just put the fire icon. Like go in and say, man, this episode was really bitching because of this. Like this really cool- I do this one a lot. Right? Yeah. Rock on. That's better than nothing. Yeah, but you gotta pause right there. You gotta pause right there because that's a hard one. I recognize that, though. That's a very hard one for people to do and I feel like a lot of people get stuck right there in business. A lot of people get so self-serving and they get so focused on themselves that they just were, if they were to actively go out, genuinely try and help another company or help somebody else without even expecting anything in return. It's amazing what ends up happening, but you have to be able to do that. Not a lot of people can do that. And let's really talk about the one, be disciplined. So let's say that you guys are already big, so I'm gonna use you as the big fish. So somebody comes up to you guys and they've just been crushing, crushing, crushing, delivering so much value to you. Like they're in, they share all the comments, they're like out there pushing, promoting, they buy the t-shirts, they wear them, they go to Machu Picchu, they take a picture of themselves at the top of Machu Picchu with your shirt on saying I never would have made it this far if it wasn't for these guys. They'd fucking change my life. And you guys now know them by name. Like they're hella legit, right? And you're just like, oh damn, like that's Ibrahim. Like we know that guy, what the fuck are you doing to Machu Picchu, right? And he's like hyping you guys up at every fucking turn. And on his wedding cake, when he gets married, like the three of you guys are like cake decorations in the background. And he's like, I got my wife to do this. That's the ultimate. Keep going with this story, keep going, you're doing good with this one, keep going, no. And then you meet him. You meet him face to face. And at that moment, you guys will feel a crushing obligation to ask him one question. And that question is what can we do for you? Now, if Ibrahim is smart, he says nothing. Guys just keep putting out high value content. I so believe in what you're doing, I just wanna keep pushing it and promoting it. Now you'll eat out of his hand. And he walks away and he doesn't turn back. Three months later, he actually needs something real, something big. And where you guys, it's good for you, it's good for him. Now he comes and says, hey guys, I actually do have something now that I think makes a lot of sense for you. Here's why I think it'd be really fucking great for you. And when you guys look at it and go, whoa, this actually is really good for us. Dude, Ibrahim, we'd love to partner with you on this. This is amazing. Thank you for thinking of us. Now there's a real partnership. But he didn't play the card just because he bumped into you. And that's what everybody does. Oh, I have your attention right now. I'm gonna play my fucking card. Cause like, I don't know who's gonna come back. Now, do you guys know magic at all? And I mean magic, like magic, slide of hand, card magic. Do I know any magic? Interested? Not much about it. I love, I've seen all David Blaine stuff. I mean, I mean. All right, perfect. So here, here is the truth of magic. So I am utterly fascinated by magic. I've taken classes at the magic castle. Like I really, really dig magic. Now the reason I dig magic, there's two types of people, people that when they learn how the trick is done, they're less enamored. People that when they learn how the trick is done, they're more enamored. I fall into the ladder camp. Now there is a trick where there's a thing called a force, where I can force you with a high degree of accuracy to pick a certain card, right? So do things, hey, pick a card, any card, you pick it. You don't show it to me, but I actually know what it is. Put it back into the deck, shuffle it up. Oh, it's crazy. It's gone. It's not there, right? And then I say, you see those four basketballs over there? I want you to go cut, not that one. The second one next, I want you to cut it open. You cut it open. Inside is your card. Is that your card? Yes. You're flipping the fuck out, right? Because you would rather believe that that's magic than that I went to a basketball manufacturer and said, hey, I need you to make a basketball with this card and say it. And that to me is what being an entrepreneur is. When you do so much pre-planning hard work, you're thinking so long term, so strategic, that people would rather believe that you're just inhumanly gifted. He's smarter than me. He's more talented than me than believing that you just think that far ahead, that you work that hard. That you went, how the fuck could I make it seem like a compromise in a basketball? Oh, I'm not gonna pretend. I'm actually gonna go put a fucking card in a basketball. And the first six basketball manufacturers that say, no, everybody else stopped, but you went to the seventh. And then you finally got them. There's people that have done this, like really famous stories where they'll go, they'll do this, they'll make the card vanish. And then they'll go, actually, I think it's in the inside pocket. Check the inside pocket of your jacket. You reach in. It's nothing in the inside pocket of my jacket. You sure? No, no, no. I'm sure it's there. Take your jacket off. And it's in the lining of the fucking jacket. They've actually had the card sewn inside the lining of the person's jacket, okay? That takes some incredible prep. Follow who, where's their tailor, right? Where do they get their suits? It only works when it's like, you know that person. You know, they get their suits made. You know where they get them made. So you go, you convince the tailor, hey, the next time he comes in, I want you to put this card and then you bet. And one, if you're really clever, you