 Hello, so this video is a response to a question that I get so many times Pretty much three four times a week People ask me the question Oh Robbie, like you're awesome. How did you start and I always tell them, you know It's kind of a really stupid question Because you can take like Michael Jordan or you know, the most successful person at anything They always start bad Like nobody just started and did it right. So when you ask somebody how he started, it's a stupid question It's like, oh, I just I did something it didn't work. So don't ask. How did you start ask? What did you do that made that turn your project into a success or or? What happened or what did you do? That got you on the success track Because everyone that's successful Usually went through a couple of years of doing it wrong before they started doing it, right? Sorry site engine Anyway, the purpose of this video is again sort of a response to this question by me giving you kind of The best tips I could say for you know, it's starting your own business And this isn't like some, you know these videos that you know five tips for business thing and it's always like These weird five tips where you're like, oh, I knew that like, you know, that's not very helpful So no, these are extremely practical and out of the box. So you probably didn't hear or think about them so number one is Realize the importance of attention And again, this is a bit of a rehash of all the content that I put out, but it's a summary So number one attention is the the key attention is the number one thing you need To get anything done. It doesn't matter how if you have a good business idea a bad business idea If you have a good product a bad product the service, you know, whatever it is if you don't have attention You're not making sales You're not you don't even you're not even in the vicinity of making a sale because people are not, you know They're not glued to you. There's no eyes on you. So even before you have a product You want to get attention Start a YouTube channel start a Facebook page Instagram Snapchat, you know, whatever just as much as many channels as possible and start promoting already and when I say promoting The definition of promoting is getting things to the people's attention Does that make sense getting things to the people's attention? So getting you Or your business if you want to be behind the business, you know that some people like to be the business like me Some people like to be behind the business You know kind of like Bill Gates, for example versus Steve Jobs Steve Jobs liked to be the face of Apple Bill Gates like to be like to be behind I know in the background so First step again attention is is the key you have to start with attention. You have to get attention if you don't get attention You don't get anything So it's not the product. It's not the service. It's not the idea. It's not the strategy. It's the attention start getting attention already No matter if you don't have anything to sell because once you do you'll already have the attention Make sense cool second thing is Whatever it is you're gonna sell Make it Find something expensive to sell and forget about your limiting beliefs for a second Oh, you know this I'm not good enough to sell this so never mind imagine it somebody else the first thing you want to do is Start telling the what's called the bread and butter. So obviously if I'm a coach and I write books You know, so my first book is gonna be released soon. It's gonna be out for what like 1999 maybe 2999 You know $40 50 $70 I mean If it's 4999 I'd have to sell a hundred just to get $5,000 Now a hundred sales It's not a lot But it is a lot When you start the business when just you just started the business Unless you do ads, but again in that case you still have very low margins. It's not gonna work. Trust me Not not on your first attempt. So I'm here to make it easy for you so you want to start with a High-ticket item something expensive that you can sell What can you sell for a thousand dollars? What can you sell for two thousand dollars three thousand dollars? $10,000 Maybe it's a certain service. Maybe it's con consultations Where you have something you're good at and you can just help people You know, we just it doesn't matter and I can help you think of a product if you want But it has to be something something, you know expensive because you want to create a situation where you can just make like two three four sales and that's enough to Have you in abundance not just, you know, okay Or barely getting by but actually in abundance. So if you have a two thousand dollar product You make two sales. You're at four thousand dollars. Just two sales Which brings me to point number three What I would do is I'd start by focusing on Phone calls phone sales. I mean now, I know most of you don't like sales And I'm not I'm not saying you need to call people and try to sell them Even if you don't want to go the route that I went and you know publish tons of content When you sell something for two thousand dollars, you have extremely high Profit margins if it's online because you're not selling a car. You're selling a digital thing or a service So let's say you advertise on Facebook and you suck at it. You're just you're