 Hello everyone, welcome back to the AWSCube coverage of re-invent 2022. I'm John Furrier, host of theCUBE. We've got a great interview segment here, co-creating innovation with e-design. We've got Shigeo Kawabora, who is with the president and the chief executive office of e-design insurance. Anikiko Horay, senior managing director, financial services in Japan, inclusion and diversity lead at Accenture Japan. Thank you for joining me today. Thanks for coming on theCUBE. I love this topic, e-design, co-creating innovation automobile insurance with the product called Andy. It's cloud-based advanced automobile insurance system you guys built and called Safe Driving Together, an initiative that uses data to reduce accidents. So great stuff. So let's get into it. Tell us about e-design insurance and your vision behind transforming to insurance tech company, combining the technology, new type of automobile insurance for the digital age. Okay, with the pandemic of COVID-19, digitalization is accelerating at a rapid pace everywhere. First, insurers were required to define the kind of easy to use, meaningful service they wanted to offer their customers. e-design in collaboration with Accenture sought to redefine the company's mission, vision and values by embracing the customer experience in a new way. While customer's traditional view of automobile insurance is just in case Accenture and e-design formed the view that what customers really want is accident prevention. With a redefined objective of co-creating with customers, not only peace of mind in the event of an accident, but also a world without accidents. Andy developed a service that uses cutting as digital technologies to create a safer and more secure car experience. Akiko, talk about from insurance perspective and Accenture. Now we know about FinTech, you got insure tech. This is a segment that's growing rapidly, a lot of data, a lot of new capabilities with the cloud. Can you share your thoughts on this new opportunity? This is a new innovation for many insurance clients, especially for the traditional policy holder and the new generations. So that gives a new experience for customers. It makes a big change for the customer experience and that e-design is leading this experience in the world, I think. Awesome, what are the key features of the advanced cloud-based automobile insurance system you guys call Andy, and how does it work? At the most advanced full cloud insurance system in the world, Andy embraces digital convenience to the fullest with the concept of creating safety with data and enables the initiative, safe driving together. It designs a new initiative, aims to use available data to reduce the risk and causes of an accident and to make society as a whole safer and more secure. Why did you choose Accenture and AWS for this innovation? What unique value do they bring? Good question, about Accenture, Accenture supported us in a wide range of areas, including business, design and IT. In addition to the industry knowledge, environment of vision and definition of requirements, the PMO eliminated communication loss between the business and IT side. And as a result, the development was completed in a short period of time. In addition, Accenture's expertise in cutting-edge digital technologies such as AI and data analysis is necessary to become an insurance company. And I appreciate Accenture's ability to provide such capabilities as well. And Kiko, talk about the IoT implementation here. A lot of data, a lot of design work, which take us through the experience and how does Amazon and- Yeah, Andy, and to support safe driving with, it is an insurance for the compact IoT car sensor with this size and to put free charge for all of the policy holders to use along with mobile app. The system captures and monitors the driver's driving data, diagnostics and the driving mood and driving behavior, which is safe or not, and supports safe driving. In the event of an accident, the system automatically detects impact and can summarize the accident situation, which is very difficult for the driver to recognize by themselves. And the location, location data, and many others. And the driver can then report the accident with a single tap on their smartphone, very easy, and request assistance or repair shop on the spot. It's very safe and also very smooth for giving the good experience for customers. I know Accenture has great expertise. That's one. But you have been both involved in this smart market rollout. Can you explain that, the smart market rollout? Yeah, it was very interesting that we had the very smooth implementation with e-design. And especially the AWS allow us to give the open and cloud system to strong collaboration with many other ecosystem partners and many AI centers and many IoT sensors opportunity. That gives us lots of experience and give more opportunity for instead company like e-design sample. So that can be more smooth and open implementation for the future. Great rollout. You know, we love this example of AWS Accenture, e-design, co-creation. It reminds me of the big super cloud trend where industries can be refactored and scaled up. So how was the Andy built and what were the requirements driving the technical solution? We plan the architecture, how that works for the future. And especially Coabalas and the great leaders. He doesn't like something which already in the market. And also which can be more fit for the future, the solution which fit for the future and maybe that can allow market customers to have big experience. That's why we choose open, cloud, new trend, new digital trend and IoT or whatever. That gives our architecture definition which can lead by Coabalas with this AWS cloud solution as well as with the very package basis and also open connection with many other AI and the new technology. So that's why it can be more, this solution gonna be grow more in the future and we will have more surprises in the future. If Coabalas, if you have some additional comment, please say. Go ahead. Go ahead. What's your thought? Share. Thank you for you some very good comments. So in collaboration with Accenture, I could develop our team's capability because we are working together like one team. That is a key success factor, I think. Talk about the customer experience and the results. What feedback have you received from your customers and what does the data say? Okay. One interesting feedback we receive is, I was always concerned about my wife's love driving, but by showing her the driving score, I was able to point it out to her objectively, which was very helpful. That was a good feedback. In this way, there are many positive feedback about the ability to visualize the safety and danger of one's own driving. When I hear customers say that they can now drive more safely because they can objectively identify their driving through Andy's safe driving program, I feel very happy that we created Andy. Kiko, your thoughts? Yeah, it's very obvious that the customers like the sensors telling how they are driving. And they sense my driving behavior is safe. They were gonna be confident. If not, they're gonna be very careful in the future. That's happening. And maybe that can be aligned with insurance which E-design is giving is more, they feel more confident to drive in many areas. And also, that can give more opportunities that they can have more new type of insurance and new experience with the car. That's kind of the interesting, like a firm of the driving, including the sensor would be happening. That can be good news for us and we can be more creative to think about new experience for customers. Congratulations for receiving the highest IT grand prize from the IT awards sponsored by the Japan Institute of Information Technology. What's next for E-design? Congratulations. What's next? How do you take it further to change the transform the insurance business? Okay, I believe Andy's strengths lies in its data. By sharing data with our customers in a timely manner, we contribute to their safe driving. We hope to work with customers to create a safe driving experience that is based on facts and that can be enjoyed like a game. Furthermore, we would like to create a society and community where accidents are less likely to occur based on the accumulated data in cooperation with local governments and other organizations. We'd like to contribute to the realization of such a safe and secure society by acquiring and analyzing solid data through Andy on what kind of accidents occur under what circumstances. Akiko, big awards. What's next? AWS Accenture, E-design, take us through the vision. Yeah, it's, I'm looking forward to do the next things. And actually E-design have not only auto insurance, they cover more home and also many others. So that can be giving the more safe opportunity for customers. They can leave their home very smoothly and even some disaster happening, they can escape very safely. Whatever happening in the family, like a child care or maybe even their pet have some challenges, we can take care of them. And that's kind of many experience which can align with E-design insurance. Most of the things that we can give a lot of safe and with data and also some IoT things and also insurance that's giving the more opportunity and the something can truly resolve the social issue. That's can be many opportunities. So that's why we have some plan but we like to keep a secret for the next vision. Safe driving together unlock benefits by gamifying and creating cloud-based advanced data IoT sensors encouraging drivers to work together to be safe. This is very, very an important story and thank you so much for sharing E-design. Thank you for coming on and congratulations on your awards and transforming insurance tech. It should be fun, not a hassle. Thank you for sharing. Thank you very much. Thank you very much. Okay, E-design co-creating innovation. This is the story of cloud next generation. I'm John Furrier, the CUBE part of the AWS re-invent 2022 CUBE coverage here with Accenture. Thanks for watching.