really want it like now I'm really fucking throwing dirt at the magic industry. You'd store four different cards in different places and memorize where they are so that you've got outs. So that if you miss on the first one, you know where the second one or the third or the fourth one is depending on what card. Okay, how did Dave and Blade put it in a cantaloupe? That, I mean, no fucking idea. Oh! I have no idea. And here's the thing. He grew the cantaloupe with the card. And here's the thing. That might not be as crazy as you think. That might not be as crazy as you think. Wow. So I, that might like, there might be enough acidity in there that it would eat the card away. I don't know. But it's like, don't, like, don't put it past it. Don't discount it. Don't put it past it. That's awesome. You must really get excited that when you see like really brilliant business minds then when you see someone who's like, wow, they're way ahead of like everybody else with what they're doing. Yeah, the guy right now that just, I get the chills every time is Elon Musk. Yeah. Elon Musk. He's on another planet, man. Like what he's, so first of all, he's got the, just the balls to dream big, right? The moment like terraforming has now become my thing. Like if you're not thinking about what planet you're going to terraform, you're just not thinking big enough, right? And that's just a good way to think about it. So the other day I was really having this thought, so this normally does not happen to me, but we're remodeling our house and I'm really thinking about how fucking big and beautiful it is and how much money I have to remodel and it's crazy. And like, I can't believe I'm actually here and I've succeeded the way that I wanted to succeed. And just like this little voice was like, you've had your success. And that, you've had your success. And I thought, whoa, whoa, whoa, motherfucker. That's how success ruins you because you let off the gas pedal. You're not hungry. You're not desperate, right? It's easy to have that first bit of success because a certain type of person, I'll put you guys in that camp, a certain type of person, it's like the need for oxygen. You're not going to stop. You just fucking need to prove it to yourself to somebody else. It's like the way that you get a physique, right? Do you know how bad you have to want a physique? Even if you fucking take drugs, I think people think you inject steroids and whoop, like you're big. You start to fucking work out, right? You have to kill yourself to get a physique. There's just no two ways about it. So somebody, they want it so badly, they either had dirt kicked in their face by the bully, they couldn't get the girls, whatever. Like they have some crushing need to become that person. So they put themselves through that. And it's amazing, the same is true of success. When you find somebody that they're that on fire, to become that thing, to do that, to get good enough to perform at that level, that they just, they're willing to accept all the failure, rejection, embarrassment, all that and keep going long enough to get to the other side of it. But then when they've got it, that's the thing that erodes them. That's when they let off the gas pedal and they're not hungry like that anymore. And me, it's all about understanding what makes you feel alive right now today, right? Dreaming about the future is awesome, but what makes you feel alive right now today? Cause my sort of vision board thing growing up was always a big house. So it was really fascinating for me to see when I got the big house, I took like a red hot minute to be like, oh my God, like we're here, we did it. And then right away, it's back on the grind because for me, the in the moment, like feeling that makes me feel alive is the pursuit. Yeah, the journey, man. 100%. Yeah. It takes a long time though to get that perspective, I feel like, I feel like you kind of, you kind of have to get the big house if that was the thing, right? And then you have to be able to detach yourself and look at it. Right, there's steps to that. Yeah, look at it like, wow, you know what? And learn to appreciate, which probably makes the process you're going through right now even more unbelievably exciting and fun and enjoyable because you're probably more mindful and present than you've ever been because you have this perspective to actually enjoy this process, to enjoy the moment we're actually in right now. Because that's all part of it, right? And I actually had this moment, I should share this with you because I've shared it with so many people now and it's such kudos to you. We were your last interview and we had just came off, we had Paul Check before that, we had Lane Norton before that, we had Stephen Kotler I think, and we just had this, we had a crazy line. Rob Wolf, yeah, just great minds, man. And all different arenas too. And you were talking, you're going, and I felt myself so into your story. And I've been so focused on the business earlier in that morning, I'd been frustrated where we're at, we could be doing more of this, so we need to be doing this and that. And I remember feeling that, and then I remember being in that moment, almost being detached from myself and realize like, fucking hey dude, this is why I do it though. Like this part right here and to get all that information and to have met these great, brilliant minds and get to ask the questions that I want to ask and talk like, fucking hey man, this is what it's really about. The end result, that's just, that'll always keep changing and I'll keep wanting more and this and that and learning to be mindful and present like that. And the way you tell the story, the way you explain things, allowed me to do that. And I share that now with a lot of people, especially very driven people like ourselves because it's really