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Published on Apr 3, 2019
Dmitry Klymenko is Internetrix's Head of Enterprise Analytics. At the Sydney Cocoaheads Meetup in March 2019 Dmitry shared his knowledge of Mobile App Analytics.
Key topic areas: - Analytics and Customer Personalisation - How mobile analytics is different - What platforms can be use to track mobile app analytics - PII vs. privacy discussion - Google Marketing Platform vs. Google Analytics vs. Firebase Analytics.