 Okay, we are live. Great. Thank you, Eileen. Good morning everyone. I'm Tara Thompson. If you don't know me, I'm sharing the meeting today since Rafael is absent. I think we can go ahead and call this meeting to order. Do we have a quorum Eileen? We do. Great. All right, so I will go ahead and do role chair Thompson. Here. Member rumble. Member rumble. Here. Thank you, Member Pace. Here. Member Rinteria. Member Rinteria. Can you hear me? Weekend. Thank you. And alternate member Lennon. Here. Wonderful. Let the record reflect that all members. Oh, I apologize. Did I member pace? I apologize for not checking to see that you were here. Oh, yes, here. Thank you. Member Rinteria. I would like to reflect that all members are here with the exception. Member Rivera. Thank you so much. And Anderson. Oh my goodness. And Andrew. And member Anderson is also not present. Great. I'll go ahead and read the government code section and then we'll proceed with the meeting. Thank you all for attending today. The board of directors will be participating in this meeting. In the meeting. The commission five four nine five three E. And the recommendation of the health officer of the county of Sonoma. The Santa Rosa tourism business improvement area advisory board members will be participating in this meeting via zoom webinar. Members of the public may view and listen to the meeting as noted on the city's website. And as noted on the agenda. Eileen, could you please review how the public may comment in today's Zoom or by dialing into 669-219-2599 and when we reach public comment or a specific item that they would like to comment on, they can press star nine and will be given permission to speak and provide comment. Thank you so much. Great. Thank you, Eileen. We'll go ahead and move on to item two, public comment. This is the time when any person may address matters not listed on this agenda, but which are within the subject matter of the jurisdiction. The public may comment on agenda items when the item is called. Each speaker is allowed three minutes. Eileen, do we have any public comments for this general public comments today? We do not have any raised hands, nor do we have any voicemails or emails for this call. Great. Thank you. Moving on to item three, approval of minutes. We have two sets of minutes today. Please have been distributed for your review. Are there any additions or corrections to the minutes of March 24th? If not, then do I have a motion to approve the minutes as written? So moved. Thank you. Do I have a second? I'll second it. Thank you, Donna. Eileen, could you please take a quick roll call vote, please? Certainly. Member Rumble. Aye. Member Pace. Aye. Here. Member Renteria. Here. Aye. Member Anderson, we are approving the, there's a motion to approve the meeting minutes for March 24th of 2022. Do you approve those minutes as well? Yeah, I got that. You just went on mute. So I apologize. I'm having technical difficulties over here. Yeah, I approve. Wonderful. Thank you so much. Member Thompson. I approve. However, I think member Pace should be abstaining as he was not present at that meeting. Oh, thank you so much. I apologize. That is correct. Great. Thank you for taking the roll. And the next set of minutes are for April 11th. This was a special meeting. Are there any corrections or additions to those minutes? I actually do have one correction, Eileen. I was not in attendance at that meeting. So can the minutes be amended to reflect that I was not there? Absolutely. Any other corrections? Great. Do I have a motion to approve those minutes as amended then? Moved. Great. Thank you. Second. I'll second that. Thank you. And could you take another roll call vote, please, Eileen? Certainly. Member Rumpel. Aye. Member Renteria. Here. And member Anderson. Yeah. Thank you. Let the record reflect that the minutes have been approved as amended. Thank you so much, Eileen. And I think we just need to note that I am a fan of staining a vote. So is member pace. I will make that. Great. Thank you. Thank you. Okay, we'll go ahead and move on to our event support applications today. We have three event support applications. However, I suggest that the board consider item 4.3 for the beer city event at the next meeting since the actual application was not attached to the agenda that was sent out to board members. I don't know if all of you had adequate time to, to look at that just before the meeting today. So since that event is not proposed until February 2023, I think there's still adequate time to refute the review. And I would suggest that we bump that to the next meeting. So let's just go to item 4.1, which is the request for beer fest, the good ones taking place at the Luther Burbank Center for the arts on June 11th. They are requesting $5,000 for general event costs. Their anticipated attendance is a thousand people. They did not include an estimated number of room nights to be generated. That's those are just some of the highlights, but are there any questions from the board about this request? Oh, you're muted, Todd. I was just kind of curious if we could get a review on what our current funding is that. Sure. I believe, I believe to date and Peter, if you have different records, let me know, but what we show is that we've allocated allocated $25,000 to events so far in 2022. And how much is left? I