Here's a tutorial that explains how to put together a copy writing outline invented by Maria Veloso. To help you understand the real workings of copy writing you definitely need to ready at least one of those books above. I've provided a couple of links to amazon but you can just as easily go down to your local library and get them as well. If you have any questions just post them below and I will be happy to answer them or at least point you in the right direction! Talk soon!