 When you start giving your two cents on different subjects and different things happening, that's when people are really gonna start tuning in to you. This is what I believe. I'm sharing that with you for nothing. Just get out there and succeed. I strategically use video to grow my brand through trying to create videos around what my two cents is on different things and especially things that are happening in real time. So when you think of video as you're being a media company and that you're trying to bring breaking news and your opinion on things, when you start giving your two cents on different subjects and different things happening, that's when people are really gonna start tuning in to you. When you start giving your opinion and you have a great opinion. When people start really feeling like your opinion is interesting and against the grain, that kind of thing, that's what I've realized over the years. So I try to strategically create videos that I'm giving my opinion on different things and kind of what I feel about certain things going on at the time in real time, breaking news stuff, stuff of that nature, but also posting on all platforms. You should be on all platforms. You never know what platform a client or a prospect is gonna come from. So you have to be everywhere. When I'm diving into current events or other things happening, what I'm talking about is like, for example, there's an election coming up and a lot of people think, oh, if this person wins or that person's wins, it's really gonna affect my business. No, it's not, okay? So that is my opinion on that subject. One thing I like to do from a real estate business when I'm doing my weekly email, this is something you guys can incorporate, is I'll Google my area, I'll click the News tab and I'll look at articles, recent articles. Now some weeks I'll look through that list of articles and I'll say, there's nothing interesting here, this is all old stuff or just nothing really, but every once in a while, something will really stand out to me. And I'll read that article, okay? And then I may incorporate that into my weekly email and I don't use video in my email because I feel like that can get red flagged and go to people's spam folders but however on social media platforms with video, you could literally take that same article, spin it, bring that to a video format on your different platforms, inform the public about this breaking news moment and give your opinion on it. So there's tons of different things you can do in terms of current events, different avenues, there's all kinds of things. So just staying on top of what's happening via internet, restaurants opening up in the area, restaurants closing in the area, there's all kinds of things you can do in terms of current events. When it comes to trying to use video to convert more sales, the biggest thing is to be yourself, because the main purpose for all my content, for every phone call I make, for every email I send is literally to build a lifelong relationship with my clients and customers. So the conversion, what I want you to understand is that the conversion is not the closing, but they haven't quite mastered communicating that to their prospects. So when you can figure out and you can work on your communication skills via phone, via in-person, via messaging, via email, I've really got to a place where I feel like I'm really good at communicating that I care about whoever is watching or reading or listening to my content through my content. I feel like every piece of content I put out there, people realize, wow, this guy really cares. And that's what people need to think of when they see your content, and that's what's gonna help you convert much more out of your videos.