 Previously I was talking about in the last module that using the social media to connect to your potential customers. Now how do you bring in the traffic? You connect to your customers, now you have to bring them to your website, to your wonderful website also. Now I can give you one example of a property. Now there are three things about the value of a property. The three things are the location, second is location, the third is location, that matters. So in the context of the social media you have to be associated with either a site or you should be bringing people traffic because the traffic brings your customers to your website. So how to get the visitors? Now if you look at this picture, this is a picture from a city which I belong. Now the shops are same everywhere but the value of these shops is very high. The rent, the value of these shops is very, very high. Why? Because of the traffic, because of all these people which are coming here, because of all these pedestrians, so you have to bring visitors to your website. So that is why people which I will talk later in this module is they go for paid options and those paid options are displayed on those websites or to those customers or those visitors where there is lots and lots of traffic, highest probably in the world. So how to get the visitors? You have to bring all those people to make sales. So how you get the visitors create exciting content. I repeat again, which I have been repeating. You have to have a content which is exciting, which is unique, which people are interested in, which people would like to know, which people would like to share, which people would like to search for, which is search worthy and backlinks. So you don't give everything, you give an extract. For example, you go to Elan's and you put up a short write up about being able to do writing at $50 per hour, say for example, and there's a backlink to your website where it gives all your academic professional writing details and samples also. The backlinks you bring the traffic business class email. Now once you have that wonderful domain name, once you have that wonderful domain name, then you use that domain name, not sending emails. That's a disaster. Sending an email through a public free email service. Just never do that. You have purchased, you spend a lot of time finding that perfect domain name, send email with that domain name and use catchy call for action. Click here to get instant feedback. Click here to get a news feed. Click here for something free. Click here for a video and so on and maximize blogs. Go to different blogs where people meet virtually. They write and they share and backlinks. Again, backlinks over here and put fresh content because fresh content is like candy to the search engines. If you have things which are outdated, which are old because every day, every time new features are added, not every day, but frequently for the page rank in search engines and the fresh content is also there. If your content is old, then you will not going to get a good ranking location on the search page. Join online communities. These are the online communities where your potential customers are there. If you are in property business, go to the community where people discuss property. If you are in the business of education, not business of education, if you're in the business of selling certain products, go to those, join those communities or set up a shop on a marketplace. This is like for example, I would not like to give a name, but there is for example virtual shops by a certain company where lots and lots of visitors come there. You open up your shop, which is a web page and then backlink, backlink to your website. Bring in the traffic, bring people to your backlinks, bring people to your backlinks, promote offer deals that if you buy this, you will get this. And if you enter this coupon ID, you will get this, publicize on social media, leverage on local reviews. If your company is operating locally, then ensure that your email address, that your wonderful website, they are listed on those local directories, local pages, local businesses. If your business is local, ensure that email marketing, email is not going to go away. I'll talk more about it. There are like 300, more than 300 billion emails are exchanged every day. And exclusive invites, don't send people what they have not registered for. Send them that this is an exclusive offer for you. You are a special customer. Give party favors, have a cake, give something, maybe show a funny video, show a funny video. Crown a party coin, this is just a figure of speech, promote certain things, highlight certain things and call to action call to action is you ask your customers to click over over here to give their name and their email address. Now remember one thing, people may not give some people might give their phone numbers also, but don't be disappointed if people shy away from giving their phone numbers. Right. So, but you have to offer them it has to be a vain vain situation, call to action means to end this email or your call to action is the means to what is the end? The end over here is sales. This is the end over here. You have to convert your customers from visitors to into customers, right? And it has to win in situation, give you an example over online education, right? Online education, you have a wonderful website. When people register there, you will be sending them newsletter on or some information on daily basis whenever a certain tutors are available, they register over there, they are available as per the requirement of the end user. Now remember it is a vain vain situation for you, you have the opportunity to make a sale and for your potential visitors, they will be getting information about when a certain tutor as per their requirement is available to them. So, it's a vain vain situation that is why you do this. And finally, you go for the paid options also. Now as opposed to conventional advertising, online advertising is fairly cheap. It is fairly cheap and it is actually very, very cheap and it is based upon the click value and it has can captive your audience. Now remember one thing, if you consider the case of a billboard, it is at a certain place. People are passing there from there but in online advertisement, these companies know where your potential customers are hanging out, what video they are watching, what news feed they are reading and your ad appears before them. So you don't miss them and best of all easy to measure because if certain people are passing by a billboard, you have a person who is clicking, counting the cars past, how do you know how many of those people actually looked at that billboard? Read your message, that is the point but with these paid options, you have the facility, you have the ability, you have the capability to note down all the clicks, to note down all the views and do the analysis, the tools are there for you. So you look at all those options to drive traffic to your website Y to make the sales. That is all for this module.