 Hey Jonathan here in this video I want to show you how we're using Google Ads right and run traffic and make a lot more money using some money and ad spend on Google Ads to make your store profitable for e-commerce okay so if you're running e-commerce store I think this video will definitely help you and give some perspective on what you can actually do with Google Ads because Google ad traffic is actually very very targeted and it's actually really good especially if you know what you're doing and if your offer is really good okay so I just want to show you like for example a very very fresh ad account right for example this one this one we only start spending like June but as you can see here I'm not sure why but the account got suspended for some reason okay but basically you can see right the campaign here so at first we had we're running to a brand new offer right so the traffic is new so we are spending alongside Facebook as well so this is just a concurrent how do I say this a concurrent campaign that it goes along with it so you can see here we're getting a cost per conversion right basically means cost per purchase so basically spending $11 cost per purchase okay and you can see conversion value over cost you can see over here this is basically the ROAS okay the same thing as ROAS the ROI or whatever you want to call it okay and then basically I'm going to show you the exact strategy that we're going to use as well but basically you can see it's a nine times ROAS on the first campaign and then there's you can see 29 times ROAS afterwards as well okay to be fair we're not spending a lot of money here we're only spending like a total like 3.7k so far and then the the account got had a problem like got a shutdown and stuff but I just want to show you the like exact method that you can use as well so you can get similar results for yourself okay so um yeah I mean you can see here we're only running Google search at this moment in time we haven't even run uh Google shopping but it's that's something you can do as well for yourself okay so let me just break it down for you so you know what I'm talking about I created some slides for you okay so um go at case study right you can see here overall the ROAS is like 10 it's like 10 which is crazy because you will never get these type of numbers on Facebook but fair enough right like on Facebook you so can't uh you can scale very very fast very hard because um Google traffic is based on search traffic so you cannot scale harder than normal as well if that makes sense okay so let me just show you the case study okay so Google traffic as I said before it's very extremely targeted traffic and basically when you're running Facebook and uh Google right Google is generally much more stable than Facebook that's kind of why I like Google but you cannot um scale very far on cold traffic because Facebook is interruption based marketing and whereas Google is like people are searching for it so you can't force people to search more of your term of your product basically and so yeah you you can't just get more sales if you wanted to right so I can show you here so the strategy is um at first right for example if you're spending like a thousand dollars on per day on Facebook already or you are at least selling something on Facebook this is a very very fast strategy you can do you actually can start off with uh Google search and Google shopping first and then transition over as well but um I think that'll be a bit slower if you're actually spending on Facebook already and then you transition to to Google alongside it is actually the results are much faster because there's a lot of data on your pixel already and so uh Google's AI will optimize much faster right it goes much faster uh to conversions okay if that makes sense okay so you just uh what I do is I set up a maximize conversions campaign as you can see a maximize conversions campaign and then you run it for $50 per day on Google search or shopping okay in this case I only uh set up search because the shopping feed uh was not approved at this point in time so that's a bit annoying uh then afterwards the product page side right uh we use the optimized product page layout that we use in our coaching program so that the pain points the benefits and the social proof that one so if you're in the coaching program you don't want to talk about okay so um after seven days or so what you need to do is go in to your negative keywords okay so you go into uh negative you go into keywords and I go negative keywords and you go and eliminate the keywords that are not relevant to your business okay that's number one number two then you go and search the search terms choose the search terms that are relevant to your business so for example if you are selling this water bottle right this water bottle and then you see that the search term comes up perfume right you will cancel those terms and only choose the search terms that are like related to water bottle if that makes sense okay then for number three uh you take note of the keywords that are actually getting conversions for you okay and then uh yeah that's basically it so this is after seven days or so because uh google they optimize much slower than facebook so facebook is probably around a three to four full day uh yeah full day conversion cycle and then you can see the data but then for google it's a much much slower game and so um yeah you just need uh longer time to analyze the data okay then afterwards after you've started a campaign right maximize conversions and then you want to first observe the cost per conversion so you can see here right the cost per conversion here is around 11 dollars so it's stabilizing at 11 dollars getting getting 296 uh purchases right here there are actually a few more but just um google's pixel didn't um didn't track everything right so then afterwards um once there's a lot of data come through then google's ai right it'll transition over uh we can go to target cpa so we changed a bit strategy from maximize conversions to target cpa and once once that happens right then um google's ai is very very stable especially on scale yeah so uh i like that about about about google okay so just to visualize for you you go you take maximize conversions first once you get about a hundred conversions or so you can see here they're like 296 right so it's more than enough to get some get the ball rolling then you transition you kind of like turn off this maximize conversions campaign and then you change it to target cpa so i changed it to target cpa and as you can see right the target cpa like dropped the cost per conversion dropped almost two times right and then basically you want to let google decide because this uh i actually put the bit as five i think five dollars and eight cents the target cpa and then eventually because google got got so good right that it became four dollars thirty five as well okay so like that is something that you actually can definitely use and it's very good okay so thanks to keep in mind before you actually set this up is that uh number one you need to go and set up your conversion tracking on Shopify checkout or whatever it is as well before you run any traffic right ensure that um all your conversion tracking is set up before you want to run the traffic otherwise you're wasting money honestly yep and then second thing is like um i realized as well over these few months right uh google has been very very sensitive recently so you need to take note of this okay so if you can put in the especially the contact us in the website or the about us page right you make it very very clear on what your website is the contact information any business information so they definitely need contact information you can't just be some scammy company and stuff you need to actually put in like for example how to contact you uh the the the hotline or whatever uh your actual support website and start sorry support email and stuff like that okay so you need to be very transparent with this otherwise google will like flag your account in a sense okay and then last thing um okay it's actually hard to get your google shopping feed approved by google nowadays if you are a new account because they are very sensitive to new sellers on the platform because everybody's jumping in to google ads and stuff right so um this will usually actually take three to four business days if for example if you had a problem with your feed okay so before you even submit your google shopping feed in the first time uh then you definitely want to um push out and actually make sure that all of your contact information that that is put on here is actually on your website first okay hopefully that makes sense to you okay yep so um the numbers are very very good on google and you can see here overall it's like a 10 times row s which is honestly insane yep okay so uh 3000 spend and over like 30 000 broaden in as well okay hopefully this very short video is uh useful for you for this seven minutes also uh yep and hopefully you can implement this into your store as well okay thanks so much i'll see you in the next one