easy to get so focused on, on the end goal or that house or that thing. And then you realize when you actually get that, that moment is really short lived, right? It's very short lived. There's actually a name for it, it's a psychological phenomenon. I mean, I've trained so many clients that have trained for an event, like a run, a race or a competition and the depression and the sadness and the lack of motivation they get after the event is like clockwork. Like every time like, I did that race, now what? I'm not motivated anymore. Like how do I keep going? Like I don't have this thing I'm driving towards because they were so attached to this thing that they had achieved and there wasn't something deeper for them. What are some traits, what are some key traits you look for in people that you want to develop? Really, there's three things that I look for. You have to have grand ambition. One, just to be interesting to me and for me not to seem crazy to you, you've also got to be dreaming big. Like you can imagine if I said to a whole swath of humanity, if you're not thinking about terraforming, then you're just not dreaming big enough. They'd be like, what the fuck is this thing? Right? Like that's so dumb to them. Like it's just dumb. I'm thinking about it all the time. I'm so crazy to say that. I love that. So that to me like that's just, that's so necessary. Like for me to enjoy life and really fall in love with an idea or somebody else, like they've got to have that similar grand ambition. Just it's a framework thing. And then the other is drive because to me a lot of people will think about terraforming but they're not actually going to do it ever. They know that, I know that. All the friends and family know that. They're an empty dreamer. And like if you really wanted to like offend me call me an empty dreamer, right? Because that like that when I say it, I mean it super offensively. So it's like to get lost in your dream to be pacified by the dream itself instead of actually going for it. And that's a Ryan Holiday thing, man. So he's just an incredible mind and in the ego is the enemy. He talks about that. That some people actually get pacified by saying like I'm going to go for it tomorrow and merely saying it is enough for them, right? So don't want empty dreamers. Drive to me is the willingness to stick it out, to garner the skills that you need to acquire in order to actually go terraform or whatever grand thing it is you want to do. And then the third one, and this is true of me. And I think that it's very much not universal. It's not something that everybody has in order to everybody want, but compassion. And I just, I really, really enjoy seeing good things happen to other people. I really enjoy being a part of a team. I'm not a guy that wants to be all alone. I really like having people around me that play at my level that are exceptional extraordinary human beings. I want to acknowledge them for what they've done, their contributions. So for me to get to a mountaintop and not share it with somebody else would just be heartbreaking. And there's that great quote, a pleasure shared is a pleasure doubled. And I really, really believe that. And so I look for people that want that, that want to be a part of a team that like to celebrate and win together that aren't like unduly jealous when somebody on the team succeeds, right? Another hard thing to find. Yeah. And it is, and especially when you're looking for drive and ambition you normally find competition with it. And I'm a competitive guy, but I don't put it in my like top three qualities that I feed myself. I think it's important and it goes back to what I say. People should be, they should be driven by beauty and rage on equal measure. It's so much cooler to say an equal measure, but it really should be like an 80, 20 split, right? 80% of your time should be focused on the beautiful things you have and the beautiful things you want to create. But 20% of the time should be rage for not being good enough for the fuckhead who slighted you for the people that don't believe in you. And I think that it's incredibly useful as a human being to go, that person doubts me and I'm going to prove them wrong and it is going to be delicious. And to just revel in that and to know, but if you spend all of your time there, then you're Darth Vader, right? So you've given in to the dark side, but it doesn't mean that you don't use it. There's like, I'm just going to give this all to you, just so here's the thing. Here's what makes Star Wars so fucking powerful is it's one of the few times where they really acknowledge that there is power to the light and there's power to the dark and that Darth Vader it like, I ask people this one simple question and they all get it in an instant. Like I want you guys all to do this. Think of the last time that you were enraged. Like fucking enraged. Got it? All right, it's intoxicating, isn't it? It's beautiful in its purity, right? Because now you're not going to stop. There are a part of your brain that assesses risk and reward, fear, insecurity. It shuts off, it's gone. There's none of that. There is only blind, unadulterated rage. It is movement in one direction. It is attack. It's full fucking speed. I don't give a shit what happens. I'm going to ruin you. You just consume everything in front of you. Oh my God. Like a fireball of death. And it feels so good. And people don't talk about how clarity feels good. Clarity feels good. Clarity is intoxicating. People will follow. Look at fucking Hitler. A blind raging maniac. But he knew exactly what he wanted. And there was so much clarity and energy that people could get behind it and draft on it. But when you give in, when that is your dominant emotion, when that's the dominant thing that motivates you, your dark face slaved as a machine. Very