believe we have 25,000 left. So with the total annual budget of 50,000. Is that correct, Peter? I don't have the number in front of me, but that sounds. That's what Rafael told me yesterday was 25,000 available. Excellent. Great. Yeah, that's what I have to. If there's, if there aren't any specific questions about the beer. Fast, the good one, then before motion is made, I just want to make sure that any public could make comments for this item. Eileen, do we have any members of the public wishing to comment on this item? We have no race. Oh, I apologize. Yes. We do have a someone calling in. Let me just go ahead and provide that individual. I think Gary is the applicant for this one. So it would be, it would be appropriate for him to make public comment at this time. Absolutely. Gary, you have permission to speak. If you would like to proceed. Okay. Thank you. Can you, can you all hear me? Am I unmuted? You are. Great. Anyway, I just want to thank you for taking this request. You know, we haven't, you have been on board with us in years past. And of course, you know, we haven't done this event for the past two years. So we're more than excited to bring the event back. I think we're going to have, we're going to have, we're going to have a lot of attendance so far as looking great. You know, for where we are with ticket sales right now, we're about at close to 700 tickets as of this morning. We're typically most of as. Past years, most tickets fell within the last like week, 10 days of the event. So we, we think we're going to get at least a thousand, if not more. I mean, we're up to about six different food vendors, you know, in a great location, the Burbank, and we would so appreciate the support to help. You know, offset the costs of the event to help us with more of our, you know, the ability to raise more funding for our organization. So we really do appreciate the support from Santa Rosa for this event. So thank you. Thank you so much, Gary. Well, before we can discuss the motion should be made. Does anyone want to make a motion for supporting this event? Then we can discuss. Nobody fight for the opportunity. So just to get the conversation going, I do think we ought to talk about the number, but let's go ahead and move at the requested amount of 5,000, just so we can start talking about it and. Recognizing we might come to a different number there. Great. I'll go ahead and second that and open discussion. So any thoughts on this one, I do have in my notes that the event support in the past was in 2019, $1,500 and in 2020, $3,200. I think it's a great event. I think it's for a little bit of history there. Anyone have any thoughts? Yeah, I did my thoughts are. I mean, I mean, I think it's a great event. My concern is that it's already a peak weekend for us. Hotel wise. We're already going to sell out. Yeah. I'd be in favor of approving like maybe 1,500 or something like that again. Any Donna, did you want to go ahead? Yeah, you know, I would. I wouldn't do any more than 1,500 myself. Like Todd said, you know, we're, we're sold out that weekend anyway. Not like it's helping us. We're, you know. Yeah. Yeah. So those are your primary concerns with event support. That's not really the entirety of the program for event support. We're really trying to look a little bit broader at San Rosa as a destination for tourists and having viable and good, worthy community events help that overall. That's not only about the date. In fact, the date of an event is not a criteria for awarding the event. So I think that would be less than 5,000 might be more comfortable. You know, if there are other concerns that maybe could be addressed rather than just the event date, I'd be interested in looking at that. Otherwise I would, I would prefer to see a little bit more support towards this event. So we're not voting to approve the event. The event is happening. That's just on the amount of money to. To sponsor it, right? Correct. Yes. Yeah. So I think that would be an alternate number in mind. I think it would be great if we met or came close to our 2019 level, which was 3,200. So 3,000 perhaps. And may I comment? Yes, go ahead, Charlie. I just want to add that it's been a delight working with Gary and face to face. This is an incredible program that helps the community and you know, what they're doing, which is great work as well as the marketing benefits from beer city, right? That's what Santa Rosa has been doing. And we've been promoting through so many efforts. And this event adds to that and adds to what we can promote and push out in regards to our destination, as well as the fact that, you know, we are known world renowned for craft beer. So I think it's a fantastic event. I understand the timing in peak season, but it's an outdoor event at Luther Burbank center. It's a great event. I've been to it. And I think it should be supported. I agree that it should be supported. But the other, the other concern I have is that we're in May. We've already spent half of our budget. And we have another beer festival that's going to be on the table. And I think it's a great opportunity. It looks like plus two more events that we still have to. Or at least one more event that we need to look at. You know, and we've already spent over, we've already spent half our money. You know, I think that. You know, we need