 Let me start by asking the audience a question. Now who here has ever lent their car to their family or friends or colleagues? Yep. Okay, some of you. So have I. Well, this is what we call sharing. My thesis is specifically about the sharing economy where consumers and companies such as Uber uses technology to connect consumers who have a car with those consumers who need a ride. So here consumers are playing two roles. They play a consumer and they play a supplier. Now the sharing economy is huge and it's growing every minute. Uber, for example, has gone from zero to 90 billion New Zealand dollars in just eight years. Now, despite the importance, there's not much we know about the sharing economy. So my research is about a key success factor of the sharing economy, balancing supply and demand. So the marketing literature has already stated why consumers uses services like Uber and become passengers. But what about the supply side? What motivates consumers to become suppliers in the sharing economy? So for example, why do they want to become Uber drivers? I will answer this question by using two studies. Firstly, exploratory interviews and then confirmatory questionnaires with recent consumers who've decided to become Uber drivers and thereby suppliers in the sharing economy. I will look beyond the obvious financial appeal of extra income, but look at a more nuanced get a more nuanced understanding of other motivations and different segments that may exist. Now, motivations may include a need for social interaction, a desire for a better world, or perhaps you just want to be your own boss. Well, here's a burning question. Why is this research so important? Well, this research will address a critical gap in our understanding of what makes the sharing economy work. And from a practical perspective, it will allow companies in the sharing economy to balance supply and demand adequately and allow us consumers to make sure our assets are being utilized efficiently and effectively and thereby encouraging sustainable consumption on a global scale. So now who would like to share their car with me? Thank you.