well said. So the beauty of Star Wars is that Luke begins to realize, like, holy shit, there's power over here. But I see how it ends up and it becomes destructive and becomes ultimately. And he taps into it a little bit too. He feels it. And he knows like right then it's like, oh my God. You know, I can't become this. Right. And that's with that whole, you know, that imagery that we see, you know, on Dagobah and all that, like we see all that. So, yeah. Tom, do you do stuff right now currently within the company or did you guys do this in quest to like kind of foster that culture of the 80-20 or the top three? Just in general of like fostering a culture of people, like what are, do you guys do like practices or is there certain things? Have you designed the layout of the office or is there certain things you do for your employees? Are there things like that that you've done to encourage this healthy environment of the people that you want to cultivate? Most definitely. So the thing that we looked for and trained all of our HR department, all of our managers to look for an employees was grand ambition, drive and compassion. I just recently, just recently took a note. In fact, God, if I can pull it up really fast. I turned my phone off during these. I'll see if I can ballpark it. But basically you need to create tracks for your employees. And this is something that I didn't do a quest and I regret it. Because when people come into a company, they need to know what does the future look like, right? People want movement. They wanna be able to go somewhere within the company. But not everybody is driven in the same way that other people are and you don't wanna hold everyone to the same exact standard. And I learned that the hard way. Cause I wanted everyone to think like I thought, to be like I am, to be driven and like you're just gonna go up and ultimately you're gonna branch out and start your own company. And in the beginning, I just hired that. I was looking for entrepreneurs. I was looking for other people and basically my thing was give me two years and then go, I'll teach you everything I know. Go start your own company. And that's like really dysfunctional. You actually don't wanna do that. I had to learn that the hard way. One, the vast majority of people will make a terrible entrepreneur and that's not actually what they want. So when you build a culture that only rewards that people will fake being that just to fit in. So that's a terrible idea. So I broke it, it goes something like this. There were five, so forgive me if I forget one of them. But it was continuity players. So there you're head down, get my work done. Nine to five, I really wanna contribute and do a good job for you. But my job is not my life. And I will act in accordance with that. So don't, I'm not the guy you call on a Saturday. I'm not the guy you ask to stay late. Like, okay, I'm a continuity player. Those people will more or less stay stagnant. They'll get their two to 5% raise year over year. And as long as they're fine with that, I'm fine with that. They're not ambitious. They're not pushing themselves. The next is a linchpin. And a linchpin is somebody that is just an unstoppable force of nature within the company. If you need somebody to run through a wall, they're gonna be the one that does it. They're gonna acquire skills that they know will make them more valuable. They're gonna be moving up in the organization. They're a John Wooden style team player where it's like, hey, is that the role you need me to play? I'm gonna play that role. If that's what the team needs right now, like I'm gonna be that. And I'm gonna keep my eye out constantly for that. I'm gonna figure that out. The next is an intrapreneur. So somebody who thinks like an entrepreneur, but they don't ever want the assake of owning their own company. But they're a problem solver. They're gonna be a bit of a rogue agent. Half the time you're gonna be fucking pissed off at them for like running off and doing something, but the other half of the time they'll do something ingenious, right? And you'd be like, thank God I have this person because they're really pushing the envelope. They're thinking outside the box. They're maybe the one person that's gonna keep us from getting eaten by the people coming up behind us because they're not willing to question everything to challenge the status quo, to just be data driven and say, we've got to change this shit. It's not working, right? So, but they're not like, they don't want to start their own company so they're not gonna leave. Then there's true entrepreneurs. And you're gonna get them for a couple of years. They're gonna be some of the most exceptional people that you have, but you know that you have them for a very limited time. They have an incredible mind because they will treat every dollar like it's their own. They're really trying to learn every aspect of a business. They're gonna have a total view of it because they have that sense of, if we fail, everything goes away because they've trained themselves to think like that. Maybe they've been entrepreneurial in the past. So they really act like a business owner. Super, super valuable, usually short time solutions. Maybe there's only four because that feels complete. So those were like the, me sort of thinking through as we scale impact theory, like they're gonna fall into these categories. So back at Quest, I treated everyone like an entrepreneur. And for entrepreneurs was awesome. We got along so fucking well. Entrepreneurs got along with them very, very well, but continuity players looked at me like I was a dick and just like did not understand my mentality because I'm over here pushing them to like be the next big thing. Like, come on man, like don't you want, it's not what they want, right? Like they just want to come