horrible and every lead cost you $20, okay, $30 $40 $50 every lead costs you 50 fucking dollars for one phone number or Skype call Okay, and that person again, you want that person to sort of book the call with you Not like you, you know, just getting a lead like hey, you left your details. Can you buy? But you know make it more You know put them in a long video, you know the ad should take them to a long video Like if half an hour video and then if they watch it they get a link, you know make it very Filtered so that you only get the best of the best, you know, maybe you can use a long form Like, you know, how much are you willing to spend and blah blah blah? Just make sure it's a good lead a Warm lead a hot lead and not just you know Somebody who just oh this looks nice, you know make it a bit of a Difficulty to actually get in contact with you now once I actually Got in contact with contact with you Because they are the ones who contacted you and again, you made sure it's only the people who are like really serious It's not gonna be hard to sell. It's gonna be it's not gonna be like a sales thing You know, it's like we try to like present it and you know closing tactics, although, you know You might add that but you don't need that as long as you kind of sound like you know what you're saying so you'll be able to To sell every third or fourth or fifth or six calls so even let's say it's one in every six calls And it's not like force. It's just you know, okay. Yeah, you don't know what it awesome. No, you know, there's no pressure So if it six calls and it's like 30 $50 per lead dude That's just three hundred dollars in expenses Meaning you still have a profit of 17 3700 $1700 sorry for $1700 which is like 20% they think for expenses It's basically a 75 80% profit margin So that's tip number three again number one focus on attention number two high high prices number three Sell on the phone, but get them to call you So number four delegation This is a continuation of the idea of setting a large prices And I'm not saying large prices like inflating them. I'm saying like you know start with the expensive stuff not the bonuses You that will be useful when you try to get to a large audience But we're talking about Solvency first, you know, creating a business that already generates a lot of money from the beginning so number two again, it's because it's High prices What high prices do is that they give you a lot of margin. That's why number three again You can use calls which even increases the margin more because now it's not like internet You know one in a hundred people one in two hundred or five thousand people buy, you know You get a couple of leads one of them ban like closes but Let's see if I can fix the light. No, I guess I'm going to be dark for now Now the fourth tip Which again is a continuation of the second tip you can only do that if you have a large profit margin is Leveraging people What does that mean? when you have a big pie You can slice parts of it and still have a lot left when you have a hundred dollar sale You don't have anything to do with it because let's say, you know Every lead cost fifty dollars because you suck You don't have any profit margins. You have to make a sale on the first lead or you get even or lose Let's say the price is five hundred again. That's a bit better But you still don't have too much to play with but let's say that your price is $2,000 $2,000 means that you can basically Delegate like we said $300 to marketing so $300 to marketing Simple it's it's 15% Okay, 15% of $2,000 is $300 so 15% it goes to the fucking leads that will get you the product and again We're talking about if you suck at marketing now Besides the 15% you know what you can do. Let's say you don't like to sell or Let's say You know, you just don't think that's your job. You're like you want to be like a CEO guy, you know You can literally just get somebody Like like search forums, maybe your friends, you know, you'll find you can find them in all places and say hey I'm looking for somebody to help me sell my product I'm interviewing people that want to sell my product on the phone You can do it from home Basically, they schedule the call. You just show up for the call and make a sale. I don't pay you anything Except commissions. So you do a sale. Sorry, you do a sale you get money you get 15% so $300 15% for the marketing and then another 15% $300 for The commission for the sale You basically just created a model because 30% of the of the income goes to expenses marketing and Commissions employees, you know salespeople that pretty much do the work for you now What do you have left to do so You have an automatic system for example that that generates leads or let's say if I keep uploading the videos and I grow, you know, even more even the way it is right now and I say, okay, you know, you want to contact me. It's fine. And then I hire like an assistant Again, pay him by commission and an assistant, you know Oh, it's mark quotations An assistant or if you want to talk to me to talk to him and then he tries to sell you on Me so I just make the videos and he makes the sale and I know that because You watch my videos. You're probably gonna be a good match for me But again, that's against