 The key certainly is when you talk about data, is it really up to the companies to protect data if you actually know that today most of the data which is being created is actually not in the hands of the company, it's in the hands of the users, the consumers which is already in the market and most of it already in some form of cloud. So the value that we see and if you want to create value also in Europe, I believe it's mostly to do with how we will use the data, what can we do with it and how can we create value also for the civilians and all of the people. I don't think the differentiation will be on the infrastructure layer and that's probably the big challenge of the cloud where we see okay we have all these data centers many companies still have their own data centers, is that really the location where we can create value or is it really much more going up into the application and the data level. Also if you see the value of data we will still be bothered about data which is created last year, last month because if you see what the requirement is and if you want to create value it's really about the real-time aspect of data which can only be done if you really can connect data from different sources in real-time and provide it immediately to the user. I'm sure today banks are very secure about data, the retail sector but certainly also be very secure about their data. We just think of the value that different industries could create by allowing interaction of their data to each other. I'm sure that banks will be very interested in the consumer behavior in the retail sector and vice versa if people cannot pay or if they have issues or a lot of loans or you're sure you want to sell your products to them. So I think there we have to really think about to what level should we implement security and what level can actually the interlock of data or the interaction of data create more value for many new companies. So if you see cloud initially it was all about cost efficiency. I mean people were thinking about I want to move to the cloud because it will be cheaper and I explained to many customers actually it's vice versa. If you move to the cloud and just shutting down your data center and putting everything in the cloud things will become much more expensive. That's not where we can find the value of cloud. So we actually have seen and very quickly I would say over time very quickly in just a few years that the value of cloud really has moved up no longer on the infrastructure level but really on the platform level or the application level on finding that sourcing of data and see what can I do more with different sources of data than if I just have my own data which I have internally and try to protect and look out of the other people from it. So obviously and this has been presented before we very much also expect that certainly not everything will just move into the cloud. There will be very good reasons why some of the items you want to keep locally you want to close it off there's some data that you might want to keep in the private cloud and there's some value in the public cloud of all of the users that are in there all of the data which is being created every minute every second in there but for sure will have reason to be there and big challenge I see is how do you manage the total how do you actually interlock from one into the other and keep it all managed so there's just a few items mentioned there I think many of my colleagues will agree on those and have been mentioned before is how do you integrate it how do you keep it portable how do you do keep security for the right months of data so your data management and still keep visibility and control of your whole environment so for sure I think everyone will agree there's a value in the clouds but how do you manage it I mean my feeling is also that technology part of clouds is not a big challenge many or most of the companies that adopt them the challenge is really what is the impact on the processes on the organization on the culture of the company just because of financially because how do you move from apex to OPEX it's not the easiest exercise and those are seem to be today much bigger challenges than actually technology being able to move one VM from one data center to another data center it's in the cloud or not in the clouds so obviously this has been repeated many times probably open for discussion obviously if you want to get into the value of being getting access to all of those platforms getting access getting access to all the data and different platforms from different providers for sure not the whole IT solution can come on from one provider I would like to position it for sure not and there will be much more value by being able to combine the benefits that each IT provider can have whether it's on an application level or data source level or the infrastructure level so if you want to get the maximum value from that by default it will be required to adhere to certain open standards and I feel agree it's not just about open stack open stack is more on the infrastructure level but we've talked about the containers before it will be on how do you interlock the data from one application to another application so there will be quite a few standards coming and I think already available today that will emerge to make sure that we can keep all of the different platforms managed and interlocked