in. Like they want a good job. They want to contribute. They want to be meaningful, but they don't, dude, I nine to five it bro. Like I've built my life around this. I want my time with my family. I'm not overly ambitious. And that is completely fair. So it's about, and I got this from our CFO who said, there are two tracks. I think it was at Johnson and Johnson. Anyway, it was one of the big, big companies. And he said that they force people to choose a path and you're either upper out or continuity. I think it was that. It's like, you either get promoted or you get asked to leave the company. I was like, you actually say that to people. Do you want to be on the upper out track or do you want to be continuity? He's like, yes. It's like, whoa, that is man. Like cut through all the bullshit. Like, who are you to sigh? If you're not moving up you're probably moving out. You're moving out. And so I was like, wait. So if you're a continuity player, you don't actually put pressure on them to go up. No, they're a continuity player. That reminds, is it the emith revisited? Have you read that? Yeah, Michael, didn't they get into some of that in there? I think that's part of that. I don't know that you remind me technician in a long time. I don't remember him. What language use, but that's a technician. Yeah, entrepreneur. So when you're hiring for positions, then do you look at the position and what you want out of it and say, okay, I want this is a position for an entrepreneur or a continuity or is that part of your process now? I'll say like 70% of your hires will fall into a really clear bucket. And then 30% it's like, who's the person? Like, you know, an assembly line person, you're basically either you want to pay your dues and get off the line or you're going to be there forever. And there's not much in between. So that one is you're going to find a lot of continuity players on a manufacturing line or something like that. But then other roles, it's like, hey, you know what do you want to be in marketing forever? And like that's where you're at. You just really, really like the creative process. So you could be either a linchpin or a continuity player there or an entrepreneur. And I know, well, you're just going to crush it for two years and then that's it. And your entrepreneurs, you probably move them around, right? They're the division head that, well, maybe the division works and they run that forever or maybe that division doesn't work and you point them at something else. But usually entrepreneurs over time will get frustrated and leave just because as a company gets big, I should say because that's what they hate. They hate bureaucracy. They hate sloth. They need to be given like a skunk works type project where they can go be a risk taker, really try things, move fast, be nimble, feel their personality. And that's why they're like an entrepreneur, but not quite. Yeah. Just some people don't want the assake of big teams. They don't want the assake of, hey, if this all fails, I lose my house. They don't want to have to know where their next paycheck is coming from. Wow. Can you talk about some of the up and coming talent you have coming up or ideas or are you unable to talk about? No, I mean, I can talk about anything. So right now we're not expanding the staff much. Right now our big focus is on doing, there is a word, now we're intern. Wow. So yeah, we've got a bunch of interns coming in and that's gonna be really helpful and that came out of, so I've been giving this talk for a really long time. So a lot of times a young person will come up to me and say, hey, what do I do? How do I get ahead fast? And my answer is go give the person living the life that you wanna live the following speech and don't give someone the speech if they're sort of living the life you wanna live. Like this is what you give to the person who's living your fantasy fucking life. You go to them and say, I'm gonna work harder and smarter than anyone you've ever met before and I'm gonna do it for free for 90 days. If at the end of the 90 days, you feel that I've added so much value that you'd rather pay me than lose me than I'll stay on. If not, at least we had the time together. All I ask in exchange is knowledge and connections. And I said, that's how you do it. And then in those 90 days, you better blind them with performance. Like don't fucking come in and be good. Like this is the standing outside in the rain for four days, like Fight Club, Project Mayhem, I'm in it for everything, whatever you need me to do, I'm in. Like if you do that, anticipate their needs, like really, really crush it. Like you have to turn off your ego to pull this off. But at the end of the 90 days, if you smash everything they ask you to do, whether it's go take my dogs for a walk or it's like go write this, you know, really important piece of content that we need for the website and you crush them both. Or hey, I need you to go deal with this vendor who's fucking us over on our delivery of t-shirts and you make that problem go away and you're doing it all for free. Like if you do that and crush it, the chances of you getting a job are unbelievably high. Oh, super high. Could you imagine? I would hire someone like that in a second. Did you imagine the culture that would feed into? Now I've been saying that for like three years now. So just last night, as but one example, guy comes up to me and he says, hey, somebody really smart once told me to say the following words to the person living my dream life. And he gives me the pitch. Now this happens to me all the time now. Now 90% of the time, like, oh man, that's so great but I'm not really the guy living the life that you wanna live, am I? And the answer is no. It's just that I'm the one that said it so they think I'm gonna be receptive to it. So I'm like, look, do yourself