to conserve a little bit and then see what else, who else would like support as well. Yeah, understood. Thanks all for chiming in. Oh, Tony, did you want to go ahead? Yeah, just, you know, I mean. I just wanted to mention, you know, how many more events do we plan on discussing? You know, and how much. How much possibly would be asked for, I guess that would give us a better idea of whether to say, you know, anything should be contributed for this event. Because we might have to turn something down later on in the year. I guess that's probably what. Yep. But I agree with Charlene. We're kind of piggybacking on promotion for this being a beer destination. And so I agree something should be, I think, you know, help to help the event. Great. Thank you. Well, would 2000 be adequate for everyone? Is that a little bit higher than what you said? Todd, but is that acceptable to you and Donna? Yeah, you know, I'd be willing to. Okay. So I guess the question is back to you, Peter, since you made the motion. For 5000, would you accept a friendly amendment to go to 2000? Would. Okay. And since I second it, I also agree. So I believe now we can take a vote. Eileen, could you do that for us? Absolutely. Member Anderson. Hi. Member Pace. Hi. Member Renteria. Hi. Member rumble. I made the motion. And Tara Thompson. I know you seconded, but. Yes. Hi. Let the record reflect that the amount in the amended amount of 2000 support has been improved for this event. Great. Thank you, everyone. All right. Item 4.2 is a request for Snoopy's 44th annual senior world hockey tournament. Taking place at Snoopy's home ice July 7th through 17th. They are requesting $30,000 to go towards the cost of EMTs swag for the event barbecue equipment and supplies. They're anticipated attendance is 150,000. People. And they estimate generating about 3,500 room nights. Are there any questions about the board from the board about this event before we go to discussion. Previous amounts contributed by the city. Yeah. Thanks for that. My record show that in the last event support. That was approved was in 2018 for 7,500. Any questions specific to this? Otherwise we can go to public comment. I believe the applicant is. On the call. Okay. We'll go ahead and go to public comment for item 4.2. Tomorrow you have been given permission to speak. If you would like to proceed. Thank you so much. Can you hear me? Yes. Awesome. Thank you for considering this event. We of course are very excited to have it back. We, this will be. Since we had a closure with our rink floor and two lovely years of COVID. The teams are clamoring to get back on the ice and they come from all over the world. As you already know from the application. It's just been such a joy to get to know these groups and how how excited they are to come back to Santa Rosa. This is a tradition that they've been having. This will be the 44th annual. So it's something that they look forward to year round and they come from everywhere. And like you saw in the application, we have, you know, close to 3,500 room nights. And then also we have about 400 folks that actually camp in the area versus hotels. So we're looking forward to this large group coming in and we hope for your support. And we thank you for your, for your. Consideration. Thank you so much, Tamara. I'll get bring it back to the board. Does anyone wish to make a motion to get our discussion started? Again, they are requesting $30,000. I'd be delighted to make the motion. And again, just to make sure that we have the opportunity to make a motion. I'd be delighted to make the motion. And again, just to get the ball rolling in conversation, I'll move for the requested amount. Great. Do I have a second for discussion? We don't have the requested amount. I didn't hear them out. The amount is $30,000. And again, it's just, it's just to get discussion started. Yeah. The motions to open up the conversation. Gotcha. So I'll go ahead and second again. And now open discussion. Thank you. Thank you. So thoughts on a more appropriate amount. That we could do for this year. Well, since we don't have 30,000. I was. I think it's a great event. I like the fact that it's 10 days long. I was, I was thinking five is off the top of my head. Again, I think it's a great event. It brings in people from all over the place and they stay for. A lengthy amount of time. Yeah. Yeah. Yeah. Five is what I meant. Okay. Just checking. Any other thoughts on that? I was thinking more or less. More like what we did in 2018. The 7,500. Okay. And I, and I sure liked the slip of the tongue. 10. Better. Better than all. So I'd really encourage us to stretch on this one. Snoopy's has been just a fantastic partner. And this is a great event. And I would really, really, particularly coming out of a couple of tough years. Really encourage us to, to try to stretch a little bit on this one. I would be okay with 75. Okay. Yeah. Yeah. Yeah. That just doesn't leave us much left to play with for anything else that comes along. Yeah. I definitely, I would say 10. Absolutely. But I'm just thinking what we have left to play with. Definitely. Hotels. Lots of business. So I mean, we're. And I'm not. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. Yeah. And I'm not. And I don't want us to be at the end of the year, you know, waiting to fund an event that doesn't happen. Right. So. You know, we're conserving for something that we don't know. Right. Is going to come. We do have another application that we're putting off. That happens in 2023. A brand new year. Right. So. Right. And to clarify, when we do look at that item, I think what we would, we would say is that we could approve it, but the funding would come out of next year's budget. So I don't know how that's been done in the past. I need to confirm with Raphael, but that would be my first inclination of how we would handle that one. So it doesn't have to come out of this year's remaining budget. And I don't know. Do you have a, do you have any kind of vision on what might be coming down the pike? Yeah, I know that one that we've funded in the past is the heirloom expo that happens in September. And it looks like they've postponed that event until 2023. So that would be another large one. I will say about. Again. You know. Snoopy's home ice. And everyone there, it's an incredible to work with them. We work with them all year long on many things. And this is a Super Bowl sporting event for us. You know, this is an incredible opportunity. It's from July 7th through the 17th. I mean, it involves weekend, weekday. And the economic impact for the area. And I think it's an incredible opportunity. I mean, it involves weekend, weekday and the economic impact for the area is huge. So I would, you know, highly recommend giving as much as we can obviously being responsible with the funds that we have. So. And so just to reiterate the funds are going to be used for EMTs to be on site as well as barbecue equipment. Correct. And it looks like they also listed some swag items, T-shirts, hats, things like that. I have to agree with them. Well, I mean, at least 10,000 probably. My other concern is. No, go ahead. Good. My other concern is, I mean, normally when we. Stipulate funds for these events. They're typically used for marketing outside of Sonoma County. I'm not sure. Maybe that's not necessary for this event because, you know, it's a. You know, all the teams are, you know, they already know if they're coming or not. I'm just thinking out loud. Is there any marketing that they're doing? Do we know. For this event outside of the area. Let me get their application open and I can see if I can find anything related to that. They did not list any marketing or advertising in. The answer to the question, how will these funds be used? But they do talk about 70% of their attendees come from outside the region. Already. With 30% attendees of it. Attendees from within Sonoma Napa Marin. Counties. And they, they show the estimated room nights based on 2018 numbers. They're already in conversations with the flamingo and the Hyatt for hotel rooms. There's not a lot of mention of marketing. We'll be sharing the news of the event via press release. In the history of the van, we just made North Bay radio TV and Prancer. So I will say, we'll be down to what 13,000 left for the rest of the year. And then, do you know any more events other than the guess, the Ireland festival can cancel, One that that's happening next month is country summer and we are not, you know, they haven't come forth this year and that usually was a big ask so that's the other one and then you know as we we may be looking at winter lights towards the end of the year. I will say in regards to marketing for Snoopy's home ice for the senior hockey tournament because this has been a long standing event and teams want to come. You know, the marketing aspect in that regard is isn't there but I will say the marketing aspect of obviously all those people coming in year after year and talking about the destination and telling all their friends to come here and and and making it so that other teams really want to get into this tournament and come is great, as well as we use it right I mean it becomes part of our resume and we're talking about it when we're out there that we have this incredible facility that host these types of events so. Would they be willing to like put our logo or anything like that like on their team stuff if we did the 10. Yeah they they talk very detailed actually about how they will demonstrate sponsorship so let me get that section open. It says in exchange for your support visit city of Santa Rosa and visit Santa Rosa will be one of the presenting sponsors of the tournament our logos will be on print materials website recognition on three rank boards which surround the ice during play on all sponsor thank yous I mean there's a quite a long list of placement. Great it sounds like we have a support for 10 so Peter would you accept that friendly amendment to your motion. Bradley. I'll accept it as the second. So again the motion is to provide $10,000 of support towards this event and Eileen could you please take a vote. Yes. Member Anderson. I'm sorry you go ahead. Hi. Member Renteria. Hi. Member pace. Hi. And as both member rumble and chair Thompson have obviously already put this forward, let the record reflect that the amended event support has been approved. Great thank you so much everyone. I think we will be pushing the item 4.3 for the beer city event support to the next meeting. I believe we can go ahead and adjourn unless there are any questions from the board. Okay, well thank you all for your time today. I will see you at the next one meeting.