my style because I like to talk personally with the client But let's say that I sold a product for $2,000 or let's say that I had Product service combination were for example, there's a product and you do like a group call with me You know where I don't really if it's a group call I don't really mind the quality of the person because you know You it's not like you and me. It's not like an intimate thing. It's you know, you 30 people. So who cares? Or again, let's say we're talking about you You might create a product Okay, let's say you're not pre creating a product. You can just give the service So let's say it's not, you know coaching which is personal because you have to kind of get to know the person Let's say it's something like, you know fixing a website or you know doing something that's a bit more Kind of not personal Where you don't really need to know the person you just need to be able to solve the problem You don't really care who you're working with because it's not intimate for example, like like Robert Cislow Grant Cardone's director of production What he does Is make videos and he says I don't care if it's a I like the client. I don't like the client I make the sale, you know, he charges like $2,500 makes the video Who cares? He doesn't mind So so somebody else makes the sale for you the expense the marketing is done by somebody else You basically just provide the service you want to make it even cooler even cooler Let's say it's the video service the video production service and You're not You don't want to be Robert Cislow or you're not Robert Cislow. By the way, what's the interview I did with him? Really really good. So So you're not him, okay, or you don't want to be him. So you teach other people how to make videos or You just hire somebody who's already, you know talented and again when you have a big pie You pay commissions you don't pay Salaries So when the reason it works is because you're not like Look, you know you you have to work. You have to be at the office Seven days a week six or five days a week seven hours a day. You have to do that. No, it's like I send you a Video to edit, you know with what the client asked You Edit the video you get 15% $300 Who do you think, you know, do you think there's people who would jump on that? Like hey, I like to make videos and this is a side income and I edit like five six videos a month For $300 each So I get an extra 1500 $1800 a month for doing what I love and And some people want to be you know small thing So they don't want to be the guys who who get the leads and get the sale and you know promote They just want to do the thing It's as if for example me as a coach I would be like no I don't want to you know market and sell and everything I just want to get the clients You know and there are avenues for that, but you're not going to get the full payments So I won't be able to I wouldn't be able to charge, you know $2000 if somebody was setting up the calls for me doing everything for me because You know, I would be like the small screw. I would be part of the big company that hires coaches That makes sense. I hope it does so you go by that idea and Look what we've done here. We're basically built a full model Out of a few basic axioms and ideas so number one attention You realize that it starts with attention That that's that's a mind shifter. That's just to realize that that's what matters at the end of the day number two You find something you can sell for more than a thousand dollars 2000 is perfect if you can do more even better, but 2000 is the ideal Well, I wouldn't call it the ideal but the optimal because it's it's fairly easy to sell 2000 is completely possible also 2500 you know 2000 to 3000 completely possible optimal Both in terms of difficulty and in terms of reward when you go above 3000 You know 5000 10,000 it takes more sales skills. You need or you need to sell something more special or maybe to a bigger client It's completely possible. It's just beyond my area of expertise. That's why I'm not You know codifying it because the biggest I sold was five thousand dollars and I didn't like it But that's for another video so you essentially make these sales and And you make them again by 15 percent to the marketing 15 percent To the guy who sells and then you can even have 15 percent to the guy who delivers So you get 45 percent a bit less than half meaning no nine hundred dollars roughly. Oh, exactly nine hundred dollars goes to People who helped you But you get the rest you get fifty five percent so you get $1,100 and this is an automatic system So you basically don't need to do anything Besides keep it running and scale it so up this video kind of helps you understand the The ideas of what I'm trying to put forth the the model the thinking Let me know if there's anything that you don't understand anything that you think I should add Because I want to make sure this is tight. I want to make sure you get this Completely, okay so let me know in the comments if this helped you let me know how you liked it and I'm here for a late night meeting So I'll be seeing you very soon Love your feedback. Please give me feedback. Please. Please. Please give me feedback And let me know if you want to coach I do coaching talk soon