a favor, do me a favor too, but find that person who's really living your fantasy life and go give them that speech because it will work. And I always tell people it's no or a restraining order but nothing in between. And you do that enough and you're finally gonna get somebody that bites and you'll really like aim for the ceiling. Like who, who is it that you want? Like is it Bill Gates? Is it Elon Musk? Like go give them that pitch. And I wish that I had done that when I was in my early 20s and I had very little economic need. You could work for literally nothing and survive for a while, sleep on a friend's couch, whatever. Get it done. And so we've had enough people come up to me like that that we decided, hey, let's do an internship program. Let's do like these 90 day chunks. Let's get people in here and then one, maybe one in a hundred or just such absolute rock stars that it's like, yeah, I would rather pay and make sure that we keep you. Do you know, it seems like such the obvious thing to do when you really think about it. It's so weird that we don't process and think that way because if you saw a company or a guy who, oh my, I'm so fascinated with what you're doing. I love what you're doing. I want to be a part of what you're doing so bad. And I have these talents or I could work. It's like, it's almost seems like a no brainer that that would be the approaches. Let me show you that I can, and it would be obvious for you if you saw a guy that actually provided value to what you do. But in reality, most people don't really want to take the action to do anything. They want to say it. Well, that's true, but it's brilliant. It's a brilliant, a brilliant, what you're doing with the internship, because you're going to. You're going to see some incredible talent, and at the same time, you're giving people who are willing to do the work and opportunity, which is all they want for sure. All they want is that opportunity. How do you deal with the entitlement culture with that's where I was going because because it feels like. Look, I'll tell you something. I was raised by 401 K. Yeah, I'm you know. I'm a first generation American. I was at my parents, poor Sicilian immigrants, and that's how I was raised. My dad told me that my dad said you go in there. You wash those dishes better than anybody so good that that guy's going to want to pay you because you do such a good job. Like that's the way I was raised, but I don't see that a lot. And when you even say internship, people are like, no, you got to pay me and I don't want. I'm not going to do anything for free. How do you deal with that? Yeah, so I've been on two sides of this equation. One where I'm in a company and it has structure and it has HR people who say that I'm crazy and that legally I can't do what I want to do and all this stuff, which by the way, anybody out there listening to this right now and somebody tells you that, I want you to look them in the face and say, I'm very, very grateful for your advice. And I'm honored to have you on this team, but bitch, you thought I'm going to do whatever the fuck I want to do and whatever wording, verbiage, whatever we have to call this role to not pay them for whatever period of time, like call it that. Because I can't tell you how many times people told me, you can only do it if they get college credit. Nope, fuck that. Like if they want to come in and figure this out, like let's figure this out. There is a way and people get trapped by stuff like that and it drives me absolutely fucking crazy. So anyway, don't get trapped by rules and regulations. There is always an ethical way. There is always an ethical way around the problem. I promise you, but people just take the first answer like, yeah, anyway, so I won't do relevant. And what makes me so mad about it, what really pisses me off is that people want to fucking do it. Like I bet you had applications. Yeah, exactly. Fucking going out, you know, out the windows and you experience more than you, more than you could possibly use because people are itching for that opportunity, but you've got other people who want to get in the middle of that and tell you, no, no, you got to do it. You can't do it that way. And it's got to be college credit and all this other stuff. That's correct. And as the leader of the company, you have to take the responsibility to not let things erode to that point where it's like, you've just gotten to the point where you just bend to every legal concern and there's always an ethical solution to the problem, I promise. So, but in that system where I was part of a bigger company and people weren't necessarily dealing with me now and it sort of becomes, you know, it's once or twice removed from sort of the heart of the ethos of the company. That's where it gets harder and there is a lot of entitlement and they feel, you know, the person looking for the intern feels that it's like, I have to pick from who I have. It's like the more you raise the standards, the higher you raise them. One, that becomes a siren call for a certain type of person. And then two, I think that if you just like, don't have a scarcity mentality, more people will come, more people will come. Say no, say no, say no. If it's the wrong person, say no. And then you will find somebody and literally so, and then I'll give you, I'll juxtapose it, on impact theory, we literally said, hey everybody, this is like Fight Club and you're gonna be doing the equivalent of standing in the rain for four days. His name is Robert Paulson. Exactly. Before we let you inside. And if you're prepared to deal with that, then you're a kind of intern. If you're not, then we're just not right for you. And I want this to be right for you, but we're gonna give you an obscene amount of value. I'm gonna make sure by the end of the internship that I've delivered more value to you than you've delivered to me. That's my promise. So, but to step up to that table, like you're following my content because you know I think a certain way. So since you know I think a certain way, don't expect to show up and I'm less of that than off camera, than I am on camera, right? So the guy on camera says he's motivated by beauty and rage and that 20% is fucking fury. And so that's how it's gonna be in real life. Like, so don't come expecting something else. And you know that I'm the guy that like, I will get it done like first there, last to leave, work obscene amounts of hours. Like the only way to impress a human being is to be capable of the extraordinary. Like there's just no shortcut. Like there's nothing you can say that's gonna make me be like, oh wow, but there's a whole lot of stuff you can do. That'll make me go, whoa, that's really impressive. So that's all we're looking for. The vast majority of people will say it, then they won't do it. They will burn out in the program. And then it's a numbers game, you know? If we can get a one in a hundred hit rate, I'll be ecstatic. Wow. That's awesome. Are you guys in the phase right now with Impact Theory where you're currently just building your audience, just building a massive audience? Yeah, we're doing really all three things at once. So we're building the audience and then we've had the very good fortune because of how visible the show is. People bring companies to us with frequency and that's getting pretty exciting. So we're beginning to incubate some companies and then on the content side, we're now just beginning, we've started taking meetings with the studios. That would be awesome if we could leapfrog and get the rights to something that they're already doing. You know, and I've talked about that underserved properties that I think thematically, ideologically are aligned with Impact Theory where we could take it, show the merchandising model, prove it out, probably through comic books, all users submitted and really worked that out. So we're just now beginning to request that the community send in original ideas because I think it's gonna be a very slow burn. But there are a couple things that we're working on, one that we talked about before rolling, I won't mention now, and then a couple of other things that are so early stage, but they could turn into something. So that I think we're probably still, I don't know, three to six months out from getting really serious about traditional narrative stuff because it's such a long-term play. We need a much bigger community, get a lot of submissions, but the community is growing really, really rapidly. And so that's- Yeah, I was just gonna ask you, how fast is your audience growing right now? Oh, crazy fast. Crazy fast. Crazy. You're doubled already, you're almost tripled YouTube since the last time that we were together, which was just like, yeah, you're growing very, very fast, right? You know, and I think, you didn't really touch too much on it, but I think it's so important, it's something that you do really well. I mean, when you started to post on like YouTube, like consistency, like, I mean, you, I tell me this all the time, like YouTube is now, if you stop looking at YouTube, like you look at a lot of people, like a social media thing and more of it, like what TV was 20 years ago, and you start thinking of it like a network in your own channel and that stuff, and start looking at yourself, if you're putting yourself on YouTube as a Fox or NBC or something like that, and think about it like that, it'll help you out. And you know, how pissed are you when you come on at your favorite show comes on Monday at seven and next Monday it doesn't. I mean, that's gonna piss you off. Like, and if it's shot fuzzy and makes me dizzy watching it, probably not gonna watch it. We're like, you know, just start thinking that way, the same way you would consume television before in the past that YouTube, you do a very good job of that, that it's one of the few channels I feel on YouTube that is already making that transition. I feel like that looks like I'm watching TV almost on there. And you've had a couple of videos go viral. Yeah, that's really crazy. Which ones are the ones that went viral? There was that gentleman on there was talking about the millennials. Yeah, that one went all over the place. That was nuts. That had over 150 million views. Holy shit, that's about 50. Damn, it's still. Wow. Crazy. It struck a nerve. It's amazing. Oh yeah, oh yeah, in a big way. And virality is one of the same. Like we joke with people that want us to like consult with them. And we're like, hey, look, first rule of building your social following, just have a massive viral hit. That would take care of so much. No problem, man. So yeah, take it out for you. So we were all joking about it, right? So we do, cause that one was with inside quest, huge, huge, huge. And we said, okay, what do we really need to do to get impact theory off the ground? We're like, we need a viral hit. Totally joking, right? And then like episode number five goes fucking viral. And we are like laughing. It got 11 million views. We're like, this is crazy. We are now literally people come to us because they want to go viral. It's so crazy. But we're really beginning to sort of break down like what does a viral hit look like? Because there are certain things. And I will tell you part of it is people have to love it and people have to hate it. Yes, cause that video was very polarizing. We have that example in our own podcast. If you would ask me, do I think it's like our best podcast? No, not at all, but it was definitely the most polarizing for sure. For sure. Yeah, cause that particular flip. It's still being hated and loved about. You know, like it's caused the most drama but also the most love. It has to have that. Did you guys get a lot of hate from for that particular matter? Yeah. Of course. This guy's a fucking idiot. What does he know? Like what a dick. And then the woman that went viral and names Mel Robbins, people literally, she's an idiot. She's an idiot. She's an idiot. Oh my God, Mel. You changed my life. It's so amazing. Thank you so much. So it was like, what the fuck? Like how are these people watching the same person? And I'll never understand why people take the time to like tell somebody that they're an idiot. Just move on. It's such a catastrophic. Is she gonna be like reading the comments? Oh my God, you're right. Wow. So you know what? I'll be so glad you said that. And actually I'll actually engage those people and tell them that I'll actually break down the reflection of themselves that they're having for having the need to get out there and tell some of their idiot. Like that's such, you're totally announcing your insecurity to have to go on a social media platform on someone you don't supposedly like. You know, you hate and actually go out of your way to do that. What a waste of steps out here. What a waste of calories. My favorite is when people comment like unfollow. Like, oh my God, you just lost a follower. Oh shit. Oh my God, no please. So how far away do you think you guys are from developing your first like narrative story? Or your theme park. What are we gonna have a theme park? Yeah, that's the real question, right? So I'll answer both. So you'll have the first narrative, I think will come out in comic book form and I'll come out in the next six months for sure. Oh wow, very cool. Yeah, we started asking people for ideas specifically in the comic book genre. We started talking to comic book artists. So I was just down at the Anaheim Comic Con. And by the way, anybody listen, I'm gonna hijack your audience for a minute. Anybody listening, if I have brought value to your life and you can get me into the San Diego Comic Con, you are my hero, hit me up at Atom Billu. I am hell bent to go. Dude, I wanna go with you. Dude? All right, motherfucker. Justin and I are going to the Comic Con. Now here's the thing, I used to go every year and a tragedy struck. My wife's birthday and our anniversary, which happened to be a week apart, the only two weekends, the San Diego Comic Con, ever do it are the weekend of my anniversary or the weekend of her birthday. Oh, come on, Comic Con. So that is ultra shiitake. And then, so one year of feeling like the pressure, I was like, baby, you know what? I'm not gonna go to Comic Con this year. I'm gonna stay home for your birthday. I'm gonna show you that you're more important. The next year, they implemented the policy that you had to wait in line unless you'd gone the year before. I was like, motherfuckers, I was so pissed. How, how that year, that year. So since then, I've been like in purgatory where I have to do like the, like you're hitting like refresh, refresh, refresh, like a thousand times trying to get your fucking ticket. So now I'm just like, all right. It's July 20th, 27th, right around there. Oh, that sounds funny. Somebody, there's gotta be somebody. You can help the brother out. I'm going, I'm going to send you to Comic Con. My PR agency is in the background like, I got you, I got you. Do you really? Jennifer, you're, you're on national television right now. Point that camera at her. Point that camera at her. Right here right now you're telling me you're getting me in to say, we made Justin wants one too though. Me, Justin go, that's good, that's his thing. No, I think we should hook me up. You're my hero. Wow. Look at that. This is an example. So literally, boys and girls that just happened. I want everyone to hear you. You just have to say shit out loud. Like literally say things out loud. This is like my whole thing. I just defined it myself. Say it out loud. You sound like the secret now, right? Just ask for the check to go in your fucking mailbox. Here's the thing, the secret's bullshit, but yes, but I'll give it to you in way better words. You don't get laid if you don't ask. This is a virtue, right? You don't get laid if you don't ask. So if you like. I don't know, one time I got laid, I was about to ask you. So that's man, tell people what you're trying to do. You'll be surprised who comes to your aid. Thank you, Jennifer. That's awesome. That is awesome. That is awesome, dude. It's always awesome talking to you. You guys, I have to say, this is so much fun. You guys are the most fun that I ever have doing podcasts and I've done it twice. So I can say it like it's so much fun. I listened back to our episodes, telling you guys this before we started rolling. You can hear we're having fun. Like just in the way like we're talking and going back and forth, you guys are a fucking blast. If there's ever anyone that I can help get on the show, I will be the most unendingly positive, like testimonial for you guys. So let me know if you want someone to do a channel commercial, let me know, like anything I can do to help. You guys are just awesome. Excellent, brother. I really appreciate it. Love you, man. Thanks for coming on again. Thank you for having me. It's been a lot of fun. Listen, go to mine pump media.com. We're still offering 30 days of coaching for free. You can also check us out on Instagram at mine pump radio. You can find my personal page at mine pumps out. Justin is at mine pump. Justin and Adam is at mine pump. Thank you for listening to mine pump. If your goal is to build and shape your body, dramatically improve your health and energy, and maximize your overall performance, check out our discounted RGB Superbundle at minepumpmedia.com. The RGB Superbundle includes Maths Anabolic, Maths Performance, and Maths Aesthetic. 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